Swizzels has expanded its Squashies Drumstick ice cream range with two products.
Manufactured under licence by Brand of Brothers, Squashies Splits (3x70ml) are “creamy”, milk-flavoured ice lollies with a “tangy” raspberry coating.
Meanwhile, Raspberry & Milk-Flavoured Ice Cream tub (one litre), inspired by Squashies, provide a “fun and playful take” on the treat that’s “perfect for sharing”.
Both ice cream products are in Ocado and Squashies Splits will roll into Nisa stores in April (rsp: TBC).
“These two new formats deliver the iconic taste and look of Drumstick that fans love, giving shoppers new ways to enjoy the brand and encouraging repeat purchase across occasions,” said Swizzels head of marketing Sarah-Louise Heslop.
This isn’t Swizzels’ only brand extension of recent weeks. Ahead of Valentine’s Day, it partnered with the English Cheesecake Company to launch Love Hearts Cheesecake Slices, exclusive to Sainsbury’s (rsp: £4/2x90g).
It also teamed up with Sunkissed to launch a Love Hearts-branded bath and body range, including the likes of Lemon Sherbet Shower Whip (rsp: £3/250ml) and Blackcurrant Hand Cream (rsp: £1/60ml).
Meanwhile, Brand of Brothers last month teamed up with Jimmy’s Iced Coffee to launch Affogato on a Stick, featuring coffee ice cream, threaded with “rich” coffee swirls, wrapped in coffee sorbet. Multipacks of three 80ml sticks (rsp: TBC) are in Ocado and will hit Morrisons on 23 February.
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