
YouTube celebrities are disrupting the global FMCG industry, outperforming even the biggest of media budgets – without ever spending a penny on paid advertising.
Two things have become inherently obvious to every industry expert under the age of 40:
1. TikTok is NOT “just a trend”;
2. The power of brand has never been more important.
From start-ups to market leaders, those that choose not to react, not to adapt, and not to prioritise brand loyalty, will be left behind – paving the way for the brands of the future to take centre stage.
In this report you will uncover:
- Why brand loyalty matters more than ever before
- How to protect your brand against new-age challengers
- The easiest way to build brand loyalty without increasing your budget.










