By Alex Beckett2025-10-30T20:44:00
 
      Next year will see a rise in demand for diverse, fibre-forward diets, nostalgic recipes and purpose-led sensory experiences, says Alex Beckett, senior director of food & drink research at Mintel
As Dubai chocolate fills up supermarket bargain bins, our new 2026 Mintel food and drink predictions take a long-term view of a rapidly changing industry. And, as far as consumers are concerned, we foresee some profound changes in expectations.
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