All Shopper trends articles
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Analysis & FeaturesThe true impact of weight-loss drugs: six key takeaways
Weight-loss drugs have upended the way users eat and drink. With usage on the rise, what are the opportunities – and side effects – for the industry?
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NewsAsda ‘nudge’ trials boost healthier food sales by nearly 25%
Asda has published the much-awaited results of its two-year partnership with the innovation body Nesta. It tested whether the positioning of products, how they were merchandised and how they were promoted could boost the sales of healthier lines
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NewsLidl Plus app users unfazed by loyalty scheme overhaul
Users of Lidl’s Plus app have been undeterred by the discounter’s switch to a points-based loyalty programme, with daily active users up 20% year on year in May
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Promotional FeaturesWhy fmcg’s bravest brands are spending more, not less
Choice has never been greater, and budgets have never been tighter. Companies investing in their brand are leading an fmcg marketing reset.
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Comment & OpinionThe drinks industry is solving the wrong problem
When it comes to low & no alcohol, the category may be booming but innovation is sadly lacking, says Chris Friend, managing partner Amsterdam at Superson
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NewsAsda Rewards to offer free gig tickets as loyalty overhaul continues
Improving Asda’s loyalty scheme is a key part of Allan Leighton’s Formula for Growth turnaround strategy
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NewsFather’s Day spending to hit £1.3bn despite World Cup clash
Retail and shopper marketing agency Savvy predicted growth of 3%, marking the slowest growth rate of any major calendar event so far this year
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Comment & OpinionStop treating the World Cup like just another promotional moment
The World Cup is the biggest retail occasion of the year – so why are so many brands still thinking tactically, asks Patrick Finlay, MD at The Category Management Company
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Category ReportWhy energy brands are innovating with extra benefits
Which functional benefits appeal most? And how is the wider market responding to demand for energy with added benefits?
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Comment & OpinionRetail knows how to market visible trends. GLP-1s are different
GLP-1 users are changing how Britain shops – and the signals are hiding in plain sight, says Vicki Baker, head of retail trade and hospitality at Cirkle
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NewsFood sales surge in May as heatwave drives shoppers online
Barbecue goods were in high demand as the UK enjoyed the hottest day of the year ahead of the May bank holiday weekend.
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Analysis & FeaturesWhy food subscriptions are back on the menu
DTC food & drink boomed in lockdown, then came crashing down. Now subscriptions are back, with brands shifting strategy to offer their customers community, exclusive products and special treats
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Promotional FeaturesAI in grocery 2026: five trends driving real margin
The retailers accelerating in 2026 aren’t those with the biggest AI budgets, but those integrating the technology as a unified operating system across their business. Five trends are crystallising the divide between leaders and laggards.
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Comment & OpinionIf an LLM won’t recommend you in a heatwave, do you still exist?
As AI replaces traditional search, fmcg brands face a battle for digital visibility, says Ella Kersey, growth director at Brandwidth
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Comment & OpinionThe World Cup’s late kick-offs are changing how Britain shops
Later kick-off times are set to reshape how UK consumers shop around the World Cup – and retailers need to adapt, says Katrina Bishop, head of thought leadership western Europe & UK at NIQ
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NewsRapid grocer Gopuff launches in-app AI with Elon Musk’s SpaceXAI
‘Today, we believe the greatest friction left in commerce is not delivery or instantaneous access to the essentials customers need. It’s the moment before: the thinking, the deciding, the remembering’
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Category ReportParents trade ambient pouches for chilled meals
BBC Panorama’s 2025 investigation into babyfood appears to have been detrimental to the sector
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Category ReportWhy supermarkets are getting behind organic food & drink
Some 67% of shoppers are choosing to buy organic products despite them carrying an 11% premium over conventional goods. What’s behind its success?
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Category ReportShoppers choose organic for eco and health benefits
The organic boom isn’t only good news for organic farmers and the retailers they supply
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Category ReportPrices between organic and non-organic narrow
Organic goods cost an average of 11% more than non-organic ones