McCoy’s has added a duo of American-inspired variants of crisps to mark its third season sponsoring NFL UK & Ireland.
The limited-edition Hot Kick Ketchup and Yellow Mustard have hit shelves in multipacks (rsp: £2.35/6x25g). They were designed to “bring classic American game-day tastes to life in a crisp”, said McCoy’s.
Hot Kick Ketchup promises a “rich, creamy tomato taste with a tangy kick”, while Yellow Mustard offers a “smooth, mellow heat with a distinctive mustard twist”. Both are non-HFSS.
The pack designs are inspired by NFL trading cards, aimed at creating strong standout on shelf ahead of the 2026 NFL season, which will kick off in September.
To support the launch, McCoy’s is rolling out a social and digital campaign, alongside in-store activity to drive awareness and build excitement ahead of the new gridiron season.
“With these new launches, we’ve delivered a crisp with a modern, American twist on classic store cupboard favourites. We can’t wait to see these new products hit shelves and engage fans,” said Amy Heap, marketing manager at McCoy’s.
Henry Hodgson, general manager at NFL UK & Ireland, added: “We’re proud to be entering our third year alongside McCoy’s as our official savoury snacks partner in the UK & Ireland. Food is at the heart of NFL game-day culture, and McCoy’s understands exactly how to bring that energy to fans here in the UK.”
It is the latest in a series of limited-edition launches from McCoy’s to mark its NFL partnership. Last year, the brand unveiled Blazin’ Buffalo Chicken Wings and Secret Burger Sauce crisps.
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