All Trends articles
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NewsPerry is ‘dead’ declares cidermaker Westons
Westons rebadged its perry as a pear cider in February 2024 and hasn’t looked back
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Category ReportHow will Joe’s ‘Killer’ blow affect protein?
Joe Wicks has branded many protein bars UPFs, claiming some are linked to cancer and stroke. How much damage could it do?
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Category ReportA new dawn for gut health: trends in functional foods 2025
As the message goes mainstream, brands are scrabbling to play up their gut health credentials. Which ones are cutting through?
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Comment & OpinionYou can’t spreadsheet a sandwich: lessons from the Kraft Heinz split
Kraft Heinz’s split shows the limits of cost-cutting. In a market where private label is surging, emotion – not efficiency – keeps grocery brands valuable, says Aaron Shields, executive director of experience strategy at Landor
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InterviewsMarta Pilczuk on Brits' ‘craziness’ for Heinz
Heinz’s UK & Ireland MD is thrilled by how much Brits love the brand – and is optimistic Kraft Heinz’s forthcoming split will provide further opportunities
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Promotional FeaturesHow collectible campaigns could solve grocery crisis
With 80% of shoppers visiting multiple supermarkets each month, discount-based rewards are failing. The solution is creating emotional connections that turn routine shopping trips into memorable family moments
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NewsMorrisons scales back loyalty price More Card promotions
Morrisons has scaled back the use of More Card for promotions, bucking the growing trend of loyalty pricing as it fights to build footfall and basket spend.
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Category ReportIs it chocolate? How soaring cocoa costs are changing cakes and biscuits
As cocoa prices hit record highs, cake and biscuit makers are turning to cheaper ‘chocolate flavour coating’
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Promotional VideosHow retailers zoom in on success with in-store AI cameras
Using AI cameras to identify gaps in shelves allows retailers to streamline operations, frees up staff to focus on customers and can help cut waste. Morrisons managers discuss how this technology has been a ‘game-changer’ to the retail business.
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Category ReportPasta changes shape: trends in pasta & sauce 2025
Shoppers are looking beyond spaghetti and fusilli to new varieties of pasta, as well as new sauces inspired by world cuisines
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Promotional FeaturesHow integrated data systems are the key to agility success
As consumer expectations evolve and economic pressures intensify, retailers and manufacturers are turning to integrated data systems to transform fragmented operations into agile, responsive supply chains that can anticipate and react to market changes in real time.
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Comment & OpinionWhy ice cream is perfect for a ‘warm’ wellness makeover
Why ice cream is perfect for a functional makeover says Alice Pilkington, research principal analyst at Mintel Food & Drink
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Comment & OpinionIt’s time to finally squash the idea of insects as food
Eat at a bug restaurant once, it’s certainly interesting. But those restaurants were always going to struggle with being anything other than a one-visit novelty
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Comment & OpinionThe wellness paradox: health matters, but value matters more
UK shoppers are the most budget-conscious in the world when it comes to wellness, says Alex Heffernan, insight manager for health, beauty and personal care at NIQ
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Promotional VideosWhat’s driving the next-gen nicotine category
As cigarette sales decline, smoke-free formats are reshaping the category. Watch this video to find out how retailers can tap into this fast-growing market and meet evolving consumer demand.
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WhitepapersRethinking plastic: A guide to smarter sustainable packaging
Is plastic still part of the sustainability story? Uncover what 500 European experts think about recycled plastic, consumer expectations, and the myths holding brands back.
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Comment & OpinionCommunity, not campaigns: the new wave of fmcg social media
A brand that can spark a recipe hack, TikTok duets and dinner-table debates earns its place in culture, says Melissa Chapman, CEO, Jungle Creations
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Category ReportWhy tensions are running high in CBD: trends in CBD 2025
Food and drink products containing CBD still lack FSA safety authorisation due to legal red tape. How is this affecting demand?
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Promotional FeaturesHow retailers can adapt to inflation-driven shopping shifts
Inflation anxiety across the globe is translating directly into changed shopping habits, making it difficult for retailers to respond accurately and efficiently. Here, Trevor Jordaan, senior industry strategies director at Blue Yonder, explains the dynamics in different markets and how retailers need to adapt.
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Category ReportPile ’em high… Batteries category report 2025
…and sell ’em cheap. That’s the tactic DIY and discount stores are adopting to sell more batteries. How can supermarkets fight back?