All Cakes & biscuits articles
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NewsNew York Bakery unveils sub rolls and cookies in major NPD push
The launches will be supported by New York Bakery’s biggest marketing campaign in five years
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NewsBio&Me relaunches flapjack oat bars with new look and recipes
Bio&Me initially expanded into flapjacks last April
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NewsMcVitie’s Jaffa Cakes taps ‘swicy’ trend with Hot Honey flavour
Owner Pladis has looked to the hot honey craze for its latest flavour inspiration
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Range PreviewM&S launches 100 new or refreshed food lines for summer
The Shred N’ Share Dine In deals serve four and consist of a main to share and four extras for £20
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ProfilesMy food & drink job: Amy Day, senior brand manager, Mr Kipling
‘When you say to someone you work for Mr Kipling they will almost always tell you their favourite Mr Kipling cake!’
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NewsFox’s Burton’s reaps rewards of merger to boost profits
Fox’s Biscuits and Burton’s Biscuits merged in early 2022 after both being acquired by Ferrero
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NewsFrench biscuit brand Lu unveils ‘sophisticated’ redesign
Packs now feature a centralised brand logo and differentiated colour palettes
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NewsPremier Foods sales exceed £1bn thanks to ‘premiumisation’ trend
The Mr Kipling and Ambrosia maker posted headline revenue growth of 3.5% in the year to 29 March 2025
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NewsPosh biscuit supplier Bahlsen resurrects blue branding and adds NPD
The redesign was based on ‘extensive research into the needs of our consumers,’ said Bahlsen
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NewsMr Kipling adds duo of microwaveable brownie puddings
The NPD would attract new customers seeking ‘decadent dessert’ to the cake aisles, said Mr Kipling
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NewsValeo acquires Italian sweet bakery manufacturer Freddi Dolciaria
Sponge cake specialist Freddi Dolciaria is headquartered in Castiglione delle Stiviere
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NewsWhite Rabbit adds ‘first’ gluten-free biscotti and gnocchi
The biscotti is made using a traditional method and recipe, according to White Rabbit
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NewsMcVitie’s marks 100 years of Chocolate Digestives with ‘dazzling’ campaign
The push will include wholesale and in-store activations and projections on landmarks
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NewsParty Rings unveils first new biscuit shape in 42 years
The NPD features Party Rings’ ‘much-loved’ iced shortcake biscuit recipe, but in ‘fun, fish shapes’
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Range PreviewSainsbury’s Taste the Difference new launches for summer 2025
Sainsbury’s is manifesting summer, with new collection from tapas and mezze to slow-cooked BBQ - and new cocktails to wash it all down
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NewsGenius and Candy Kittens launch free-from rocky road into grocery
The treats contain mini versions of Candy Kittens’ Wild Strawberry sweets
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NewsNairn’s jumps on Biscoff trend with gluten-free caramelised biscuit
The NPD is made from wholegrain oats, with 35% less sugar than standard gluten-free biscuits, according to Nairn’s
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NewsCrave expands snacking offer with gluten-free and vegan pink wafer biscuit
Crave Pink Cheetah Wafers will land in 480 Sainsbury’s stores from 19 April
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NewsTrek adds low-sugar protein bars and Biscoff NPD as sales surge
The bars are naturally sweetened using chicory fibre and stevia leaf extract
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NewsGü adds trio of Cake Pots to chilled desserts lineup
The desserts combine sponge with crème, mousse and crunch for an ‘elevated’ experience