All Shopper trends articles
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Category ReportHow shoppers are saving time with home baking hacks
Baking is becoming ‘more about creativity and personalisation than skill’. What does this mean for the £1.1bn home baking category?
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Promotional FeaturesUnderstanding the new shopper journey
Shoppers now hit almost 11 touchpoints before checkout. Here’s how grocers can turn that fragmentation into an advantage.
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Comment & OpinionWant to be customer-driven? Stop relying on data alone
Data can mislead as easily as it informs, real insight comes from watching and listening to consumers as people, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHealth, cacao and high-end vits – what the wellness crowd really want
Fearne Cotton’s Happy Place wellness festival offered a glimpse into what the wellness crowd want: health, indulgence and sustainable products with ‘clean’ ingredient lists
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NewsWorld Cup ‘top-up shops’ boost retail sales despite heatwave
Top-up shops and online boosted retail spending during June, according to the latest BRC-KPMG retail sales monitor
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Comment & OpinionInstagram hype won't save a product that tastes bad
Food has become a status symbol, but hype without substance won’t earn a second purchase, says Anastasia Katie Terzeon, managing partner at St Luke’s
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Feature SynopsisFocus On Hot Drinks & Cold Brew: 29 August
Historically, java junkies looked down their noses at instant coffee drinkers – but the sector is getting a glow-up
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NewsAsda gives loyalty shoppers fuel discounts in latest Rewards enhancement
This is the latest in a new ‘summer programme’ of loyalty enhancements rolled out by Asda as it looks to make its much-maligned Rewards loyalty programme more competitive
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Guide ToThe Grocer Guide To Household, Hygiene & Personal Care
Cleanliness in the home and personal care have become increasingly linked to overall wellbeing, with shoppers seeking out products that offer pleasant fragrance, natural ingredients and sustainable packaging, alongside the key attribute of performance.
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Promotional FeaturesHow an fmcg giant gained 40% growth through e-commerce
What happens when a well-established fmcg company harnesses cutting-edge e-commerce? Find out how the right strategy, including practical tools and targeted promos, can spark double-digit growth.
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NewsM&S tops food retail customer satisfaction index
Banks & building societies overtook the retail sector for the first time in the survey’s history
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Analysis & Features10 charts explaining Brits’ plans for Christmas snacks
We’ve been talking turkey with a panel of 1,000 shoppers to find out how Brits’ eating habits change at Christmas
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Category ReportConfectionery trends 2026: Why sweets are getting a better-for-you rebrand
How are confectioners responding to HFSS rules? And which trends are driving change in sweets?
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NewsConvenience sales hit record highs in May and June heatwaves
The sector’s sales were boosted by £30m in May, with June’s hot weather fuelling a further spike, according to specialist convenience insight agency Talysis
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Feature SynopsisFocus On Oral Care: 15 August 2026
Who are the brands adding premium products that promise greater efficacy?
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Promotional FeaturesReaping the rewards: how smart brands can leverage supermarket loyalty
Smart tech has turned simple loyalty programmes into sophisticated data-driven growth platforms. So how can brands successfully leverage them to get closer to customers?
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Comment & OpinionHave your insights become ultra-processed?
Just as shoppers question what’s in their food, brands must question what’s behind their data, says Patrick Young, UK MD at PRS In Vivo
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Feature SynopsisFocus On Healthcare: 8 August
Fmcg multinationals are throwing money behind supplements & wellbeing products
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Comment & OpinionIf the Oxo mum was on a GLP-1, would she still want to cook?
As GLP-1 medications reduce appetite for millions of primary household cooks, food brands face a new challenge, says Ayisha Koyenikan, principal strategist at Mintel Food & Drink
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Comment & OpinionHow social media is helping pickle juice mania go mainstream
Pickle products are in high demand, with the first pickle juice drink set to hit UK supermarket shelves next month