All Trends articles
-
InterviewsMüller’s Richard Williams on the yoghurt giant’s growth plans
From protein to GLP-1, Müller Yoghurts and Desserts CEO Richard Williams believes yoghurt can win on every consumer trend at once
-
NewsFreja launches bone broth soups to shake up ambient aisle
The new pouches come in three flavours: Classic Chicken & Vegetable; Pea, Leek & Lemon; and Tomato & Red Pepper
-
NewsMagnum’s ice cream croissant hack goes viral
Created by the ice cream brand in 2023, the viral Magnum croissant trend surged in popularity during July and August
-
NewsFox’s adds Pumpkin Spice biscuits to tap autumn trend
The limited-edition biscuit will roll out in Tesco, Asda, Ocado, B&M and Heron from 31 August
-
Comment & OpinionThe plant-based aisle was answering the wrong question
Supermarkets should stop separating protein by dietary identity and start merchandising it around how people actually cook, argues Elin Roberts, co-founder & CEO at Better Nature
-
NewsConsumer confidence hits two-year high, says GfK
Rising optimism throughout the summer has seen consumer sentiment soar past the low of –25 registered in April
-
Comment & OpinionFood needs to fuel people, not just fill them
Only 4% of people meet the recommended fibre intake, but small changes to everyday flour products beats asking shoppers to switch to specialist ranges, says Simon Curran, head of technical bakery and innovation at Whitworth Bros
-
Analysis & FeaturesBrand collaborations: what does a good tie-up look like?
With collabs ever more frequent, brands hoping to replicate recent successes must beware the pitfalls
-
Comment & OpinionDo you have a strategy or just a shopping list?
Agreeing on the core problem to solve will take your strategy further than a long list of goals, says François Bazini, former CMO at Suntory Beverage & Food Europe
-
NewsBurnham ‘boost’ leaves consumer confidence at highest levels since February
A return to cooler ‘shopping-friendly’ temperatures over the next few weeks will see families return to the high street, according to the latest BRC-Opinium data
-
Category ReportHow oral care brands are the new dentists
Oral care is increasingly filling the gap left by the NHS dental access crisis
-
Category ReportWhy branded pizzas are flying in grocery
What’s the outlook for the big names in takeaway pizza? And how are grocery brands strengthening their foothold?
-
ProfilesPiccolo’s Bronwyn Hawker on UPF, slow trains and baby broth
’It’s great to see healthier snacks, fewer ultra-processed foods and more nutritious lunch options becoming mainstream’
-
Comment & OpinionRetailers are sleepwalking into the ‘Club Ozempic’ era
As 8.25 million Britons take or consider GLP-1 medications, retailers from Boots to Ocado are racing to work out what ‘Club Ozempic’ shoppers actually want, says Amy Stobie, co-founder and commercial director at AgencyUK
-
Comment & OpinionThe value lever your competitors can’t copy
Culturally relevant brands are valued nearly three times higher than those that aren’t and grocery has barely started competing on it, says Jed Hallam, founder of CultureLab
-
Category ReportWhy supplements brands are going gangbusters
What are the hot areas of growth in supplements? What is driving this shift in mindset? And what does it mean for OTC medicines and the wider healthcare arena?
-
Comment & OpinionConvenience food isn’t the problem. Bad convenience food is
Shoppers aren’t rejecting convenience, they’re rejecting convenience they don’t trust, says Bella Acland, founder of Soul Kitchen
-
Analysis & FeaturesProtein mania: are shoppers getting too much of a good thing?
Protein claims have escaped the gym. With everything from porridge to puddings promising to help shoppers stave off hunger and build muscle, is the trend stopping Brits getting the nutrients they actually need?
-
Comment & OpinionTomorrow’s luxury booze is already in the barrel
Discounting should be the last resort for premium alcohol brands, unless they want to damage long-term equity, says Simon Massey, founder of Neverland
-
NewsRetail footfall ‘under pressure’ as heatwave stifles high streets
High streets, particularly those in bigger cities, were the worst affected as shoppers chose to stay at home to escape the continued heatwave