The Grocer’s New Product Award 2026: Non-Alcoholic Drinks

BRULO All Good IPA

The high-fibre trend has made its way to the beer aisle

The high-fibre trend has made its way to the beer aisle. All Good IPA (0.5% ABV) is the UK’s first high-fibre alcohol-free beer, containing five grams of soluble fibre per 330ml can, without impacting upon taste or mouthfeel.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW