All Celebrities articles
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Comment & OpinionFood Lovers Uncut: Waitrose web series gets off to a wobbly start
Will Hughes – aka What Willy Cook – rummages through the fridge of impassive Sex Education star Connor Swindells
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NewsDua Lipa joins Nespresso as brand ambassador
A new global Nespresso campaign featuring the pop star will launch on 14 April
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NewsWaitrose signs up Will Hughes for Food Lovers Uncut YouTube series
Food Lovers Uncut is a new long-form content series, hosted by food influencer Will Hughes – better known as What Willy Cook
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ProfilesMo Farah on marathon fuelling, cheat days and ingredients labels
The retired athlete shares his tips for healthy nutrition and improving your running
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Comment & OpinionFantasy food hook-ups: grocery’s ultimate Valentine’s Day duos
Strap yourself in for The Grocer’s ultimate fantasy food collaborations – the kind that could be genius, could be awful, but would definitely get people talking
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NewsHallgarten & Novum Wines ‘encouraging’ suppliers to lower abv
Last year’s duty changes that see wine taxed according to its alcoholic strength were the starting point for discussions around abv reduction, Hallgarten & Novum said
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NewsKing Charles opens Butlers Farmhouse Cheeses ‘cheese campus’ following fire
The Lancashire family cheesemakers’ new campus opens following a fire at its Longridge office and packing site in November 2023, where hundreds of tonnes of cheese stock were lost just six weeks before Christmas
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Comment & OpinionRinse it like Beckham: why celebrity endorsements can’t save brands now
At the end of the day, a celebrity can’t replace the importance of your product, says Robert Volten of Chuck Studios
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Range PreviewBattle of the Valentine’s Day supermarket dine-in deals
Retailers roll out their annual dine-in deals while attempting to hold prices steady in a market still under pressure from inflation and loyalty pricing
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NewsWilkinson Sword teams up with Williams F1 to ‘accelerate visibility’
The partnership with Williams is the biggest brand sponsorship to date by an Edgewell Personal Care name
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NewsMo Farah joins Buxton and Mind for mental wellbeing campaign
The push seeks to highlight ‘the crucial link between physical activity, hydration and mental health’
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NewsNcuti Gatwa invests in functional hydration challenger Punchy
Sales of Punchy’s hydration range grew by 308% in 2025, according to the brand
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NewsElton John to launch alcohol-free wine with Benchmark Drinks
Elton John Zero Blanc de Blancs has landed in Sainsbury’s stores nationwide
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NewsLavazza in UK media push starring John Krasinski and Steve Carell
The push comes after Lavazza sales grew by 6.4% last year
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Comment & OpinionBottoms Up! Alan Carr and Lee Peart undertake podcast wine odyssey
The comedian chums take their first steps to learning about wine in this Laithwaithes-sponsored affair
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NewsMatthew McConaughey’s Pantalones Organic Tequila makes UK grocery bow
Premium tequila was seeing ‘exceptional growth in the UK’, according to Waitrose
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NewsKeira Knightley and Joe Wilkinson star in romcom Waitrose Christmas advert 2025
Waitrose’s Christmas ad follows a meet-cute at the Waitrose cheese counter with Keira Knightley and Joe Wilkinson over Sussex Charmer cheddar
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Analysis & FeaturesWhat supermarkets can learn from streetwear drop culture to build hype
Gen Z are used to shopping for fashion online and finding limited-run products via social media. So how can food retailers build their own ‘hype’?
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Comment & OpinionRicky Gervais tube ad stunt risks Dutch Barn becoming the brand that cried wolf
Dutch Barn is risking its reputation by pretending to have had adverts banned by authorities when no such clampdown has taken place
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NewsAu Vodka becomes UK’s best-selling RTD brand
The Swansea-based booze brand has knocked Diageo-owned gin brand Gordon’s off the top spot, according to the latest 12-week data from NIQ