All Celebrities articles
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NewsImpulse launches first major ad campaign in over a decade
The campaign is fronted by Manchester United and England midfielder Ella Toone
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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NewsFormula 1 star Charles Leclerc launches ‘mindful’ ice cream brand Lec
Lec ice cream contains a maximum of 399 calories per tub
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Comment & OpinionShades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
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NewsFormula 1 star Lando Norris and Monster team up to launch zero-sugar energy drink
Monster Lando Norris Zero Sugar will roll out from June
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NewsJonny Wilkinson’s One Living debuts five-strong functional shots range
The range will sit alongside the brand’s kombucha, cold-pressed CBD drinks and water kefir products
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NewsBroadcaster Edith Bowman to host Scotland Food & Drink Excellence Awards
Asda has renewed its commitment to the awards as headline sponsor again this year, having backed the awards for more than a decade
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NewsCasamigos unveils slew of UK activations to tap into rising tequila demand
Casamigos is now the fastest-growing and largest ‘super-premium’ tequila in the UK off-trade
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NewsPG Tips hits reset by bringing back Monkey mascot
Monkey appears alongside British actor and Rivals star Emily Atack
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NewsServed expands RTD lineup with four new cocktails
The new cocktails come with Served having grown value by 476% in the past year
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NewsYouTube stars Willne and James Marriott debut Rodd’s iced coffee
Three dairy-free SKUs will roll into Sainsbury’s stores on 30 April
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InterviewsHow Simon Duffy hopes to make Waken ‘the next Colgate’
Having made a success of Bulldog Skincare, Simon Duffy is shaking up the oral care sector with his sustainable, fast-growing and very stylish brand
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Comment & OpinionVapes, pickles and TikTok Shop: Food & Drink Expo 2025’s top trends
Innovations at Food & Drink Expo reflected changing legislation on disposable devices, and changing consumer thinking on health
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NewsJeremy Clarkson’s Hawkstone lagers recalled over allergen risk
The recall affects all batches of Hawkstone Black and Hawkstone Spa Lager
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NewsDiageo swaps US Cîroc rights for stake in LeBron James’ Lobos 1707 tequila
Diageo will retain the rights to Cîroc in global markets including the UK
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NewsWaken signs up Rylan Clark as creative director and ambassador
Clark will be actively involved across Waken – from NPD and marketing to retail strategy and creative direction
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Category ReportWhy stout is back in fashion: trends in beer and cider 2025
Stout sales are surging as Gen Z discovers dark beer and designer Guinness sweaters sell for £890 a pop. How did stout find its cool?
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ProfilesMy food & drink job: George Holt, senior marketing manager, Sides
’Gain as much hands-on experience as possible. Whether through internships, part-time jobs, or even volunteering, real-world experience will give you much-needed insights’
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NewsDr Dre and Snoop Dogg bring ‘ultra-premium’ gin brand to the UK
The spirit is described as ‘clean, light’ and ‘supremely drinkable’
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WhitepapersFrom trial to trust: how to build real brand loyalty in 2025
YouTube celebrities are disrupting the FMCG industry, outperforming even the biggest of media budgets. Those that choose not to adapt, do so at their peril. Discover how to protect your brand and build loyalty without increasing your budget.