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Lessons from Labubu: how to keep Gen Z engaged and excited
By Jolene Ng2025-11-27T08:16:00
The Chinese toy maker Pop Mart has tailored Labubus to engage Gen Z and millennials to massive success, offering valuable insights on how to keep this young cohort excited and loyal, says Jolene Ng, associate principal at Mintel Food & Drink
What does the meteoric rise of Labubus – the ‘ugly-cute’ collectible dolls championed by celebrities like Rihanna – reveal about shifting consumer appetites?
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