All Trends articles
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Category ReportThe new roll models: trends in household paper products 2026
Eco loo rolls are flying in the supers as big brands’ sales go down the pan. Who are these challengers and how are they different?
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Comment & OpinionSocial media marketing in the age of digital detoxing
Attention is still key on social media but it is being given more selectively, says Yalin Kaya, strategist at Brandwidth
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Promotional FeaturesLHF and the future of food advertising
Discover how to spark creativity and stay compliant with a new how-to guide on understanding how LHF regs could shape your ad strategy.
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NewsShoppers cut back on booze amid affordability fears, data shows
Just over one in five (22%) of consumers are cutting back to support health and fitness goals
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Comment & OpinionWhat’s in a name? Why the vegan vs plant-based label matters
The problem for consumers is that there is no widely agreed definition for ‘plant-based’ in the same way that there is for ‘vegan’, says Alexander Huntley, research and impact manager at The Vegan Society
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NewsM&S stresses need to eat more fibre while pushing Eat Well range
M&S Food MD Alex Freudmann today joined a roundtable with 13 MPs to present the report, called Bridging Britain’s Fibre Gap
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Comment & OpinionMatcha’s gone mainstream: fmcg trends that will define 2026
says Adrian Teixeira-Porrescas, senior art director at Chuck Studios
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Range PreviewM&S goes pistachio crazy in Easter range 2026
M&S is banking on the Dubai chocolate trend with pistachio flavours running through much of its new Easter lineup
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Analysis & FeaturesHow fmcg brands are turning TikTok buzz into business
Smart brands have formed communities on the platform, where volume and speed trumps polished content
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Promotional FeaturesHow the air fryer revolution is powering flavour exploration and category growth
At this time of year, most of the nation wants to eat healthier while saving time and money, so it’s an ideal moment to celebrate one of the most popular and efficient meal time hacks – the air fryer.
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NewsA fifth of Brits taking part in Veganuary
Twenty-four to 34-year-olds were most likely to take part in Veganuary
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Comment & OpinionConsumer anxiety around ‘food villains’ is only getting worse
Mintel research shows 56% of adults worry about exposure to microplastics from food packaging, and long-held concerns about villainous ingredients have morphed into a fear of ultra-processed foods (UPFs), says Jonny Forsyth, senior director of Mintel Food & Drink Research
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Category ReportThe hunt for growth: Easter trends 2026
Less chocolate was sold last Easter despite more deals. What went wrong – and will this year’s earlier holiday make any difference?
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Comment & OpinionWhy 2026 is time to say goodbye to the plant-based aisle
Retailers should give meat-free food a fairer shot at long-term success by integrating it into how people actually shop and eat, says Elin Roberts is CEO at Better Nature
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NewsConsumers losing patience with shrinkflation, research finds
Three in five UK consumers consider shrinkflation ‘very unfair’ and want retailers to flag when brands reduce pack sizes, according to new research by Capgemini
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WhitepapersWhat’s next for UK grocery retail packaging
New research from packaging consultancy Aura has uncovered significant gaps between UK grocery retailers’ public sustainability commitments and in-store packaging reality. Download their whitepaper to learn more.
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Analysis & FeaturesTofu vs tempeh: which will win battle of the soy blocks?
The meat-free sector is going through changes: natural plant proteins are rising as vegan alt meats struggle. Will tofu or tempeh take the crown?
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Comment & OpinionHow can the health agenda drive good growth for food & drink?
With 11% of UK adults open to trying weight-loss injections, we’re looking at a potential market of over six million people, says Hannah Daley, IGD’s head of health and sustainable diets
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Comment & OpinionTargeting food deserts could help solve the junk food feedback loop
It’s never been a secret that children in the most deprived neighbourhoods are twice as likely to be obese as those in the wealthiest ones
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NewsChristmas alcohol spend sees biggest drop since lockdowns
Shoppers forked out some £1.9bn on beer, wine and spirits in the four weeks to 28 December, 4.1% down on last year