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WhitepapersYoung consumers identified as key to surviving the HFSS tsunami
Learn how young consumers are the key to unlocking success in a post-HFSS world.
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Whitepapers
Masterclass: why shoppers are falling back in love with tomatoes
Despite now commanding £211m in sales value in the UK, the ambient tomato category has suffered in the past from a lack of game-changing innovation and investment. However, Italian brand Mutti shows how the category’s resurgence since 2021, sparked by a shift in consumer behaviours, is seeing the market reinvigorated and causing UK consumers to fall in love with tomatoes once more.
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Whitepapers
2022 Consumer Trends in Sustainability in partnership with Kraft Heinz
Learn how consumers want brands to act more sustainably. Three-quarters of consumers expect brands to do more about sustainability.
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Whitepapers
Why local could be the future of grocery
Having kept us fed and safe so brilliantly during the pandemic, our supermarkets and their teams are again battling a fresh wave of challenges from the current supply chain and cost of living crises. So how can the Power of Local help?
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Whitepapers
Succeeding on Amazon is essential for health and beauty brands
In the UK, Edge by Ascential expects Amazon to overtake Boots parent firm Walgreens Boots Alliance to become the top health and beauty retailer by gross merchandise value (GMV) sales by 2026.
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Whitepapers
3 Steps to Owning Your Digital Strategy and Customer Relationships
Third-party delivery partners were a must for grocers during the pandemic. Such relationships allowed retailers to stay afloat, offer an in-demand service to customers, and hold onto valued clients in volatile times.
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Whitepapers
Are online shopping opportunities set to dominate grocery post-pandemic?
2021 saw up to 80% of customers in the UK ordering their groceries online and the UK grocery industry is changing like never before.
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Whitepapers
The Marketer’s Guide to TikTok. How CPG brands can reach a hyper-engaged audience
Product discovery has changed forever, and this is most evident in the CPG industry, where there’s increased fragmentation and reduced loyalty.
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Whitepapers
Sustainable CPG: The Complete Guide To Making Your Business Regenerative
The world is changing. Legislation is changing. Consumers are changing. Businesses must lead the way and a circular economy must be formed. Businesses must be regenerative.
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Whitepapers
Technology transformation for food manufacturers: Where to start
With the world seemingly at a crossroads, the megatrends that were once 25 years away have been brought to the fore in a matter of months. The rate at which businesses must now adopt technology is only increasing. This scene presents itself amid continued reports of supply chain challenges, labour shortages and heightened costs. Download the report below to gain insights into understanding the need for technology transformation.
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Whitepapers
Recruitment, retention and resilience: How can grocery build a workforce fit for the future?
From Brexit to burnout, to ageing workers and the rise of digital commerce, grocery faces a perfect storm of pressures when it comes to recruitment, retention and building in relevant skills across its workforce.
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Whitepapers
Hit Refresh. The return of the shopping experience post-pandemic
The Covid-19 pandemic has changed the shopping experience profoundly, forcing grocery retailers to place a new focus on hygiene, adapt their stores, and invest heavily online. The response has been radical and effective, with rewards to match.
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Whitepapers
Masterclass: ways to grow your biscuit range successfully
The biscuit category is purchased by nearly every household in the UK, with 1.5 billion purchase occasions every year. In a new Masterclass series, Mondelez International identifies the key trends driving the market and suggests ways retailers can grow their biscuit sales, based on insight, innovation and investment.
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Whitepapers
The new rules of shopper attention: what it takes for grocery brands to be seen, heard and remembered in 2022
In the face of media fragmentation, Covid and HFSS restrictions, fmcg brands have rarely had to work harder to get shoppers’ attention. A new Grocer Vision report explores how brands can stay visible, cut through the noise and get their message across.
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Whitepapers
How self-service can help scale e-grocery click and collect
The current driver shortage in the UK could trigger a trend to push up the costs of all forms of deliveries, including for e-groceries.
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Whitepapers
Delivering promotional excellence in grocery and convenience retail
Promotions can be a double-edged sword. Done well, they can be among your most powerful revenue drivers. But poorly executed and they seriously impact the customer experience -jeopardising sales and revenue targets.
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Whitepapers
Volume vs Efficiency: How data science is evolving sampling, fast!
In 2021 the Triyit community answered millions of questions every month - giving honest, detailed feedback about their product sampling experiences, whilst sharing unique insights into their shopping habits, lifestyle and personal influences.
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Whitepapers
Which grocery brands are winning on Amazon UK and Tesco.com?
The formula for growing eCommerce sales is simple: get more eyeballs on your product pages, then get more of those eyeballs to convert.
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Whitepapers
Dealing with the new squeezed middle
The squeeze on both consumers and the food and beverage supply chain is very real, so how can businesses identify areas to make savings, beyond the more obvious?
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Whitepapers
The 2022 TikTok Playbook for Challenger Food and Drink Brands
TikTok is the biggest means and opportunity for brands to engage Gen Z right now.
