Diverse diets and nostalgia: Mintel’s 2026 trend predictions

Waitrose 30 plants a week

Next year will see a rise in demand for diverse, fibre-forward diets, nostalgic recipes and purpose-led sensory experiences, says Alex Beckett, senior director of food & drink research at Mintel

As Dubai chocolate fills up supermarket bargain bins, our new 2026 Mintel food and drink predictions take a long-term view of a rapidly changing industry. And, as far as consumers are concerned, we foresee some profound changes in expectations.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW