The Grocer’s New Product Award 2026: Frozen — Savoury

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Tapping into increasing premiumisation in the frozen aisle, Itsu say they’re the largest spring rolls you can pick up in supermarket freezers

Tapping into increasing premiumisation in the frozen aisle, these hand-rolled spring rolls combine succulent slices of chicken thigh meat with colourful, crunchy Asian veg, all coated in a creamy coconut sauce – ensuring there’s no need for any additional dip to add flavour or combat dryness.

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