The 10 brands challenging booze’s top 100

102 (161)
Moth

Sales: £25.9m 
Growth: +74.5%

Moth is tapping the RTD craze with aplomb. The cocktail brand has added £11.1m on volumes up 63.5%. It’s now within touching distance of the top 100 just five years after launch. Growth has been fuelled by widened distribution to 20,000 grocery outlets, the rollout of multipacks, and inclusion in supermarket dine-in deals across Sainsbury’s, Waitrose and Tesco.

105 (114)
Bollinger

Sales: £25.3m 
Growth: +9.9%

Bollinger has bucked champagne’s downward trend with 8.9% volume growth, outperforming larger rivals Moët & Chandon (67) and Lanson (97), which have again lost sales. Bollinger has doubled down on its premium positioning, highlighted by the launch of its Special Cuvée 007 last October and its takeover of The Ritz London earlier this year.

110 (115)
Taittinger

Sales: £24.3m 
Growth: +6.7%

With the World Cup in full swing, Taittinger is enjoying a high-profile moment as the tournament’s official champagne. A limited-edition World Cup cuvée has helped to drive visibility and engagement, adding fresh momentum to a brand that continues to invest in partnerships across sport and the arts, including a 25-year relationship with Bafta.

113 (158)
Mucho Más

Sales: £23.8m 
Growth: +58.0%

Supplier Félix Solis is clearly on to a winner with Mucho Más, which has continued to grow by sticking to a simple formula: high-quality Spanish wine at accessible prices. Widening distribution, strong consumer awareness and shrewd innovation, such as its 0.0% range, have helped the brand build momentum despite challenging conditions for the wine category.

116 (121)
Diablo

Sales: £23.5m 
Growth: +9.0%

The 6% volume gain for Chilean wine brand Diablo has been driven by launches such as April 2025’s Velvet Merlot, an increased focus on in-store execution, a renewed social media strategy – employing direct marketing and influencers – and expanded distribution. A major campaign is due in the second half of 2026, says brand owner Concha y Toro.

121 (140)
JJ Gin

Sales: £21.2m 
Growth: +22.8%

JJ Gin is beginning to mirror the success of stablemate JJ Vodka, delivering a 23.6% increase in volumes over the past year. The brand has continued to build its presence in grocery, appealing to shoppers looking for accessible, value-led spirits. Growth has been supported by promotional activity – the brand’s average price per litre falling fractionally as a result.

132 (144)
Zubrówka

Sales: £19.0m 
Growth: +10.5%

Best known for its Bison Grass variant, Zubrówka delivered 7.9% volume growth over the past year, with particularly strong momentum in convenience. Growth has been supported by a programme of festival activations and influencer-led marketing, which put the Polish vodka in front of thousands of drinkers at events including Forbidden Forest, Soultown and Labyrinth.

138 (153)
Chapel Down

Sales: £17.9m 
Growth: +15.3%

Chapel Down continues to benefit from strong interest in English sparkling wine, growing volumes 15.9%. The Kent winery reports that brand awareness among shoppers climbed to 49% last year, from 42%, supported by stronger social engagement, media activity and high-profile sponsorships such as its partnership with the Oxford vs Cambridge boat race.

142 (163)
Four Loko

Sales: £17.2m 
Growth: +17.4%

Since launching in the UK in 2021, Four Loko has steadily become one of the biggest disrupters of the RTD market. The premium vodka-based brand is now listed by all major multiples and key convenience retailers. Further distribution gains are expected this year following a steady stream of launches, including February’s 12% abv Remix range.

145 (195)
Fireball

Sales: £17.0m 
Growth: +45.0%

Sazerac’s Fireball has emerged as one of the spirits category’s standout performers, growing volumes 43.1%. The cinnamon-flavoured whisky has continued to broaden its reach across convenience and wholesale. Growth has been boosted by strong performance in smaller formats, particularly its 50ml bottle, which has driven trial.