All Shopper trends articles
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Comment & OpinionWhat Prime and Pepsi AM tell us about the power of momentum
In a year when tens of thousands of new products launched but most failed to gain traction, the brands that grow are the ones that move. Kimberley Upton, head of effectiveness at Zeal, on why momentum will decide who wins in fmcg
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News‘Angel hair’ chocolate recalled over undeclared allergens
Distributor Dimark Limited has urged shoppers not to consume the product
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NewsFruit and mint flavours dominate vape sales
Fruit flavours have accounted for 30.4% of vape sales since June’s disposable vape ban, followed by fruit and mint fusion and mint flavours
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NewsWaitrose reports rise in bakery sales propelled by younger shoppers
Waitrose said it had attracted new customers to the category, including younger shoppers ‘looking for trend-led innovation in flavour and premium ingredients’
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WhitepapersDiscover the secrets to successful innovation
What can you learn from the world’s most innovative brands? Get the lowdown on how bolder thinking and smarter execution can take your business to the next level – including real-world insights you can action today.
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Events & AwardsIf supplements extend healthspan, what’s holding consumers back?
Data indicates a clear gap between interest in extending healthspan and uptake of supplements targeting this area
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Category ReportA wider world of cuisine: trends in world cuisine 2025
Brits have had enough chow mein and nachos. They prefer truly authentic regional dishes from the likes of Mexico, India, Korea
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Feature SynopsisFocus On Ready Meals: 10 January
Ready meal ranges are getting bigger, better and a whole lot pricier
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Analysis & FeaturesWhy is African food still awaiting its moment to shine?
African culture is making a big impact in the UK, so why isn’t African food? Brands predict we could be at the start of a curve that sees the likes of jollof rice, moi moi and akara make inroads on to British plates
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Promotional FeaturesWhy Gen Z is opting for naturally functional foods
Gen Z is redefining the way we eat – embracing naturally functional foods that deliver on health, taste and sustainability. Driven by wellness trends, clean labels and social media influence, this generation is turning away from ultra-processed options and reshaping the future of the food industry.
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Promotional FeaturesWhat can Disney teach retailers about loyalty
With 80% of shoppers visiting multiple supermarkets each month, discount-based rewards are failing. The solution is creating emotional connections that turn routine shopping trips into memorable family moments
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NewsAldi trolls Tesco and M&S with real cake sandwich
The NPD will be stocked in Aldi’s bakery aisles for a limited time
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NewsFix’s ‘original’ Dubai chocolate hits UK through Harrods tie-up
The viral trend is thought to have been inspired by Fix’s Can’t Get Knafeh of It bar
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NewsCarnation jumps on pistachio boom with new Drizzle dessert sauce
The ‘premium dessert sauce’ combines condensed milk with pistachio flavour
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Category ReportPasta changes shape: trends in pasta & sauce 2025
Shoppers are looking beyond spaghetti and fusilli to new varieties of pasta, as well as new sauces inspired by world cuisines
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Category ReportSomething to smile about: trends in oral care 2025
Oral care’s value sales are rocketing as stylish and sustainable challengers put pressure on the biggest players to up their game
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Comment & OpinionGoodbye Dubai? Why the pistachio chocolate trend is here to stay
The proliferation of Dubai-style innovation chocolate has served as a platform to introduce pistachio as a core flavour in confectionery
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Category ReportHow functional can dairy get?
Today’s shoppers want enhanced benefits from their food and drink – and suppliers say dairy is perfectly positioned to take advantage
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Category ReportThe trolley problem: petcare category report 2025
Supermarkets and pet shops are losing sales as a new generation of pet parents turns to online and bargain stores. How can the mults fight back?
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NewsLindt Dubai-style chocolate bars reduced to clear in Tesco
Lindt recently expanded the range with white and dark chocolate variants