All Brand licensing articles
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NewsSwizzels expands Squashies Drumstick ice cream range
The products are made under licence by Brand of Brothers
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Comment & OpinionFantasy food hook-ups: grocery’s ultimate Valentine’s Day duos
Strap yourself in for The Grocer’s ultimate fantasy food collaborations – the kind that could be genius, could be awful, but would definitely get people talking
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Analysis & FeaturesHow co-branding became grocery’s ultimate marketing strategy
Once reserved for occasional promotions, co-branding has become a core strategy for grocery brands seeking to refresh mature categories
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Comment & OpinionThe tricky second album: how to make a great fmcg follow-up
The internet is full of advice on how to launch a brand but much less is said about what happens next, says Alex Stewart, creative partner at Derek&Eric
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ReportsBeef, BuzzBallz and bacon: the winners and losers of 2025
The Grocer’s Top Products Survey 2025 found the following products had gained and lost the most over the past year…
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NewsEx Iceland innovation chief launches exclusive brand licensing agency
Food Brands Now will work with other retailers, manufacturers and brands to launch and develop new products
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NewsIceland Foods loses latest appeal in ‘Iceland vs Iceland’ EU trademark dispute
Iceland Foods has suffered another setback in its long-running trademark dispute with the Icelandic government over the use of the word Iceland
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NewsEnergy drink brand Prime crashes as sales suffer 71% collapse
Prime Hydration UK’s profits also vanished as revenues slumped last year
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Comment & OpinionShades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
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NewsBaileys adds toffee popcorn flavour and co-branded popcorn with Joe & Seph’s
The launches mark the first time Baileys has debuted both an innovation in booze and a licensed product in tandem
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NewsPrime rival Más+ by Messi sports drink to launch in the UK
The hydration drink will launch exclusively in Spar stores from 10 March
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Analysis & Features2024 in grocery: marketing wins, fails and viral stunts
It has been a big year for marketing in the grocery sector, with supermarkets and fmcg brands hoping to drive sales with clever advertising, retail media and of course those all-important promotional stunts
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Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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RankingsThe winners and losers of 2024 by brand and category
The Grocer’s Top Products Survey 2024 in association with NIQ found these products to be the most significant in terms of value and volume lost and gained over the past year
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RankingsCarbonates & energy drinks 2024: Prime sales slump £63m
“We had a really good run, but it tanked at the start of 2024. So, we’ve delisted it,” says one Nisa retailer. “It was a novelty item”
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Analysis & FeaturesOatly, Asda and RSPCA hypocrisy: The Grocer’s unofficial review of 2024
The Grocer takes a look back over what hit the headlines this year – the highs, the lows and the downright ridiculous, in our 100% unofficial review of 2024
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Comment & OpinionThe Rest Is Entertainment: Richard Osman and Marina Hyde dissect KSI meltdown
Nothing says ‘this doesn’t bother me at all’ like dozens of tweets, reaction posts and fake apology videos in response to ‘this’
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News‘Iceland vs Iceland’ trademark dispute rages on as Iceland Foods begins latest appeal
It’s the third round of legal proceedings in what is now an eight-year legal battle with the Icelandic government over the use of the word ‘Iceland’ in the EU
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NewsMrBeast Lunchly kits for kids criticised by health campaigners
The meal kits are the result of a collaboration between YouTubers MrBeast, Logan Paul and KSI