All Trends articles
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Promotional FeaturesWhat can we learn from the US on year-end occasions?
US retailers know how to maximise year-end occasions. Learn how they do it by tapping into season-shaping trends and sourcing the products that make winter go with a bang.
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Comment & OpinionHow is Big Food responding to the threat of GLP-1 drugs?
GLP-1 drugs could shrink global food volumes and rewrite the rules on how we eat, manufacture and market food, says Amir Mousavi, founder and food consultant at Good Food Studio
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NewsFruit and mint flavours dominate vape sales
Fruit flavours have accounted for 30.4% of vape sales since June’s disposable vape ban, followed by fruit and mint fusion and mint flavours
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Category ReportJumping to it? Trends in fish 2025
Salmon farms are under fire over welfare and sustainability. But the sector insists its been improving standards. How so?
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WhitepapersDiscover the secrets to successful innovation
What can you learn from the world’s most innovative brands? Get the lowdown on how bolder thinking and smarter execution can take your business to the next level – including real-world insights you can action today.
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Category ReportA matter of nutrition: trends in plant-based 2025
With the spotlight on UPFs and consumers demanding cleaner ingredients decks, plant-based is doubling down on health
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WhitepapersEmerging trends in UK food and drink 2026
Health, value and innovation are reshaping the food and drink landscape. Vypr’s latest report explores how evolving shopper priorities - from clean labels to portion-aware snacking - are redefining what it means to eat well in 2025.
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NewsHilltop adds Smoky Chipotle and Peri-Peri hot honey condiments
The innovations build on the success of Hilltop’s original Hot Honey
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Comment & OpinionDiverse diets and nostalgia: Mintel’s 2026 trend predictions
Next year will see a rise in demand for diverse, fibre-forward diets, nostalgic recipes and purpose-led sensory experiences, says Alex Beckett, senior director of food & drink research at Mintel
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Comment & OpinionWhat’s in a name? Why Westons ditched perry tag to win over younger cider drinkers
The Herefordshire cidermaker says nobody knows what the term ‘perry’ means. But should it not be its job to educate them?
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NewsPerry is ‘dead’ declares cidermaker Westons
Westons rebadged its perry as a pear cider in February 2024 and hasn’t looked back
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Category ReportHow will Joe’s ‘Killer’ blow affect protein?
Joe Wicks has branded many protein bars UPFs, claiming some are linked to cancer and stroke. How much damage could it do?
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Category ReportA new dawn for gut health: trends in functional foods 2025
As the message goes mainstream, brands are scrabbling to play up their gut health credentials. Which ones are cutting through?
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Comment & OpinionYou can’t spreadsheet a sandwich: lessons from the Kraft Heinz split
Kraft Heinz’s split shows the limits of cost-cutting. In a market where private label is surging, emotion – not efficiency – keeps grocery brands valuable, says Aaron Shields, executive director of experience strategy at Landor
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InterviewsMarta Pilczuk on Brits' ‘craziness’ for Heinz
Heinz’s UK & Ireland MD is thrilled by how much Brits love the brand – and is optimistic Kraft Heinz’s forthcoming split will provide further opportunities
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Promotional FeaturesWhat can Disney teach retailers about loyalty
With 80% of shoppers visiting multiple supermarkets each month, discount-based rewards are failing. The solution is creating emotional connections that turn routine shopping trips into memorable family moments
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NewsMorrisons scales back loyalty price More Card promotions
Morrisons has scaled back the use of More Card for promotions, bucking the growing trend of loyalty pricing as it fights to build footfall and basket spend.
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Category ReportIs it chocolate? How soaring cocoa costs are changing cakes and biscuits
As cocoa prices hit record highs, cake and biscuit makers are turning to cheaper ‘chocolate flavour coating’
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Promotional VideosHow retailers zoom in on success with in-store AI cameras
Using AI cameras to identify gaps in shelves allows retailers to streamline operations, frees up staff to focus on customers and can help cut waste. Morrisons managers discuss how this technology has been a ‘game-changer’ to the retail business.
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Category ReportPasta changes shape: trends in pasta & sauce 2025
Shoppers are looking beyond spaghetti and fusilli to new varieties of pasta, as well as new sauces inspired by world cuisines