All Brand licensing articles
-
NewsToby Carvery makes retail debut with exclusive range into Iceland
An initial 11 products will launch in Iceland and Foodwarehouse stores nationwide this month
-
NewsSpoon Cereals signs licensing deal with Myprotein for protein granolas
The initial products comprise three granolas, in Peanut Butter & Chocolate, Apple & Cinnamon, and Coconut & Cashew
-
ProfilesDiageo’s Declan Hassett on licensing, German berries and Levi Roots
‘When great ideas hit restrictions or get tied up in lots of back-and-forth, it can slow things down’
-
Analysis & FeaturesBrand collaborations: what does a good tie-up look like?
With collabs ever more frequent, brands hoping to replicate recent successes must beware the pitfalls
-
NewsNomo and Bluey team up on free-from Advent calendar
The calendar is filled with 24 chocolate treats behind Bluey-themed doors
-
NewsSavoursmiths unveils Peter Rabbit potato & cauliflower snack for children
Buttery and Cheesy are low in salt and sugar while promising to be ‘light, crispy and made from real potato and cauliflower’
-
NewsMcCoy’s launches American-inspired ketchup and mustard crisps
Hot Kick Ketchup and Yellow Mustard have hit shelves in multipacks of six (rsp: £2.35/6x25g)
-
NewsWarburtons enters frozen aisle for first time with duo of toasties
Warburtons’ new frozen range was developed through a partnership with food and drink licensing agency Food Brands Now
-
NewsOrdo unveils Minions toothbrush for kids in Universal tie-up
Minions x Ordo Sonic Kids Battery Toothbrush is billed as ‘a fun, high-performance toothbrush designed to help kids aged four-plus build healthy brushing habits’
-
NewsLakes Ice Cream launches duo of Beatrix Potter-inspired ice creams
Peter Rabbit Vanilla and Flopsy Bunny Strawberry will launch in July
-
NewsSwizzels brings Squashies and Love Hearts biscuits to Morrisons
The range was developed through a licensing partnership with specialist food and drink manufacturer Baleigh
-
NewsKellogg’s and Pokémon quietly launch cereal into Tesco
Kellogg’s quietly launched the chocolate-flavoured cereal into Tesco last week
-
Analysis & FeaturesHow celebrity brand deals really work in 2026
Today’s stars are seeking more than a quick payout for a TV ad. Many are taking co-ownership of brands – or becoming founders themselves
-
Range PreviewWaitrose and Disney+ launch ‘Noshtalgia’ range for Rivals season two
The eight-strong lineup includes Scotch Egg Sandwich, Thousand Island Prawn Sandwich, Steak Diane Handcooked Crisps and Bloody Mary Prawn Cocktail Flavoured Handcooked Crisps
-
Analysis & FeaturesFood and drink’s most outrageous japes for April Fools’ Day 2026
As in the wider market, this April Fools’ Day reveals a plethora of co-branding tie-ups
-
NewsPosh coffee specialist Grind unveils collaboration with Pokémon
The Grind x Pokémon limited-edition drop includes refillable coffee tins featuring Pikachu, Eevee and Mew, as well as reusable coffee cups, t-shirts and baseball caps
-
NewsIceland Foods drops years-long trademark dispute with country of Iceland
Iceland would instead use the ‘couple of hundred grand’ it would save in legal fees to give a ‘rapprochement discount’ to Icelandic shoppers, executive chairman Richard Walker said
-
NewsSwizzels expands Squashies Drumstick ice cream range
The products are made under licence by Brand of Brothers
-
Comment & OpinionFantasy food hook-ups: grocery’s ultimate Valentine’s Day duos
Strap yourself in for The Grocer’s ultimate fantasy food collaborations – the kind that could be genius, could be awful, but would definitely get people talking
-
Analysis & FeaturesHow co-branding became grocery’s ultimate marketing strategy
Once reserved for occasional promotions, co-branding has become a core strategy for grocery brands seeking to refresh mature categories