Archive of all Walkers articles
Most recent first...
-
Comment & OpinionIt’s crunch time for Walkers as Ready Salted fails HFSS revamp
Walkers has successfully reformulated six of its core crisp variants to make them non HFSS-compliant, allowing them to avoid upcoming advertising restrictions and secure prime retail positioning
-
NewsWalkers makes core crisps non-HFSS in salt reduction coup
Walkers has also expanded its core lineup with variants inspired by global cuisines
-
NewsPepsiCo Walkers factory restructure plan puts 500 jobs at risk
The Grocer understands plans affect Walkers factories in Leicester, Coventry, Lincoln and Skelmersdale
-
NewsPepsiCo adds coated peanuts in popular Walkers crisps flavours
Six variants will hit shelves on 16 July
-
NewsWalkers eyes redesign with trademark application for new logo
Owner PepsiCo last rolled out revamped pack designs for Walkers in 2021
-
NewsPepsiCo partners with Squid Game on ‘Flamin’ Hot or Not?’ packs
One in four crisps in each limited-edition pack is extra spicy
-
NewsWotsits adds Mac ‘n’ Cheese meals in partnership with Samworth Brothers
The range would ‘spark impulse purchases in a traditionally older-skewing market’ said Wotsits owner PepsiCo
-
Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
-
NewsWalkers revives Worcester Sauce and Tomato Ketchup crisps
Walkers has teamed up with Lea & Perrins and Heinz to launch co-branded variants
-
Comment & OpinionChris Spargo: YouTube documentarian solves mundane mysteries
YouTuber Chris Spargo discovers why UK crisp packets changed their colourways – swapping salt & vinegar’s blue for green, and vice versa for cheese & onion
-
NewsDoritos Dinamita hits UK as PepsiCo taps demand for spicy snacks
‘Gen Z are driving the demand for bold and exciting flavours,’ said PepsiCo
-
NewsThe Curators spoofs Walkers with ‘Dyer snacks’ billboard campaign
The stunt is projected to have made one million impressions across social media platforms
-
NewsDoritos launches square chips and new flavours in Minecraft promotion
Shoppers who find one of the rare chips will win a cash prize of up to £10k
-
NewsDoritos teases square tortilla chips NPD in Instagram post
‘I refuse to eat a square Dorito,’ one shopper commented
-
NewsWalkers eyes launch for customisable air fryer potato snacks
The crisps giant has applied to register ‘Walkers your way’ as a trademark
-
Comment & OpinionWalkers’ Dry January push shows moderation has gone mainstream
Dry January 2025 is officially underway, bringing with it a flurry of activity from the usual suspects... and Walkers
-
NewsPepsiCo adds Extra Flamin’ Hot Walkers crisps in limited-edition launch
The launch is being backed by a multimillion-pound marketing push
-
Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
-
NewsCity snapshot: Walkers’ revenue jumps despite volume struggles
Walkers Crisps has lost more sales this year after average prices increased 4.1%, according to The Grocer’s Top Products survey.
-
Comment & OpinionCrunch time for Doritos as PepsiCo bites the bullet on HFSS
PepsiCo is taking its commitment to ‘healthier snacking’ seriously. And health campaigners are already applauding the news