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What’s in a name? Why Westons ditched perry tag to win over younger cider drinkers
By James Beeson2025-10-27T16:00:00
The Herefordshire cidermaker says nobody knows what the term ‘perry’ means. But should it not be its job to educate them?
The year is 2058. An Abba Voyage-style hologram of Chris Tarrant leans across to ask a near-retirement-age Gen Z contestant the all-important £10m question (skyrocketing inflation in the late 2020s forced up the prize pot).
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