All Trends articles – Page 4
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Comment & OpinionTrendy categories are fragile. Here’s a Prime example
Mistaking fleeting conformity for long-term commitment is a gamble that can leave once-thriving categories struggling to survive, says Chris Blythe, director of The Brand Nursery
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Comment & OpinionHeinz is taking a gamble with its Dreamz recipe campaign. Or is it?
Don’t be surprised if Heinz goes for a Beanz flavour that is a talking point rather than a crowd pleaser
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NewsLidl’s TikTok Shop launch sells out in 18 minutes
The discounter went live on TikTok Shop with a limited run of 3,000 bundles of high-protein products at about 10am today
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Comment & OpinionCan libido-boosting food & drink appeal to Brits?
With the right branding and transparent approach to information, aphrodisiac drinks can resonate among stressed-out consumers, says Alex Beckett, Mintel senior director of food & drink research
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Comment & OpinionCellular meat won’t take off in our lifetimes
It is laughable to suggest cell-grown meat will make any inroads into global consumption within 25 years, says Anthony Warner, development chef at New Food Innovation and author of The Angry Chef
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NewsLynx tops up Fine Fragrance Collection with five more variants
Latest lines are Peach Infusion, Watermelon Freeze, Cherry Spritz, Cocoa Velvet and Purple Patchouli
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Promotional VideosWhy agility and speed are vital to compete effectively in the modern fmcg arena
United Food Brands CEO Richard Reeves explains how his energetic and entrepreneurial business is using agile tactics to drive performance across some core fmcg categories.
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Promotional FeaturesWhich digital tools are helping retailers and brands thrive in a time-poor world?
Interaction between brands and retailers can be increasingly challenging as geographical and financial constraints come to bear. Discover how digital tools are proving a vital way for them to streamline efficiencies and remain connected.
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NewsTesco survey shows surge in gut health diets and less alcohol
Key health and wellness trends for 2025 include a focus on gut health, shifts in alcohol consumption, the growth of plant-forward diets and the prioritisation of protein
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Comment & OpinionThe three macro trends that will define 2025
The trends shaping this year – health, trust, and sustainability – are not just opportunities but necessities, says Louis Bedwell, business unit lead at Future Food Movement
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NewsOver a third of UK drinkers now consuming low & no-alcohol products
Younger adults were still the biggest consumers of low & no products
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Comment & OpinionGen Z is driving a resurgence of traditional festive food
Thanks to the rising influence of Gen Z, classic festive foods are making a spirited comeback, says Bill Mathieson, MD at Long Clawson Dairy
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Promotional FeaturesWhy CPG suppliers need to think differently about which brands matter most to customers
Getting an in-depth understanding of what consumers want from a CPG brand in the retail environment is crucial to gaining and retaining loyalty – and it’s not always easy for suppliers to judge. Now, a new retail study, launching in early 2025, will look at the factors shaping CPG success.
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Comment & OpinionChaos cakes and ‘newstalgia’: Pinterest’s 2025 food & drink trends
We predict next year will be all about experimentation, playfulness and expression, says Beth Horn, MD at Pinterest UK
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Comment & OpinionBrewDog betting big on lager? It’s jarring, but it makes sense
BrewDog wants to become a top four brewer, and knows only lager will get it there
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Comment & OpinionSticking-plaster tactics won’t solve systemic food issues
Instead of trying to treat the symptoms, we should be asking why problems of injustice and ill health are happening to begin with, says Dan Crossley, executive director at the Food Ethics Council
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Category ReportBack with a bang: food to go trends 2024
Food to go has exploded in the past year, with annual unit sales at last overcoming the slump caused by Covid. Who’s cashing in?
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Comment & OpinionValue isn’t all about price. Know your brand’s DNA
Price is just one facet of value – and it may not even be the most important for long-term growth, says Rachel White, MD UK&I at NIQ
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Promotional VideosHow to elevate brand presence in the trending biscuit category
The biscuit market is evolving, as consumers crave new flavours and indulge in biscuits across new occasions. In this video, McVitie’s discusses the strategies helping the brand stand out from the crowd.
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Comment & OpinionMove over Aperol: can Mionetto’s new aperitif own spritz?
With sparkling wine drinkers increasingly comfortable heading to own label, the ability to offer a branded spritz experience might be the livener Mionetto needs