Is your grocery basket strategy future-proof?

The UK grocery landscape has fundamentally shifted. Value isn’t just a priority – it’s the primary lens through which every purchase decision is now made. Shoppers are calculating trade-offs at the shelf, weighing emotional brand loyalty against the need to make every pound count.

Is your market strategy designed to address this new reality?

Savi’s 2026 shopper report provides the data you need to address such issues. Based on research with 2,000 UK and 6,000 European shoppers, this report provides a strategic roadmap for brands navigating a landscape where digital convenience and physical stores have finally converged.

The critical 2026 data points: 

• The in-store surge: 59% of UK shoppers now prefer the physical aisle - nearly double the levels seen in 2022.
• The loyalty shield: 33% of consumers use rewards as a “shield” to stay loyal to the premium brands they love.
• The trial point: Discover why a 38% discount is now the baseline for persuading a shopper to try something new.
• The mobile mandate: 72% of shoppers now redeem rewards in-store via mobile, making a frictionless experience vital.
• The retention risk: 54% of shoppers would switch supermarkets entirely if a digital reward is not accepted at the till.

As the “value exchange” between brand and consumer hardens, success belongs to those who deliver instant, frictionless rewards exactly where the shopper needs them.

Download the report to benchmark your 2026 strategy.

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