Waitrose has been confirmed as an official partner for a new media platform that has been launched by broadcaster Amol Rajan.
Launching today, The Amol Rajan Connection is being described as a modern media platform built around people, ideas, and future opportunities. It will be available across digital channels including LinkedIn, TikTok, Threads, Instagram and YouTube Shorts.
The platform will feature guests focusing on issues such as sustainability, food quality and British farming.
“Anyone who knows me knows I’m a massive food lover, from growing up on incredible home-cooked food and working as a restaurant critic to feeding my four kids every day,” said Rajan.
“For years, Waitrose has been my go-to for the best quality food, and I’ve long admired their founding mission and employee-owned model, where workers are partners. They are a partnership in every sense, and I’m thrilled that Waitrose is joining us as a launch partner for The Amol Rajan Connection.
“Their commitment to quality, doing the right thing, and supporting our food system aligns completely with my values, and I’m excited for what we’ll achieve together.”
Waitrose chief customer officer Nathan Ansell added: “We are proud to be a launch partner for The Amol Rajan Connection. It allows us to connect with audiences through meaningful, thought-provoking conversation about the big ideas shaping our future.
“We’re delighted to support Amol’s new venture, spotlighting crucial stories around sustainability, quality, and British farming. With an exceptional lineup of upcoming guests, we know our customers will be just as inspired as we are.”
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