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Benecol unveils packaging and branding revamp
By Charles Elliman2026-10-28T12:26:00
Source: Benecol
The initiative, backed by a ‘six-figure marketing investment’, includes national PR activity, media campaigns and in-store marketing. The business has also secured celebrity partnerships with TV personalities Alex Jones and Gok Wan
Benecol has launched a major brand refresh, introducing a new visual identity and redesigned packaging across stores nationwide.
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