Champion: The Traitors’ Jelly Bean Spinner Game
Based around The Traitors’ iconic Round Table scenes, this immersive confectionery product adds playfulness and a little tension by inviting players to spin the wheel and find out whether they’ll be tucking into a ‘Faithful’ flavour or a horrid ‘Traitor’ flavour. Combinations include strawberry or chilli, birthday cake or soap, cola or beef stew, watermelon or cabbage, tropical or curry, and bubble gum or mouthwash.
By going way beyond a standard sweet box, the innovation is designed to create brand new sharing occasions, be it parties, sleepovers or even gifting. The product was a stroke of genius, agreed our judges, that tapped perfectly into pop culture. Or as one judge said: “It created a really fun experience, with plenty of debate and excitement, and a great price point too. What a great product.”
Register your interest for the New Product Awards 2027
Gold
• JUGGLE Berry Blast
• JUGGLE Citrus Kick
• JUGGLE Tropical Burst
Silver
• Bonds Fruity Bon Bons
• ‘The Traitors’ Chews
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