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YouTube celebrities are disrupting the global FMCG industry, outperforming even the biggest of media budgets – without ever spending a penny on paid advertising.

Two things have become inherently obvious to every industry expert under the age of 40:

1. TikTok is NOT “just a trend”;

2. The power of brand has never been more important.

From start-ups to market leaders, those that choose not to react, not to adapt, and not to prioritise brand loyalty, will be left behind – paving the way for the brands of the future to take centre stage.

In this report you will uncover:

  • Why brand loyalty matters more than ever before
  • How to protect your brand against new-age challengers
  • The easiest way to build brand loyalty without increasing your budget.

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