All Celebrities articles
-
NewsKeira Knightley and Joe Wilkinson star in romcom Waitrose Christmas advert 2025
Waitrose’s Christmas ad follows a meet-cute at the Waitrose cheese counter with Keira Knightley and Joe Wilkinson over Sussex Charmer cheddar
-
Analysis & FeaturesWhat supermarkets can learn from streetwear drop culture to build hype
Gen Z are used to shopping for fashion online and finding limited-run products via social media. So how can food retailers build their own ‘hype’?
-
Comment & OpinionRicky Gervais tube ad stunt risks Dutch Barn becoming the brand that cried wolf
Dutch Barn is risking its reputation by pretending to have had adverts banned by authorities when no such clampdown has taken place
-
NewsAu Vodka becomes UK’s best-selling RTD brand
The Swansea-based booze brand has knocked Diageo-owned gin brand Gordon’s off the top spot, according to the latest 12-week data from NIQ
-
NewsSupermarkets and celeb chefs back new Bang in Some Beans campaign
It comes against a backdrop of figures showing just 4% of adults eat enough fibre and only 17% of adults eat their 5 a day
-
NewsLow & no wines bolster sales at Kylie Minogue Wines’ Benchmark Drinks
London-based distributor and brand developer Benchmark Drinks saw turnover climb by 29.5% to £36.9m
-
NewsM&S brings back Dawn French fairy and Tom Kerridge for Christmas ad 2025
M&S has brought back its much-loved Fairy character for another dose of festive magic – this time set in a Christmas Eve traffic jam
-
NewsJarlsberg teams up with The Devil Wears Prada musical
Jarlsberg has become the official cheese and sponsor of the musical, which has extended its run until 26 September 2026
-
NewsAlbert Bartlett unveils Andy Murray TV ad campaign
The tennis legend fronts the ‘Bring Out Your Best Side’ campaign which launched last night on ITV
-
Analysis & FeaturesWhy is African food still awaiting its moment to shine?
African culture is making a big impact in the UK, so why isn’t African food? Brands predict we could be at the start of a curve that sees the likes of jollof rice, moi moi and akara make inroads on to British plates
-
Analysis & FeaturesHow is Sides doing after ice cream delisting in Iceland?
The Sidemen are ‘seeing what sticks’ – and not everything has
-
NewsRed Tractor launches celebrity partnership with TV’s Angellica Bell
Former children’s TV presenter Bell has joined forces with Red Tractor, and it hopes she can help drive consumer awareness of the scheme
-
Category ReportHow will Joe’s ‘Killer’ blow affect protein?
Joe Wicks has branded many protein bars UPFs, claiming some are linked to cancer and stroke. How much damage could it do?
-
Range PreviewM&S refreshes its Gastropub range with new ready meals from Tom Kerridge
M&S Food has refreshed its Gastropub lineup with nine new comfort food dishes – four developed with celebrity chef Tom Kerridge
-
Comment & OpinionThe real problem with UPFs isn’t the ingredients, it’s the incentives
As the man behind Joe Wicks’ headline-grabbing Killer protein bar, Amir Mousavi, founder and food consultant, Good Food Studio, gets real about food development, UPFs and what needs to change
-
-
Comment & OpinionIs Joe Wicks’ Killer protein bar really ‘full of shit’?
Nutrition experts and health advocates have spoken out to criticise the Licensed to Kill show’s complete lack of nuance, and fearmongering
-
NewsLancashire Farm partners with Mr Bean for on-pack promotion
It will roll out across the brand’s Natural Bio, Fat Free and Greek Style ranges this October
-
NewsDrip Water reuses bottles from defunct Almighty Water brand
The move had prevented 80,000 bottles from going to waste, Drip said
-
NewsKylie Minogue Wines adds 7% abv Petit Rosé
The NPD has landed on shelves at Tesco and Morrisons





