All Shopper trends articles
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NewsMagnum’s ice cream croissant hack goes viral
Created by the ice cream brand in 2023, the viral Magnum croissant trend surged in popularity during July and August
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Comment & OpinionThe plant-based aisle was answering the wrong question
Supermarkets should stop separating protein by dietary identity and start merchandising it around how people actually cook, argues Elin Roberts, co-founder & CEO at Better Nature
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InterviewsRachel Eyre on building ‘a better version’ of Asda
Asda’s chief customer and digital officer is determined to bring back ‘Asdaness’ – boosting standards in stores and online while retaining its focus on price
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NewsConsumer confidence hits two-year high, says GfK
Rising optimism throughout the summer has seen consumer sentiment soar past the low of –25 registered in April
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NewsRetail sales dip in July after two-month summer boost
Retail sales volumes dipped 0.5% in July 2026 after two consecutive months of increases in May and June when retailers brought promotions forward for early heatwaves and the World Cup
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Analysis & FeaturesBrand collaborations: what does a good tie-up look like?
With collabs ever more frequent, brands hoping to replicate recent successes must beware the pitfalls
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NewsDrink Tank conference to explore trends shaping the drinks industry landscape
Drink Tank will bring together buyers, operators, retailers, wholesalers and suppliers from across the UK’s drinks industry
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Comment & OpinionDo you have a strategy or just a shopping list?
Agreeing on the core problem to solve will take your strategy further than a long list of goals, says François Bazini, former CMO at Suntory Beverage & Food Europe
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NewsBurnham ‘boost’ leaves consumer confidence at highest levels since February
A return to cooler ‘shopping-friendly’ temperatures over the next few weeks will see families return to the high street, according to the latest BRC-Opinium data
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NewsIceland offering £1 meal deals in major summer holidays promotion
The meal deal bundles include products like frozen pizza, Kellogg’s cereal and cooked ham slices, offering shoppers as much as £7 off the usual price
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Category ReportHow oral care brands are the new dentists
Oral care is increasingly filling the gap left by the NHS dental access crisis
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Analysis & FeaturesInside Centra’s biggest-ever Northern Ireland store
Centra The Barbican’s 7,900 sq ft store prioritises the customer journey and features a wide range of meals including Musgrave NI’s first bespoke sub-brand dedicated to a specific store
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Category ReportWhy branded pizzas are flying in grocery
What’s the outlook for the big names in takeaway pizza? And how are grocery brands strengthening their foothold?
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NewsMargaritas drive 200% off-trade sales surge for tequila cocktails
Tequila cocktails now account for over 11% of all value sales across the premix category in grocery
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Comment & OpinionRetailers are sleepwalking into the ‘Club Ozempic’ era
As 8.25 million Britons take or consider GLP-1 medications, retailers from Boots to Ocado are racing to work out what ‘Club Ozempic’ shoppers actually want, says Amy Stobie, co-founder and commercial director at AgencyUK
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Comment & OpinionThe value lever your competitors can’t copy
Culturally relevant brands are valued nearly three times higher than those that aren’t and grocery has barely started competing on it, says Jed Hallam, founder of CultureLab
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Category ReportWhy supplements brands are going gangbusters
What are the hot areas of growth in supplements? What is driving this shift in mindset? And what does it mean for OTC medicines and the wider healthcare arena?
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NewsFood the winner as heatwave thaws July retail sales
Food was the winner according to BRC’s July retail sales data, as shoppers cut back on their trips to the store amid continued record temperatures
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Guide ToThe Grocer Guide To Christmas
With the cost of eating out still high, shoppers are bringing the celebration home and reshaping the festive calendar. From grazing boards to a golden quarter that now begins in late summer, suppliers tell The Grocer how affordable indulgence, provenance and a sense of theatre will define Christmas 2026.
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NewsAsda launches £4 hot meal deal in latest food-to-go expansion
The 30-strong rotisserie offer had been designed to provide customers with a ‘convenient and affordable alternative when on the move’, Asda said