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Why Trip is betting big on the Kendall Jenner effect
By Ed Devlin2026-09-09T15:25:00
With 277 million Instagram followers and genuine skin in the game, could Kendall Jenner be the catalyst that takes Trip from UK success story to global drinks powerhouse?
Trip stepped up to the major leagues this week as the functional drinks sensation revealed Kendall Jenner is its latest high-profile investor and global ambassador.
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