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Heineken takes axe to underperfoming Strongbow and Old Mout cider trio
By James Beeson2026-05-27T12:26:00
Old Mout Strawberry & Apple, Strongbow Cloudy Apple and Strongbow Zest have been given the chop
Heineken UK has discontinued three underperforming ciders from its Strongbow and Old Mout brands after sales fell sharply in the past year.
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