All Brand Licensing articles
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NewsEmmi Caffè Latte iced coffee announces Love Island partnership
The brand collaboration will kick off with a new TV ad and an exclusive on-pack competition to win two pairs of tickets to the live final Love Island party
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Biotiful Gut Health becomes official partner of British Gymnastics
The yoghurt supplier has rebranded to emphasise its gut health credentials and announced a three-year partnership with British Gymnastics
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Minions to appear on salad bags as part of Florette-Universal tie-up
The promotion will offer the chance to collect one of 20,000 Minions plush toys
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Ocado boosts brand value ahead of rivals throughout pandemic
Ocado s the fastest growing of all British brands in terms of brand value, along with Delivero
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Albert Bartlett partners with Disney for potato promotion
The on pack promotion is designed to boost potato consumption among children
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Alf Turner teams up with Iron Maiden beer brand for Headbanger sausage
The Hampshire-based butcher brand has secured listings in Morrisons for the sausage
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Nestlé unveils its first coffee lines under Starbucks name
The 24-strong lineup comes six months after Nestlé completed its $7.1bn deal to acquire the global licence for Starbucks-branded drinks
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Bakery brand Mission unveils Disney Kitchen wraps
The five-strong range includes carrot, tomato ketchup and strawberry variants – a UK first, according to Mission
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ABP partners with Warner Bros for DC Comics meat deal
The new range carries a ‘Food for Superheroes’ strapline and consists of chilled and frozen sausages and frozen burgers
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Starbucks and Arla extend RTD licensing deal by 21 years
The dairy co-op first entered into partnership with Starbucks in 2010 and has enjoyed an average 40% sales uplift per year
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Dairylea creates new cookie, cheese and crackers combo
Dairylea Snackers Mini Oreo and Dairylea Snackers Mini Chocolate Cookies are set to launch later this month…
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Cheesemaker links with Diageo for official Guinness cheese
Somerset-based Windyridge has sealed a three-year licensing deal with the Guinness owner, with cheese due to go on sale in the next few weeks
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The Jolly Hog wins more space for sausages in Sainsbury's
Brand has also secured first bacon listing with retailer
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RetroScents to produce Candy Crush Saga air fresheners
The new product is expected to be available from March 2017
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Honey Monster brand licence picked up by Brecks
Honey Monster will no longer be made and marketed by Raisio/Halo as of July, with the licence being handed over to The Brecks Company
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Frozen and Star Wars drive 5% growth in toys
Movie-related toys are fuelling 5% growth in the toy market, new data from retail analysts NPD has revealed
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Kerry targets takeaway market with new Sharwood’s range
The Takeaway range is produced under licence from Premier Foods
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Star Wars fever inspires retailers to step up activity early
New Star Wars movie The Force Awakens is still four months away, but the grocery industry is already gearing up
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Tangerine gets SpongeBob and Turtle power in Nickelodeon licensing tie-up
Tangerine Confectionery has teamed up with Nickelodeon for the first time
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Park Cakes rolls Gruffalo party cake into Tesco stores
Gruffalo owner Magic Light Pictures has teamed up with Park Cakes to launch a range of treats featuring the popular character.
