All Trends articles
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Comment & OpinionWhy immunity should be a long-term focus for food and drink
To stand out, brands need to talk about immunity in ways that imbue gravitas, empathy and convey wellness credentials, says Mandy Saven, director of consumer lifestyle at Stylus
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Analysis & Features
Can Wrap’s new household food waste campaign work?
Wrap is hoping Nadiya Hussain will have the ‘Attenborough effect’ for food waste in homes
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News
Seafish announces domestic catch marketing campaign
The activity forms the latest part of the public body’s 20-year Love Seafood campaign
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Analysis & Features
What purchase intent tells us about how supermarkets have fared in the pandemic
New research by merchant payment provider Dojo has analysed the performance of various UK industries through the pandemic. So how did supermarkets fare?
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Comment & Opinion
How and why the pandemic is prompting consumers to make new food choices
The latest data demonstrates how health, on-demand services and ethical beliefs are driving change, says Harry Walker, industry head of grocery retail at Google
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Comment & Opinion
Four petcare trends set to take 2021 by storm
What trends will emerge in pet care as millennials collide with the world of pet ownership?
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Reports
Five western food brands selling products via livestream
Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it
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Analysis & Features
Livestreaming: will UK fmcg get in on the Asian foodie shopping craze?
Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home?
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Comment & Opinion
The attributes every food company needs to address the climate emergency
Being brave, honest and consistent will help food companies go a long way in sustainability progress, says Dan Crossley, executive director of the Food Ethics Council
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Reports
The eight golden rules of TikTok according to Little Moons
Little Moons marketing director Ross Farquhar shares what he thinks other brands should know before taking on TikTok
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News
Organic sales hit 15-year high as locked-down shoppers flock to category
Soil Association Certification’s 2021 Organic Market Report revealed a 12.6% increase in organic food and drink sales to £2.79bn last last year
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Comment & Opinion
The three big post-pandemic challenges facing food companies
Channel shifts, sustainability concerns and adventurous consumers will shape the landscape, says Jeremy Garlick, partner at Insight Traction
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News
Fruit & veg sales booming under lockdown, says Tesco
The retailer said its stores were breaking records on a weekly basis for a range of products
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Comment & Opinion
Restricting HFSS promotions could have unintended consequences for consumers
Removing promotions could increase the price of consumers’ food shops, says Kate Halliwell, chief scientific officer, FDF
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Comment & Opinion
Three key trends that will influence grocery shopping habits in 2021
Search data tells us which Covid consumer habits will last, says Harry Walker, industry head of grocery retail at Google
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News
Red meat benefits from turkey sales drop to enjoy ‘best Christmas on record’
Year-on-year beef roasting joint sales jumped by 18% over Christmas, AHDB said
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News
Brits fear HFSS promotions ban will push up price of food
The survey by BritainThinks found 73% of shoppers said they usually or always purchased products that were on promotion
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News
Almost 600,000 sign up for Veganuary 2021
A total of 582,538 people signed up for the event globally, said the organisation, up from 400,000 last year
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News
Mochi TikTok craze sees Little Moons sales rocket 700% at Tesco
Sales at Tesco were up over 700% compared with the average week in December 2020
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Comment & Opinion
Lockdown is the perfect time for food & drink brands to bring in new shoppers
Many shoppers are searching for a bit of novelty for their trolley, says Darryl Hinksman, head of business development at Westons Cider
