All Cakes & biscuits articles
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Guide ToThe Grocer Guide To Christmas
With the cost of eating out still high, shoppers are bringing the celebration home and reshaping the festive calendar. From grazing boards to a golden quarter that now begins in late summer, suppliers tell The Grocer how affordable indulgence, provenance and a sense of theatre will define Christmas 2026.
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Feature SynopsisFocus On Cakes & Biscuits: 10 October
Confectionery brands are increasingly crossing over to cakes & biscuits
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NewsBiscoff launches festive-shaped biscuits for Christmas
The festive treats will launch exclusively in Tesco from 12 August
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NewsCompleat invests £600k in cookie line to meet demand for premium treats
The investment comes as demand grows across retail and foodservice for more ‘premium, indulgent, and visually impactful cookies’
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InterviewsGraeme Clark on Finsbury’s ‘billion-pound bakery’ plan
Finsbury Food Group’s CCO has helped ensure strong growth despite ‘constant change’. Now he’s overseeing its biggest-ever growth capital project
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NewsDigestives and Club Mint team up in latest biscuit mash-up
The innovation is just one example of fmcg suppliers launching co-branded biscuits
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Category ReportHow shoppers are saving time with home baking hacks
Baking is becoming ‘more about creativity and personalisation than skill’. What does this mean for the £1.1bn home baking category?
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NewsPremier Foods on track to meet profit expectations following strong Q1 start
Premier Foods has kicked off its new financial year with another quarter of strong growth as Mr Kipling outperformed and the Bisto and Ambrosia owner grabbed more market share across grocery and sweet treats
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NewsKeto Hana overhauls granola and snack packaging in growth push
The makeover is intended to put Keto Hana’s key points of difference front and centre: ingredient transparency, no added sugar and low net carbs
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NewsOreo teams up with K-pop band BTS to launch purple cookie
The limited-edition cookie will hit grocery and convenience channels from August
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NewsCake Box profits leap amid rapid growth
Cake Box’s group revenue grew 39.5% to £60m in the 52 weeks to 29 March 2026
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ProfilesFox’s Burton’s Companies’s Jo Harwood on graduates, Swayze and chablis
‘I’d like to see greater visibility of the career opportunities available in grocery for school leavers’
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NewsTariff breaks for chocolate, biscuits and crisps slammed by campaigners
Some 125 everyday food items will have import tariffs temporarily scrapped to fight inflation caused by the war in Iran
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NewsCerealto revenues boosted by co-manufacturing boom
Cerealto’s turnover grew 9.3% in the year to 31 December 2025, as the group benefited from a three-year, €153m investment programme completed that year
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NewsMcVitie’s stirs debate online with new Jaffa Cake and Digestives biscuit
The limited-edition biscuit has landed exclusively in Sainsbury’s
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NewsSwizzels brings Squashies and Love Hearts biscuits to Morrisons
The range was developed through a licensing partnership with specialist food and drink manufacturer Baleigh
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Range PreviewTesco launches new Korean and Japanese snack range
Tesco is pushing into Asian-inspired snacking with a new Korean and Japanese range spanning crisps, confectionery, pouch drinks and mochi-style treats
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NewsFox’s taps matcha boom with limited-edition cream biscuit
The chocolate-covered biscuit features a shortcake base with a smooth matcha cream filling
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Category ReportTreat mentality inspires swathe of luxe sweet treats
Pastries, waffles and crêpes are flying off the shelves
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NewsBiscoff teams up with Tomorrowland for limited-edition espresso biscuit
The limited-edition biscuit features an espresso-flavoured filling and Tomorrowland branding