The Grocer’s New Product Award 2026: Infant Food

Champion: Pip Organic Strawberry and Banana Pipcrunch

These 100% organic, freeze-dried fruit cubes take a clean ingredient deck to new levels, using only organic bananas and strawberries.

Pip Organic says it works closely with co-operative, organic-certified farmers to harvest fruit at the optimal time. Once picked, the fruit is carefully blended, then immediately flash frozen to retain both taste and nutrients. It is then cut into bite-size cubes and gently freeze dried, removing water while preserving the quality of the fruit.

Our judges said this was “a really great, clever, innovative and delicious product that most adults would enjoy too” coupled with “evocative” packaging. This is “super on-trend, minimally processed NPD – fantastic product”.

Register your interest for the New Product Awards 2027

Gold

• The Collective Suckies+ Immunity Supporting Berries & Cherries Yoghurt Pouch

Silver

• Little Dish Chicken Katsu Curry Noodles 200g

Bronze

• Goodies Peanut Butter Puffs

• Organic Ready to Feed Follow On Milk

With thanks to our sponsors: