All Celebrities articles
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Comment & OpinionFantasy food hook-ups: grocery’s ultimate Valentine’s Day duos
Strap yourself in for The Grocer’s ultimate fantasy food collaborations – the kind that could be genius, could be awful, but would definitely get people talking
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NewsHallgarten & Novum Wines ‘encouraging’ suppliers to lower abv
Last year’s duty changes that see wine taxed according to its alcoholic strength were the starting point for discussions around abv reduction, Hallgarten & Novum said
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NewsKing Charles opens Butlers Farmhouse Cheeses ‘cheese campus’ following fire
The Lancashire family cheesemakers’ new campus opens following a fire at its Longridge office and packing site in November 2023, where hundreds of tonnes of cheese stock were lost just six weeks before Christmas
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Comment & OpinionRinse it like Beckham: why celebrity endorsements can’t save brands now
At the end of the day, a celebrity can’t replace the importance of your product, says Robert Volten of Chuck Studios
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Range PreviewBattle of the Valentine’s Day supermarket dine-in deals
Retailers roll out their annual dine-in deals while attempting to hold prices steady in a market still under pressure from inflation and loyalty pricing
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NewsWilkinson Sword teams up with Williams F1 to ‘accelerate visibility’
The partnership with Williams is the biggest brand sponsorship to date by an Edgewell Personal Care name
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NewsMo Farah joins Buxton and Mind for mental wellbeing campaign
The push seeks to highlight ‘the crucial link between physical activity, hydration and mental health’
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NewsNcuti Gatwa invests in functional hydration challenger Punchy
Sales of Punchy’s hydration range grew by 308% in 2025, according to the brand
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NewsElton John to launch alcohol-free wine with Benchmark Drinks
Elton John Zero Blanc de Blancs has landed in Sainsbury’s stores nationwide
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NewsLavazza in UK media push starring John Krasinski and Steve Carell
The push comes after Lavazza sales grew by 6.4% last year
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Comment & OpinionBottoms Up! Alan Carr and Lee Peart undertake podcast wine odyssey
The comedian chums take their first steps to learning about wine in this Laithwaithes-sponsored affair
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NewsMatthew McConaughey’s Pantalones Organic Tequila makes UK grocery bow
Premium tequila was seeing ‘exceptional growth in the UK’, according to Waitrose
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NewsKeira Knightley and Joe Wilkinson star in romcom Waitrose Christmas advert 2025
Waitrose’s Christmas ad follows a meet-cute at the Waitrose cheese counter with Keira Knightley and Joe Wilkinson over Sussex Charmer cheddar
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Analysis & FeaturesWhat supermarkets can learn from streetwear drop culture to build hype
Gen Z are used to shopping for fashion online and finding limited-run products via social media. So how can food retailers build their own ‘hype’?
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Comment & OpinionRicky Gervais tube ad stunt risks Dutch Barn becoming the brand that cried wolf
Dutch Barn is risking its reputation by pretending to have had adverts banned by authorities when no such clampdown has taken place
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NewsAu Vodka becomes UK’s best-selling RTD brand
The Swansea-based booze brand has knocked Diageo-owned gin brand Gordon’s off the top spot, according to the latest 12-week data from NIQ
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NewsSupermarkets and celeb chefs back new Bang in Some Beans campaign
It comes against a backdrop of figures showing just 4% of adults eat enough fibre and only 17% of adults eat their 5 a day
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NewsLow & no wines bolster sales at Kylie Minogue Wines’ Benchmark Drinks
London-based distributor and brand developer Benchmark Drinks saw turnover climb by 29.5% to £36.9m
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NewsM&S brings back Dawn French fairy and Tom Kerridge for Christmas ad 2025
M&S has brought back its much-loved Fairy character for another dose of festive magic – this time set in a Christmas Eve traffic jam
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NewsJarlsberg teams up with The Devil Wears Prada musical
Jarlsberg has become the official cheese and sponsor of the musical, which has extended its run until 26 September 2026