Archive of all Walkers articles
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NewsPepsiCo eyes relaunch of Walkers Baked as sales slide
It has registered a new-look logo with the IPO
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NewsMerry Crisps-mas! PepsiCo adds Gingerbread Doritos for festive season
The NPD is intended to create ‘intrigue and excitement’ in the crisp aisles
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NewsPepsiCo eyes nutrition-focused Sunbites relaunch as sales soar
Value sales of Sunbites have soared 33.7% in the year to 6 September [NIQ]
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Comment & OpinionWalkers pays homage to Budweiser in Cheese & Onion advert
This promo for Walkers’ Cheese & Onion provides some good old-fashioned silliness
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Comment & OpinionIt’s crunch time for Walkers as HFSS revamp hits the shelves
Walkers has successfully reformulated six of its core crisp variants to make them non HFSS-compliant, allowing them to avoid upcoming advertising restrictions and secure prime retail positioning
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NewsWalkers makes core crisps non-HFSS in salt reduction coup
Walkers has also expanded its core lineup with variants inspired by global cuisines
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NewsPepsiCo Walkers factory restructure plan puts 500 jobs at risk
The Grocer understands plans affect Walkers factories in Leicester, Coventry, Lincoln and Skelmersdale
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NewsPepsiCo adds coated peanuts in popular Walkers crisps flavours
Six variants will hit shelves on 16 July
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NewsWalkers eyes redesign with trademark application for new logo
Owner PepsiCo last rolled out revamped pack designs for Walkers in 2021
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NewsPepsiCo partners with Squid Game on ‘Flamin’ Hot or Not?’ packs
One in four crisps in each limited-edition pack is extra spicy
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NewsWotsits adds Mac ‘n’ Cheese meals in partnership with Samworth Brothers
The range would ‘spark impulse purchases in a traditionally older-skewing market’ said Wotsits owner PepsiCo
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Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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NewsWalkers revives Worcester Sauce and Tomato Ketchup crisps
Walkers has teamed up with Lea & Perrins and Heinz to launch co-branded variants
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Comment & OpinionChris Spargo: YouTube documentarian solves mundane mysteries
YouTuber Chris Spargo discovers why UK crisp packets changed their colourways – swapping salt & vinegar’s blue for green, and vice versa for cheese & onion
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NewsDoritos Dinamita hits UK as PepsiCo taps demand for spicy snacks
‘Gen Z are driving the demand for bold and exciting flavours,’ said PepsiCo
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NewsThe Curators spoofs Walkers with ‘Dyer snacks’ billboard campaign
The stunt is projected to have made one million impressions across social media platforms
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NewsDoritos launches square chips and new flavours in Minecraft promotion
Shoppers who find one of the rare chips will win a cash prize of up to £10k
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NewsDoritos teases square tortilla chips NPD in Instagram post
‘I refuse to eat a square Dorito,’ one shopper commented
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NewsWalkers eyes launch for customisable air fryer potato snacks
The crisps giant has applied to register ‘Walkers your way’ as a trademark
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Comment & OpinionWalkers’ Dry January push shows moderation has gone mainstream
Dry January 2025 is officially underway, bringing with it a flurry of activity from the usual suspects... and Walkers