VYPR
Vypr is the UK’s leading product intelligence platform, delivering fast and robust consumer insights to help you create better products faster.
Contact info
- Website:
- https://vyprclients.com/
WhitepapersEmerging trends in UK food and drink 2026
Health, value and innovation are reshaping the food and drink landscape. Vypr’s latest report explores how evolving shopper priorities - from clean labels to portion-aware snacking - are redefining what it means to eat well in 2025.
WhitepapersGenerational wealth: targeting over-55s
Despite holding the majority of the UK’s wealth and driving FMCG spend, over-55s are still overlooked by many brands. Vypr’s new report reveals how data-led design, messaging, and innovation can unlock deeper loyalty with this powerful and under-served audience.
WhitepapersConsumer horizon: insights shaping the industry
Download this whitepaper to discover the key trends shaping grocery retail, product innovation, and consumer behaviour for 2024 and 2025
WhitepapersWhat is the future of plant-based food?
With the ongoing consumer focus on personal and planetary health, greater technology and advancements to it are set to drive the future of food. Read this report to find out how to take advantage of potential opportunities in the plant-based sector.
WhitepapersWhat impact is the cost of living crisis having on Christmas?
In its latest report, Vypr uncovers how the current economic climate is affecting consumer behaviour this Christmas, and what opportunities it presents for next year.
Promotional FeaturesWhy innovation intelligence is key to successful product development
Most product development in consumer goods is being done blind, leading to waste and high product failure. It’s time to change, and innovation intelligence is the answer.