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WhitepapersKnow your customer: how brands can use sales data to maximise their profits in convenience
Convenience has enticed fmcg manufacturers in recent years, with shoppers turning to the sector for its proximity and safety during the pandemic. Although this has led to burgeoning basket spend, detailed consumer data for the channel has proven elusive.
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Whitepapers
The Grocer Guide To Hot Drinks & Cold Brew
The events of 2020, particularly the Covid-19 pandemic, has resulted in brands adapting to this new climate of uncertainty in the hot drinks and cold brew sector.
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Whitepapers
YouGov Consumer Profile Peek: People who’ve bought alcohol to watch sports at home
YouGov is a global provider of analysis and data generated by consumers in over 55 markets. Using Profiles, our audience profiling platform – which gives you access to hundreds of thousands of variables on consumer behaviour from 350,000 UK consumers – we’ve delved into the profile of people who’ve recently drunk alcohol from shops to watch sports at home.
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Whitepapers
Pandemic power rankings: which products have out-performed their category?
The pandemic has rapidly altered consumer behaviour: demand has shifted from basic survival necessities to stocking up on creature comforts, with brands needing to adjust their offerings to meet these changing needs.
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Whitepapers
Grocery’s ultimate guide to growth
Covid-19 brought forward new purchase habits and behaviours. Post-pandemic, many shoppers will likely continue opting for the convenience of buying groceries online. To adapt quickly and grow sustainably, grocers need to be available to their shoppers anywhere, anytime and on any device.
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Whitepapers
What has been the real impact of Covid-19 on grocery retail?
The survey of leading retailers in the UK and France delves deep behind the headlines to offer fresh statistics, essential insight and real-life examples from people working across the sector
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Whitepapers
The Grocer Guide To Logistics
Food and drink industry logistics suppliers have already had to adapt their focus to meet the needs of a difficult market this year - and now, Brexit looms.
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Whitepapers
The implications of going out of stock are much bigger than you think
We found it takes an average of 9-10 days to recover search placement when a product is out of stock for 2+ days on both Amazon and Tesco.com
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Whitepapers
Have fun, be authentic, do good: how fmcg brands can build genuine connections with young people
Young shoppers are rewriting the rules of engagement for fmcg brands. A new Grocer Vision report explores the values and behaviours driving today’s young adults – and how brands can build meaningful connections with them.
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Whitepapers
The Grocer Guide To Soft Drinks
Covid-19 has shaken up the soft drinks market this year with both key challenges and opportunities emerging. The sector has also seen a flurry of new trends emerging over the past year with key consumer demands including the rise of health, good deals, mixability. These will need to be addressed in the next 12 months. This supplement will give you meaningful insights and industry comment along with an overview of the trends that consumers are buying into.
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Whitepapers
The Grocer Guide To Frozen
Consumers are increasingly discovering that the frozen food aisle has become more diverse and attractive in recent years, shedding its staid image and providing a broad variety of options that is taking the challenge back to chilled. Innovation and a change in consumer attitudes are contributors to the growth of the frozen category. This supplement will give you meaningful insights and industry comment along with an overview of the trends that consumers are buying into.
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Whitepapers
Trends that are driving growth in the biscuit category
With a household penetration of almost 100% ( Kantar WorldPanel, August 9th 2020) biscuits are a staple for the majority of shoppers. What’s more, despite changing shopping habits, this year has seen continued growth within the biscuits category.
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Whitepapers
The Grocer Guide To Snacking & Food On The Go
With snacking becoming more mainstream, consumers’ key purchasing motivations are increasingly varied and the category remains vibrant and challenging. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
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Whitepapers
How brands are driving sales by putting products into the hands of half a million Gen Zs
Gen Z are the most impactful shopping demographic as they pioneer the way for new trends which the rest of us will follow.
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Whitepapers
The Grocer Guide To Household, Hygiene, & Personal Care
Covid-19 is having a dramatic impact on this sector. As we all spend more time indoors, people are carrying out deeper cleans and keeping up on our appearances for those adventures beyond our homes as the economy opens again. The virus has made everyone more aware of the importance of hygiene and the need for effective sanitising products. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
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Whitepapers
What is driving the growth of UK coffee sales?
The UK is a nation of coffee lovers. Whether it’s soluble, capsules or roast and ground, coffee is often the first drink of the day for millions of Brits every morning. Now, approximately 30 billion cups of coffee are consumed in the UK each year, 70% of which was bought at retail and consumed at home. And with in-home worth £1.6bn, growing +9.8% YTD and bought by 87% of UK households, coffee still has great potential to stimulate retail sales.
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Whitepapers
Five reasons why wholesale online needs your attention
When thinking about reaching your potential in the wholesale channel, how much consideration are you giving to B2B eCommerce?
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Whitepapers
The Grocer Guide To Petcare
Up until recently, petfoods value increase was driven by treats and shoppers purchasing at higher average prices. These days, our pets can easily enjoy the same kind of fashionable grocery products as their owners meaning that products that aid sleep and digestion, are plant based or free from, sit comfortably alongside both traditional and value brands in-store. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
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Whitepapers
Squaring the circle: how food and drink manufacturers can unlock the value of the circular economy after Covid-19
The pandemic has created a compelling new business case for the circular economy. A new Grocer Vision report explores what this means for food and drink – and how manufacturers can build circularity principles into their post-Covid recovery.
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Whitepapers
How have 80% of students drastically changed their spending habits due to COVID-19
Customer profiles and purchasing habits are changing, traditional marketing channels are disappearing, and marketing budgets are being urgently redirected.
