All Celebrities articles
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Category ReportHow influencers are helping Brits get 30g fibre a day
There’s no denying fibremaxxing is hot on social media. At the time of writing, 947k Instagram posts featured the #fibre hashtag
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Comment & OpinionGrocery collabs: footballers, popstars and… criminals?
Look to the US, where Harry’s teamed up with convicted fraudster Anna Delvey for a push that took ‘a playful swipe at traditional ideas of luxury’
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Comment & OpinionSouthern Co-op’s merger must go ahead if it is to adapt and survive
Without intervention, Southern Co-op would likely not be able to continue trading in its current form, say CEO Ben Stimson and chair Janet Paraskeva
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NewsMarcus Rashford unveiled as Volvic brand ambassador
The England and Manchester United forward has teamed up with the Danone-owned water brand ahead of a major summer of sport
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Analysis & FeaturesHow celebrity brand deals really work in 2026
Today’s stars are seeking more than a quick payout for a TV ad. Many are taking co-ownership of brands – or becoming founders themselves
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NewsChivas Regal debuts whisky co-created with Charles Leclerc
The blended whisky has launched on Amazon
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NewsSazerac invests in Kendall Jenner’s 818 Tequila brand
Tequila is one of few bright spots in spirits globally
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Analysis & FeaturesWhat will the World Cup deliver for fmcg brands?
This year’s World Cup spans three huge, far-away countries, and most matches are kicking off late at night for UK viewers. How are brands and retailers showing up?
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NewsQueen drummer Roger Taylor launches Provence rosé wine
The wine is a bend of 70% grenache and 30% cinsault grapes
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NewsNando’s launches ‘viral’ Bukayo Saka peri-peri sauce into retail
The sauce is suitable for vegan, vegetarian, gluten-free, kosher and halal shoppers
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NewsBenchmark Drinks aims to reinvent wine with ‘stylish’ All (Good) Things brand
All (Good) Things was about ‘delivering wines that consistently outperform their price point’, Benchmark Drinks said
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NewsDrinks brands pull sponsorship of Wireless Festival over Kanye West booking
It follows a series of antisemitic remarks made by West in recent years
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Analysis & FeaturesFood and drink’s most outrageous japes for April Fools’ Day 2026
As in the wider market, this April Fools’ Day reveals a plethora of co-branding tie-ups
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NewsShades by Niko confectionery brand tops 2026 NIQ Million Club cohort
Shades is backed by Candy Kittens co-founders’ investment fund Tuckshop London
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Comment & OpinionFood Lovers Uncut: Waitrose web series gets off to a wobbly start
Will Hughes – aka What Willy Cook – rummages through the fridge of impassive Sex Education star Connor Swindells
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NewsDua Lipa joins Nespresso as brand ambassador
A new global Nespresso campaign featuring the pop star will launch on 14 April
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NewsWaitrose signs up Will Hughes for Food Lovers Uncut YouTube series
Food Lovers Uncut is a new long-form content series, hosted by food influencer Will Hughes – better known as What Willy Cook
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ProfilesMo Farah on marathon fuelling, cheat days and ingredients labels
The retired athlete shares his tips for healthy nutrition and improving your running
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Comment & OpinionFantasy food hook-ups: grocery’s ultimate Valentine’s Day duos
Strap yourself in for The Grocer’s ultimate fantasy food collaborations – the kind that could be genius, could be awful, but would definitely get people talking
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NewsHallgarten & Novum Wines ‘encouraging’ suppliers to lower abv
Last year’s duty changes that see wine taxed according to its alcoholic strength were the starting point for discussions around abv reduction, Hallgarten & Novum said





