Premium veggie brand Juicy Marbles has launched its Umami Burger (rsp: £4.95/200g) into 225 Tesco stores throughout the UK.
Made with koji, barley, quinoa, flax, miso, and seitan, the burger has been described as the “ultimate veggie patty”.
It contains 22g of protein and only 5g of fat, as well as 179 calories per 100g.
Juicy Marbles said the SKU “hit the sweet spot” between classic veggie burgers and hyper-realistic cuts without sacrificing texture or versatility.
Read more: Juicy Marbles launches plant-based Pork-ish protein
“Even we don’t always want something super meaty. Sometimes, I want something more veg-forward,” said Juicy Marbles co-founder Luka Sinček. “The problem comes when classic options like tofu, tempeh, and bean burgers require a lot of prep to taste good or miss the mark on texture.
“What’s great about Umami Burger is it delivers a satisfying bite, lends itself to a huge variety of dishes with basically no prep, and sports a nutrient profile you can feel good about eating every day.”
The introduction of the Umami Burger also builds on the brand’s previous success in UK retail including its Thick-Cut Filet, which sold out 86% of initial stock at Waitrose within just four days of launch.
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