The Grocer’s New Product Award 2026: Frozen — Sweet & Ice Cream

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An awful lot of thought has gone into this ‘fashion-inspired’ premium ice cream by Magnum

An awful lot of thought has gone into this ‘fashion-inspired’ premium ice cream by Magnum, which combines pistachio gelato, pistachio ice cream, caramelised salted pistachio pieces, a pistachio-enriched shell and Magnum’s ‘iconic’ chocolate crack.

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