Archive of all Walkers articles
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NewsWotsits adds Mac ‘n’ Cheese meals in partnership with Samworth Brothers
The range would ‘spark impulse purchases in a traditionally older-skewing market’ said Wotsits owner PepsiCo
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Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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NewsWalkers revives Worcester Sauce and Tomato Ketchup crisps
Walkers has teamed up with Lea & Perrins and Heinz to launch co-branded variants
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Comment & OpinionChris Spargo: YouTube documentarian solves mundane mysteries
YouTuber Chris Spargo discovers why UK crisp packets changed their colourways – swapping salt & vinegar’s blue for green, and vice versa for cheese & onion
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NewsDoritos Dinamita hits UK as PepsiCo taps demand for spicy snacks
‘Gen Z are driving the demand for bold and exciting flavours,’ said PepsiCo
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NewsThe Curators spoofs Walkers with ‘Dyer snacks’ billboard campaign
The stunt is projected to have made one million impressions across social media platforms
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NewsDoritos launches square chips and new flavours in Minecraft promotion
Shoppers who find one of the rare chips will win a cash prize of up to £10k
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NewsDoritos teases square tortilla chips NPD in Instagram post
‘I refuse to eat a square Dorito,’ one shopper commented
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NewsWalkers eyes launch for customisable air fryer potato snacks
The crisps giant has applied to register ‘Walkers your way’ as a trademark
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Comment & OpinionWalkers’ Dry January push shows moderation has gone mainstream
Dry January 2025 is officially underway, bringing with it a flurry of activity from the usual suspects... and Walkers
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NewsPepsiCo adds Extra Flamin’ Hot Walkers crisps in limited-edition launch
The launch is being backed by a multimillion-pound marketing push
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Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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NewsCity snapshot: Walkers’ revenue jumps despite volume struggles
Walkers Crisps has lost more sales this year after average prices increased 4.1%, according to The Grocer’s Top Products survey.
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Comment & OpinionCrunch time for Doritos as PepsiCo bites the bullet on HFSS
PepsiCo is taking its commitment to ‘healthier snacking’ seriously. And health campaigners are already applauding the news
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NewsPepsiCo reformulates Doritos to make them non-HFSS
The reformulated chips contain 24% less salt and 15% less fat than the previous recipe
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NewsPepsiCo targets Gen Z with ultra-spicy Doritos pipeline
Over recent weeks it has applied to register ‘Ignite’, ‘Exxtra Flamin’ Hot’ and ‘Exxtreme Heat’ as trademarks
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NewsWalkers and Heinz launch trio of ‘sandwich inspired’ crisp variants
The launch coincides with the return of Walkers’ ‘CrispIN vs CrispOUT’ campaign
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NewsPepsiCo invests £13m into ‘extensive upgrade’ of Doritos site
Work to install a new manufacturing line will commence in August
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NewsWalkers adds non-HFSS Wotsits and Monster Munch
The snacks, available in three new flavours, are made with chickpea
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NewsFrazzles and Walkers crisps safe from EU ‘smoky bacon ban’, says PepsiCo
Member states endorsed a proposal by the European Commission to phase out eight smoke flavours in April