New research from packaging consultancy Aura has uncovered significant gaps between UK grocery retailers’ public sustainability commitments and in-store packaging reality, highlighting urgent action needed as EPR and RAM regulations intensify pressure on the sector.

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Packaging sustainability isn’t just a talking point - it’s a strategic priority. But how are major UK grocery retailers doing? Aura, a leading global packaging consultancy, has uncovered surprising insights through proprietary research, comparing findings in-store against publicly pledged sustainability commitments.

The findings? Significant gaps, alarming inconsistencies, and standout best practices that reveal where the sector is winning - and where it’s falling short.

The research comes at a time when the packaging landscape is increasingly more demanding, driven by shifting consumer expectations, growing environmental pressures, and regulatory mechanisms such as Extended Producer Responsibility (EPR) and the Recyclability Assessment Methodology (RAM).

To help influence and inform the sector, the Aura research findings are revealed in the new e book, UK Grocery Retail Packaging: The time to act is now. It provides a clear view of how UK grocery retailers stack up against each other - and their sustainability commitments – while highlighting where urgent action is needed, so you can:

• Embed packaging sustainability from the outset

• Align packaging with legislation to mitigate fees and reduce total cost of goods

• Improve packaging design through practical examples and retail case studies

• Achieve packaging goals while meeting environmental, consumer and commercial needs

Complete the form to download the e-book now.

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