Archive of all Walkers articles – Page 3
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NewsMarmite teams up with Tayto to launch branded crisps range
It comes after Walkers discontinued its Marmite variant at the end of 2023
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NewsWalkers adds trio of vegan crisp flavours for Veganuary
All three variants are HFSS compliant and are claimed to offer ‘authentic meat and cheese flavours’
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NewsDoritos eyes UK launch for Takis-style Dinamita snacks
The spicy, taquito-style tortilla chips made their US debut in 2012, initially launching in Chile Limon and Nacho Picoso variants
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RankingsBagged snacks 2023: Crisp brands prioritise exciting NPD
Creating excitement in bagged snacks will be crucial for brands overall as they work to claw back volumes
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NewsWalkers makes Sunbites HFSS compliant and unveils recycled plastic packs
Experts at PepsiCo’s R&D centre in Leicester ran four trials over six months
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NewsCrave to overhaul snacks range following legal challenges
The startup has changed the name of three of its products following conversations with PepsiCo and Ferrero
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NewsWalkers unveils Wotsits, Monster Munch and Doritos-inspired crisps
The flavours of three ‘iconic’ brands will feature on a traditional Walkers potato crisp base for a limited time
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Category ReportDoes ‘plant-based’ need to signify a healthy diet? Healthier snacking category report 2023
For a long time, vegan was shorthand for health in the snacking arena. A new crop of brands like Crave are going the opposite way
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NewsWalkers claims it is halfway to healthier snacks sales target
The company said it was halfway towards its goal for 50% of sales to come from non-HFSS snacks or portions of 100 calories or fewer
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Category ReportWhy are nut sales falling? Nuts category report 2023
Sales of nuts have tumbled as Brits reach instead for a packet of crisps. What can suppliers do to reverse the decline?
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NewsWalkers invests £14m into sustainable packaging moves
The crisps giant claims the move will remove 250 tonnes of virgin plastic from its supply chain annually
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NewsDoritos adds pizza-inspired flavours to attract gen Z shoppers
It comes as part of a larger innovation push by PepsiCo to recruit younger shoppers to its snacking range
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InterviewsPepsiCo boss Jason Richards on ‘walking the talk’ with Walkers
PepsiCo boss Jason Richards has bold plans, and nothing – not a factory shutdown, nor soaring prices nor the HFSS clampdown – is going to stop him
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NewsWalkers adds duo of non-HFSS Max Strong flavours
The NPD catered to the demand for ‘exciting new flavours’ which were non-HFSS, said Walkers
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NewsWalkers to make 50% of sales from ‘healthier’ snacks by 2025
The crisps giant is making an initial investment of £35m over the next three years to ‘dramatically shift its snacks portfolio’
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NewsWotsits adds duo of Crunchy snacks and prawn cocktail Giants
It comes after the success of Wotsits Giants had ‘made us realise that shoppers want us to go bigger and bolder when it comes to introducing new ranges’, said the brand
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NewsWalkers calls time on crisp packet recycling scheme
The scheme, which was launched in 2018 in partnership with TerraCycle, will end on 25 April
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Comment & OpinionWalkers’ in-bag camera captures crisps love
Walkers cutely addresses its recent supply problems in its new ad, which is soundtracked by Madness’ ‘It Must Be Love’
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NewsWalkers kicks off massive ad push as service recovers
The TV and digital push would ‘strengthen the nation’s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares’, said Walkers
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Comment & OpinionWalkers and Comic Relief encourage Christmas chat
It’s not surprising to learn Walkers’ latest Christmas ad isn’t designed to shift units