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Iceland Foods drops years-long trademark dispute with country of Iceland
By Stephen Jones2026-03-04T10:52:00
Source: Iceland Foods
Iceland would instead use the ‘couple of hundred grand’ it would save in legal fees to give a ‘rapprochement discount’ to Icelandic shoppers, executive chairman Richard Walker said
Iceland Foods is ending its more than a decade-long trademark dispute with the country of Iceland.
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