All Celebrities articles
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News
Richard Hammond follows ex-Top Gear co-presenters into booze
The spirits are produced in partnership with Hawkridge Distillers
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News
Wimbledon favourite Carlos Alcaraz joins Danone as global ambassador
The 22-year-old Spanish player will play a cross-functional role across the group’s brands and categories to promote long-term healthy habits
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News
Co-op’s Peckish app makes festival debut at Isle of Wight
The Peckish app can be used by festival-goers to order groceries for collection at the Co-op’s click & collect site at the Mellow Yellow Campsite
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Whitepapers
Generation Flex: How Gen Z shoppers are redefining the grocery aisle
Generation Flex is rewriting the rules of the grocery aisle. From flexitarian habits to viral food trends, this 13- to 28-year-old cohort blends values with indulgence, reshaping how and why they shop, one basket at a time.
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Comment & Opinion
Heineken’s F1 movie stars fail to deliver thrills
Despite having Brad Pitt and Damson Idris’s new F1 movie to work with, Heineken’s ad is a miss
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News
Impulse launches first major ad campaign in over a decade
The campaign is fronted by Manchester United and England midfielder Ella Toone
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Promotional Features
How can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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News
Formula 1 star Charles Leclerc launches ‘mindful’ ice cream brand Lec
Lec ice cream contains a maximum of 399 calories per tub
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Comment & Opinion
Shades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
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News
Formula 1 star Lando Norris and Monster team up to launch zero-sugar energy drink
Monster Lando Norris Zero Sugar will roll out from June
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News
Jonny Wilkinson’s One Living debuts five-strong functional shots range
The range will sit alongside the brand’s kombucha, cold-pressed CBD drinks and water kefir products
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News
Broadcaster Edith Bowman to host Scotland Food & Drink Excellence Awards
Asda has renewed its commitment to the awards as headline sponsor again this year, having backed the awards for more than a decade
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News
Casamigos unveils slew of UK activations to tap into rising tequila demand
Casamigos is now the fastest-growing and largest ‘super-premium’ tequila in the UK off-trade
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News
PG Tips hits reset by bringing back Monkey mascot
Monkey appears alongside British actor and Rivals star Emily Atack
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News
Served expands RTD lineup with four new cocktails
The new cocktails come with Served having grown value by 476% in the past year
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News
YouTube stars Willne and James Marriott debut Rodd’s iced coffee
Three dairy-free SKUs will roll into Sainsbury’s stores on 30 April
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Interviews
How Simon Duffy hopes to make Waken ‘the next Colgate’
Having made a success of Bulldog Skincare, Simon Duffy is shaking up the oral care sector with his sustainable, fast-growing and very stylish brand
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Comment & Opinion
Vapes, pickles and TikTok Shop: Food & Drink Expo 2025’s top trends
Innovations at Food & Drink Expo reflected changing legislation on disposable devices, and changing consumer thinking on health
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News
Jeremy Clarkson’s Hawkstone lagers recalled over allergen risk
The recall affects all batches of Hawkstone Black and Hawkstone Spa Lager
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News
Diageo swaps US Cîroc rights for stake in LeBron James’ Lobos 1707 tequila
Diageo will retain the rights to Cîroc in global markets including the UK