All Cakes & biscuits articles
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Cakes & biscuits
The Seriously Chocolatey Digestives were created by the biscuit brand as a way to tap into demand for more indulgent everyday treats
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Comment & OpinionHFSS regulations mean brands must collaborate on culture
Brands whose portfolios lean on indulgence, snack culture or ‘treat’ positioning now face a fundamental marketing rethink, says Emma Wills, client services director at Seen Connects
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NewsPladis targets 50% wheat from regenerative agriculture by 2027
Currently, around 50 farmers participate in its UK wheat sourcing scheme
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NewsRoald Dahl’s estate eyes Bruce Bogtrotter chocolate cake launch
It has registered ‘Bruce’ with the IPO under classes covering cakes
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Range PreviewTree-bone steak and prawn coconut curry doughnuts: Morrisons Christmas range 2025
Morrisons has unveiled 340 new products in its Christmas food range for 2025 and the debut of an ultra-premium tier within its flagship The Best range
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Analysis & FeaturesHow a US trip inspired The Jar House’s traditional British beer bread
Claire Bowes Fairless has built a brand whose mixes are listed at Harvey Nichols, National Trust sites and breweries. Now, after input from the likes of Theo Paphitis, it’s diversifying
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ProfilesMy food & drink job: Elise Smith, NPD technologist, English Cheesecake Co
‘No day is complete without a bit of cheesecake tasting… obviously all in the name of quality control!’
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Category ReportIs it chocolate? How soaring cocoa costs are changing cakes and biscuits
As cocoa prices hit record highs, cake and biscuit makers are turning to cheaper ‘chocolate flavour coating’
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NewsWalker’s Shortbread appoints chair as it eyes ‘new opportunities’
Bob Brannan left the position in May, after seven years
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NewsPladis global sales surpass £3bn
Revenues at McVitie’s owner Pladis have surged past £3bn as product innovation and increasing business overseas helped the group to a record year
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NewsAldi trolls Tesco and M&S with real cake sandwich
The NPD will be stocked in Aldi’s bakery aisles for a limited time
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NewsWalker’s Shortbread hit record £201m in founder’s final year
Walker’s sales grew £17m (9%) in the year to 31 December 2024, driven by strong festive trading in the UK
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NewsBio&Me adds Daily Boost Fibre & Protein snack bars
The NPD is intended to appeal to Bio&Me’s ‘typical’ female shopper
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NewsMcVitie’s revives Jaffaween cake bars for Halloween
The snacks were ‘perfectly timed for trick or treaters’, said McVitie’s
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NewsDr Oetker boosts profits after cost-cutting success
Maintaining market share in 2024, Dr Oetker increased revenues 2.6% to £239.5m
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Range PreviewMexican croquettes and brie truffle honey pizzas: Co-op Christmas range 2025
Co-op is paving its own way with a new 2025 Christmas lineup featuring a more convenience-led approach designed for quick trips to the shops and smaller festive gatherings
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NewsTrek and Nakd maker Natural Balance Foods sinks to a loss on £11m VAT bill
A backdated £11m tax bill has sent Natural Balance Foods tumbling into the red as the Trek and Nakd bar producer fell foul of HMRC VAT rules
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NewsDoughlicious adds collagen support cookie dough dessert
The dessert will roll into Whole Foods Market chillers next week
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Analysis & FeaturesWas Urban Legend ahead of its time or always set to fail?
The doughnut brand’s tech is ingenious – and will be sold on. So why didn’t its products catch on?
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Comment & OpinionGoodbye Dubai? Why the pistachio chocolate trend is here to stay
The proliferation of Dubai-style innovation chocolate has served as a platform to introduce pistachio as a core flavour in confectionery





