All Trends articles – Page 2
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Category ReportThe fashion for fermented: functional foods trends 2024
Move over protein. Fermented foods are the latest trend to take the functional world by storm. Is it a fad or a long-term opportunity?
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Comment & OpinionThe three routes to growth for fmcg brands
Brands should look beyond penetration to find genuine avenues for growth, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionMushroom meal pastes and vegan K-food: six trends from Sial Paris 2024
Sial Paris has become one of the must-attend events for the food and drink industry. This week’s event was no different
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Category ReportProtein gets the feelgood factor: protein trends 2024
Protein isn’t just for gym rats. Growing numbers of Brits are upping their intake for general health and to ‘feel good’
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WhitepapersHow 9 FMCG brands are driving growth with out of home
FMCG brands are leveraging out of home advertising to boost visibility and drive growth. In this whitepaper Clear Channel explore the tech’s success.
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Analysis & FeaturesGlobal flavours, premium food to go, chocolicious: Bidfood 2025 trends revealed
Despite British consumers still feeling the pinch of the cost of living crisis, out-of-home forecasts suggest diners are ready to flock back to comfort and affordable luxury in 2025
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Promotional FeaturesHow Coca-Cola delivered consumer campaign objectives with mobile coupons
Discover how Coca-Cola and other leading brands are using mobile coupons to deliver instant rewards.
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Range PreviewWhat’s new in stores for Halloween 2024
Storm clouds are brewing and Halloween is fast approaching. Check out the limited-edition treats tempting shoppers this spooky season
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Comment & OpinionFmcg CEOs can’t afford to fall behind consumer trends
As disposable income takes a hit, consumers are hunting for value for money or real differentiation, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionContrary, messy and nutritious: 2025 food & drink trends
Mintel’s new 2025 food and drink trends explore the paradoxes that influence people’s behaviours toward food, says Alex Beckett, director at Mintel Food & Drink
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Category ReportCakes & biscuits trends 2024: Cake around the clock
As mealtimes give way to ‘snack time’, how are cakes and biscuits capitalising? And how is the trend shaping innovation efforts?
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Category ReportA taste for the exotic: Dairymen ice cream category report 2024
While vanilla is still king, more unusual flavours are gaining traction and helping ice cream to rival restaurant desserts
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Analysis & FeaturesThe UK’s 10 favourite chocolate brands 2024
A global shortage of cocoa, triggered by adverse weather, has pushed up chocolate prices. But which brands are Brits still willing to fork out for?
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Comment & OpinionWhy the summer of sport wasn’t enough to boost grocery
Weather influences not just what we buy and how much – but also where we shop, says Alex Lawrence, senior strategic insight director at Circana
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Category ReportChocolate trends 2024: The rise of the ultra-posh chocolate
Imaginative, fancy NPD is aiming to revive flagging chocolate volumes. Who’s leading the way in lavish flavours and formats?
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Promotional VideosConfectionery unwrapped: the expert scoop on the trends shaping the sector
Perfetti Van Melle explore the secrets to confectionery success in their latest video
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Comment & OpinionCould an 11-year-old understand – or even run – your business?
Children ask hard, fresh and seemingly naïve questions – which can be extremely helpful, says Dan Crossley, executive director of the Food Ethics Council
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Comment & OpinionHumour is back in advertising. Here’s how to use it properly
About 90% of consumers are more likely to remember a funny ad, says David Wigglesworth, executive creative director at Grey London
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Comment & OpinionFlora’s Smoked Garlic line takes flavoured butters into the mainstream
As the third largest player in the butters and spreads category, Flora’s entry into flavoured lines is a milestone
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Range PreviewLimoncello stilton and crab crumpets: Waitrose Christmas range 2024
The upmarket retailer has unveiled its Christmas 2024 range featuring 554 festive lines, including 175 new dishes