Four weeks before a global pandemic would send the UK into lockdown, Paul Schaafsma sat waiting nervously in the Fulham offices of Kylie Minogue.

The former Accolade Wines CEO, then two years into his own venture with Benchmark Drinks, had been told the Australian singer was interested in creating her own rosé.

“She came around the corner of the office with a platter of cheese and biscuits,” he recalls with a smile. “It completely broke the ice.”