All Shopper trends articles
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Comment & OpinionHow social media is helping pickle juice mania go mainstream
Pickle products are in high demand, with the first pickle juice drink set to hit UK supermarket shelves next month
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Category ReportLost lunches: how retailers are luring back lapsed shoppers
While many people are eating lunch out more, growing numbers are skipping it. How can retailers win back lapsed shoppers?
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NewsPickle juice trend hits retail as The Pickle House lands Waitrose listing
Demand for pickle juice is being driven by social media, celebrities and athletes
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NewsWaitrose tells suppliers it plans to ‘optimise’ its range
Suppliers have been told that around 25% of Waitrose’s range accounts for just 3% of its sales
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Guide ToThe Grocer Guide To Franchise & Fascia
Faced with multiple challenges, convenience retail groups are placing their faith in detailed data insights to inform how they remain competitive and profitable.
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Analysis & FeaturesBritain’s Biggest Alcohol Brands 2026: reasons to be cheerful
Challenges abound for Britain’s booze brands, but green shoots are appearing – from Gen Z’s increasing take-up to the runaway success of fruit beers and ready-to-drink cans
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Analysis & FeaturesHow will brands reach kids after the social media ban?
Soon the route to under-16s via social media will be closed. Food & drink brands will need to adapt – and return to the real world
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Comment & Opinion‘Non-alcoholic’ is the wrong way to sell one of drink’s biggest growth categories
Non-alcoholic sells the category short – it’s time to retire the term, says Steve Pearce, managing director at Love
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Category ReportShoppers embrace new formats and flavours in cheese
An explosion of flavour and format innovations can currently be found not in the confectionery aisle but in the cheese fixture
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WhitepapersThe future of retail isn’t online or offline. It’s both
The online versus in-store debate is over. UK consumers now move seamlessly between channels, with 80% discovering products online and 83% in-store, while one in five already use AI tools for product recommendations.
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Promotional FeaturesHow e-commerce can turbocharge fmcg brand growth in a tough market
Why embracing online can help grocery brands complement not cannibalise their physical grocery sales.
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NewsQuaker adds Overnight Oats with chia seeds to lure young shoppers
Quaker’s overnight oats range has launched in Blueberry and Mocha Choc Chip flavours
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Comment & OpinionThe World Cup won’t make American brands feel local
The 2026 World Cup will tempt US brands to go global – but visibility and adoption are not the same thing, says François Bazini, former CMO at Suntory Beverage & Food Europe
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News‘Instagrammable’ sushi sales booming in UK, Seafish research reveals
According to the organisation’s Sushi in Multiple Retail 2026 report, sushi sales surged 13.6% in value and 2.9% in volume in the year to May, with sales worth £228m and 11,280 tonnes shifted
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Promotional FeaturesRethinking influencer and social strategy under LHF restrictions
The HFSS online advertising ban and potential NPM updates are forcing food and drink brands to pivot from product-centric influencer content to values-led storytelling, with recent ASA rulings highlighting the urgent need for compliance.
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NewsC-stores and supermarkets top list for witnessed theft as crime becomes ‘normalised’
Seven in 10 shoppers now view theft as “normalised”, while 12% say they feel ‘indifferent’ when witnessing crime in bricks & mortar stores, according to new research
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Analysis & FeaturesHow M&S ‘Only’ ingredients range blazed a trail for non-UPF brands
M&S’s limited ingredients range has attracted some criticism – but it’s been a hit with shoppers. Brands and own-label suppliers alike have taken note
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Comment & OpinionThe protein boom isn’t over – it’s evolving
Protein is still important but consumers are waking up to the risks of products that focus too narrowly on one nutrient, says Dr Ando Ahnan-Winarno, co-founder and COO at Better Nature
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Comment & OpinionUltra-processed food: history and controversy
Foods classed as UPFs are a long-standing part of modern life, making up around 60% of many people’s diets sayys Professor Sarah Berry, professor of nutritional sciences at King’s College London
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Comment & OpinionIn wellness, the proof is in the second purchase
Trial may be easy to win but loyalty is not. As functional food and drinks goes mainstream, retention not acquisition is where the opportunity lies, says Claire Tassin, principal strategist at Mintel Wellness Research