All Cakes & biscuits articles
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Category ReportHow shoppers are saving time with home baking hacks
Baking is becoming ‘more about creativity and personalisation than skill’. What does this mean for the £1.1bn home baking category?
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NewsPremier Foods on track to meet profit expectations following strong Q1 start
Premier Foods has kicked off its new financial year with another quarter of strong growth as Mr Kipling outperformed and the Bisto and Ambrosia owner grabbed more market share across grocery and sweet treats
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NewsKeto Hana overhauls granola and snack packaging in growth push
The makeover is intended to put Keto Hana’s key points of difference front and centre: ingredient transparency, no added sugar and low net carbs
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NewsOreo teams up with K-pop band BTS to launch purple cookie
The limited-edition cookie will hit grocery and convenience channels from August
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NewsCake Box profits leap amid rapid growth
Cake Box’s group revenue grew 39.5% to £60m in the 52 weeks to 29 March 2026
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ProfilesFox’s Burton’s Companies’s Jo Harwood on graduates, Swayze and chablis
‘I’d like to see greater visibility of the career opportunities available in grocery for school leavers’
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NewsTariff breaks for chocolate, biscuits and crisps slammed by campaigners
Some 125 everyday food items will have import tariffs temporarily scrapped to fight inflation caused by the war in Iran
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NewsCerealto revenues boosted by co-manufacturing boom
Cerealto’s turnover grew 9.3% in the year to 31 December 2025, as the group benefited from a three-year, €153m investment programme completed that year
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NewsMcVitie’s stirs debate online with new Jaffa Cake and Digestives biscuit
The limited-edition biscuit has landed exclusively in Sainsbury’s
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NewsSwizzels brings Squashies and Love Hearts biscuits to Morrisons
The range was developed through a licensing partnership with specialist food and drink manufacturer Baleigh
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Range PreviewTesco launches new Korean and Japanese snack range
Tesco is pushing into Asian-inspired snacking with a new Korean and Japanese range spanning crisps, confectionery, pouch drinks and mochi-style treats
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NewsFox’s taps matcha boom with limited-edition cream biscuit
The chocolate-covered biscuit features a shortcake base with a smooth matcha cream filling
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Category ReportTreat mentality inspires swathe of luxe sweet treats
Pastries, waffles and crêpes are flying off the shelves
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NewsBiscoff teams up with Tomorrowland for limited-edition espresso biscuit
The limited-edition biscuit features an espresso-flavoured filling and Tomorrowland branding
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NewsRenshaw expands Tesco offering in biggest push since 2023 acquisition
The rollout spans dessert kits, fondant icing multipacks, and fruit bakery fillings
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Category ReportViral yoghurt recipes: frozen bark and flatbread
Japanese cheesecake is just one example of how TikTok trends are driving sales of yoghurt
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NewsSaffron Pastries recalls 25 cake and biscuit lines over rodent contamination
The supplier has recalled 25 bakery products including biscuits, cake rusks and Madeira slices
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News‘Aggressive’ branded promotions impact own-label cake maker BBF
Low consumer confidence and ‘aggressive’ promotion from branded competitors has led to a 5.1% decline in sales for the UK’s largest manufacturer of private-label cakes
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NewsBakeAway debuts ready-to-bake cookie dough brand
BakeAway launches a ready-to-bake cookie dough brand to meet growing demand for “straightforward home baking”
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Comment & OpinionLess chocolate, higher prices: how brands are managing the cocoa price squeeze
The challenge is that visible reformulation can quickly collide with brand equity says Patrick Young, MD at PRS In Vivo