All Celebrities articles
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News
Andy Murray partners with Albert Bartlett to encourage healthy diet
Andy Murray has been brought on board to help the brand champion the message that ‘healthy, nutritious food is for everyone’
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News
The Sidemen iced coffee brand Sides Coffee to get retail launch
New flavours, including a protein variant, will be added to the lineup in 2026
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News
Ella Eyre invests in CBD drinks brand Intune
Eyre has also played an active role in a packaging refresh for the brand
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News
Ant and Dec strip down to boxers to announce Northern Dough Co investment
Ant and Dec stripped down to their boxers in an initial video to launch the partnership
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News
Swansea City Football Club plots Snoop Dogg beer launch
It has applied to register the trademark ‘Drop It Like Its Hops’ with the Intellectual Property Office
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Comment & Opinion
The Gregg Wallace-sized crisis looming over the food industry… and how to fix it
In the week the extent of Gregg Wallace’s misdemeanours was laid bare, the food industry has also come under fire for an “endemic” sexual harassment issue
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News
Declan Rice creates limited-edition flavour of Müller Rice
The new product, the first limited-edition the brand has released in five years, is the latest milestone in the partnership with Rice, now in its third year.
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News
CBD brand Goodrays closes £5m fundraise to fuel future growth
Funds would be used to launch new products, ramp up marketing investment and support retail listings, Goodrays said
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News
Cara Delevingne’s Della Vite prosecco brand adds RTD range
The spritzes are made using Italian white wine from the winery that produces Della Vite prosecco
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News
Richard Hammond follows ex-Top Gear co-presenters into booze
The spirits are produced in partnership with Hawkridge Distillers
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News
Wimbledon favourite Carlos Alcaraz joins Danone as global ambassador
The 22-year-old Spanish player will play a cross-functional role across the group’s brands and categories to promote long-term healthy habits
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News
Co-op’s Peckish app makes festival debut at Isle of Wight
The Peckish app can be used by festival-goers to order groceries for collection at the Co-op’s click & collect site at the Mellow Yellow Campsite
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Whitepapers
Generation Flex: How Gen Z shoppers are redefining the grocery aisle
Generation Flex is rewriting the rules of the grocery aisle. From flexitarian habits to viral food trends, this 13- to 28-year-old cohort blends values with indulgence, reshaping how and why they shop, one basket at a time.
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Comment & Opinion
Heineken’s F1 movie stars fail to deliver thrills
Despite having Brad Pitt and Damson Idris’s new F1 movie to work with, Heineken’s ad is a miss
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News
Impulse launches first major ad campaign in over a decade
The campaign is fronted by Manchester United and England midfielder Ella Toone
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Promotional Features
How can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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News
Formula 1 star Charles Leclerc launches ‘mindful’ ice cream brand Lec
Lec ice cream contains a maximum of 399 calories per tub
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Comment & Opinion
Shades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
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News
Formula 1 star Lando Norris and Monster team up to launch zero-sugar energy drink
Monster Lando Norris Zero Sugar will roll out from June
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News
Jonny Wilkinson’s One Living debuts five-strong functional shots range
The range will sit alongside the brand’s kombucha, cold-pressed CBD drinks and water kefir products