All Cakes & biscuits articles
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NewsGü moves into sharing desserts with ‘pâtisserie-style’ trio
The Pâtisserie range comprises three flavours: Zillionaire, Spanish Lemon, and Salted Caramel
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Comment & OpinionMcVitie’s ad celebrates brand’s central role in British life
McVitie’s flatters Brits as active, brave and brainy as it highlights its essential role
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NewsProfits plunge at McVitie’s owner Pladis in demanding year
EBITDA slipped 4% year on year to £473.7m at the group in 2025, driven by currency headwinds and the strengthening of sterling versus the Turkish lira
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NewsThe Traitors launches ‘interactive’ food range into Iceland
The eight-strong range features a selection of bakery products, cheesy snacks and confectionary all inspired by the murder-mystery show fronted by Claudia Winkleman.
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Analysis & FeaturesNice Buns: the award-winning cake business with no big plans to expand
Kat O’Reilly was crowned Baker of the Year in the 2026 Farm Shop & Deli Retailer Awards
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NewsMcVitie’s launches multimillion-pound masterbrand push
Central to the campaign is 60-second commercial ‘There’s only one that brings us together’
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Range PreviewGingerbread doughnuts and duck toast: Morrisons ‘The Best’ Christmas range 2026
Morrisons is working with more than 2,500 farmers and producers across its Market Street Christmas range
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NewsMcVitie’s expands into China as part of renewed global push
It is part of a plan by owner Pladis to build McVitie’s into a £1bn global brand
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NewsNestlé and Pladis unveil Christmas confectionery ranges
Nestlé is to lean heavily on the tie-up between Kit Kat and Formula 1, while Pladis has launched three new products from McVitie’s
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Range PreviewWhat’s new in Co-op for Halloween 2026
Halloween falls on a Saturday this year, likely to create a bigger opportunity around last-minute parties and entertaining
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NewsFox’s adds Pumpkin Spice biscuits to tap autumn trend
The limited-edition biscuit will roll out in Tesco, Asda, Ocado, B&M and Heron from 31 August
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Comment & OpinionJaffa Cakes rap: duo Pete & Bas add fuel to treat debate
Rap duo Peter Bowditch and Basil Bellgrave – both of whom are in their mid-70s - produce a fun effort for McVitie’s
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Guide ToThe Grocer Guide To Christmas
With the cost of eating out still high, shoppers are bringing the celebration home and reshaping the festive calendar. From grazing boards to a golden quarter that now begins in late summer, suppliers tell The Grocer how affordable indulgence, provenance and a sense of theatre will define Christmas 2026.
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Feature SynopsisFocus On Cakes & Biscuits: 10 October
Confectionery brands are increasingly crossing over to cakes & biscuits
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NewsBiscoff launches festive-shaped biscuits for Christmas
The festive treats will launch exclusively in Tesco from 12 August
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NewsCompleat invests £600k in cookie line to meet demand for premium treats
The investment comes as demand grows across retail and foodservice for more ‘premium, indulgent, and visually impactful cookies’
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InterviewsGraeme Clark on Finsbury’s ‘billion-pound bakery’ plan
Finsbury Food Group’s CCO has helped ensure strong growth despite ‘constant change’. Now he’s overseeing its biggest-ever growth capital project
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NewsDigestives and Club Mint team up in latest biscuit mash-up
The innovation is just one example of fmcg suppliers launching co-branded biscuits
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Category ReportHow shoppers are saving time with home baking hacks
Baking is becoming ‘more about creativity and personalisation than skill’. What does this mean for the £1.1bn home baking category?
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NewsPremier Foods on track to meet profit expectations following strong Q1 start
Premier Foods has kicked off its new financial year with another quarter of strong growth as Mr Kipling outperformed and the Bisto and Ambrosia owner grabbed more market share across grocery and sweet treats