All Shopper trends articles
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Comment & OpinionFmcg needs to catch up as consumers go gaga for gut health
The UK digestive health supplements market generated a revenue of $466.4m in 2024 and is expected to reach $846.3m by 2033
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Comment & OpinionVeganuary veil misses the bigger health opportunity
If the goal is to build lasting, healthy habits across the nation, we may need to move beyond binary choices and restrictive labels, says Harvey Choat, MD at Nexus PR
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NewsData: Lidl Plus is UK’s fourth most popular loyalty scheme
New research shows Lidl Plus is fourth most popular loyalty scheme, with women more likely then men to bother with loyalty memberships
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Category ReportThe new roll models: trends in household paper products 2026
Eco loo rolls are flying in the supers as big brands’ sales go down the pan. Who are these challengers and how are they different?
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NewsShoppers coat Weetabix in chocolate in response to TikTok craze
The craze is thought to have been started by TikTok creator Courtney Cook
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NewsMagnum unveils ice creams inspired by trending patisserie flavours
The launch will be supported by an ‘unmissable’ multimillion-pound campaign
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Range PreviewM&S goes pistachio crazy in Easter range 2026
M&S is banking on the Dubai chocolate trend with pistachio flavours running through much of its new Easter lineup
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NewsLoyalty schemes trump AI as most valued supermarket technology
Only 4% of shoppers said ‘the ability to compile lists and order products via AI agents’ was very important to them
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NewsProper adds House Hot Sauce lentil chips to tap spicy snack boom
The NPD offers a ‘controlled heat and a tangy finish’
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Analysis & FeaturesHow fmcg brands are turning TikTok buzz into business
Smart brands have formed communities on the platform, where volume and speed trumps polished content
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Promotional FeaturesHow the air fryer revolution is powering flavour exploration and category growth
At this time of year, most of the nation wants to eat healthier while saving time and money, so it’s an ideal moment to celebrate one of the most popular and efficient meal time hacks – the air fryer.
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NewsA fifth of Brits taking part in Veganuary
Twenty-four to 34-year-olds were most likely to take part in Veganuary
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Category ReportA healthier spoonful: trends in cereal & on the go 2026
Cereal brands are boasting about their protein, fibre and vitamin content in a bid to deliver growth. Who’s doing what?
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Category ReportNut butter spreads its wings: trends in jams and spreads 2026
The fight for the number one spot in nut butter is heating up, as brands expand their repertoires. Who are the major challengers – and why?
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Comment & OpinionWhy 2026 is time to say goodbye to the plant-based aisle
Retailers should give meat-free food a fairer shot at long-term success by integrating it into how people actually shop and eat, says Elin Roberts is CEO at Better Nature
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Category ReportDining at its finest: trends in ready meals 2026
As consumers shun restaurants, a super-posh ready meal market is emerging. So, what persuades Brits to part with the big bucks?
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NewsConsumers losing patience with shrinkflation, research finds
Three in five UK consumers consider shrinkflation ‘very unfair’ and want retailers to flag when brands reduce pack sizes, according to new research by Capgemini
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NewsData: Rivals undercut Tesco on third of Everyday Low Prices range
Analysis of Assosia data by The Grocer shows consumers could buy 32% of the products featured in Tesco’s new Everyday Low Prices campaign cheaper somewhere else
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Comment & OpinionTargeting food deserts could help solve the junk food feedback loop
It’s never been a secret that children in the most deprived neighbourhoods are twice as likely to be obese as those in the wealthiest ones
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NewsKellogg’s adds Krave Caramelised Biscuit & White Choc cereal
The NPD is described by Kellogg’s as ‘the ultimate cereal experience you never knew you needed’