Champion: Cruzy - Ruby Crush - Strawberry & Rhubarb
Using British strawberries, a hint of British rhubarb extract, a dual fibre mix plus other gut-friendly natural ingredients like live cultures, Cruzy’s Ruby Crush is designed to feel like a mainstream flavour-led sparkling soda, while ‘quietly’ offering plenty of functional benefits too.
Its focus on British produce, rather than ‘saturated’ exotic or tropical flavours, also helps provide further differentiation – as well as reducing its carbon footprint, with an average distance from juice to canning of 20-60 miles. Complemented by a “fun, contemporary design”, the carbonated drink is a “great low-sugar alternative”, agreed our judges, that delivers “a lovely blend of flavours” alongside “well-signposted health benefits”.
Register your interest for the New Product Awards 2027
Gold
• Suma Organic Yuzu, Mint & Matcha Kombucha
• Yew Pickle Sparkling Water
Silver
• Trip Mindful Blend Frosted Blackberry
Bronze
• poppi Strawberry Lemon
• Trip Mindful Blend Tropical Mango
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