The Grocer’s New Product Award 2026: Carbonates

Cruzy - Ruby Crush - Strawberry & Rhubarb

Cruzy’s Ruby Crush is designed to feel like a mainstream flavour-led sparkling soda, while ‘quietly’ offering plenty of functional benefits too

Using British strawberries, a hint of British rhubarb extract, a dual fibre mix plus other gut-friendly natural ingredients like live cultures, Cruzy’s Ruby Crush is designed to feel like a mainstream flavour-led sparkling soda, while ‘quietly’ offering plenty of functional benefits too.

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