All Shopper trends articles
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Category Report
Own label shines: trends in own label 2025
Private label is grocery’s star performer, winning value share from brands thanks to exclusive and premium lines
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Category Report
Sink or swim? Trends in oils 2025
Brits have scratched olive oil off their shopping lists and switched to cheaper cooking oils as prices have hit record highs. Now they’re levelling off, how can retailers and suppliers tempt shoppers back?
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Category Report
Why rice is on a roll: trends in rice, noodles & pulses 2025
Sales of rice & pulses are booming, as is the hype on TikTok about them being the ultimate low-cost carb. But is price the only factor?
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News
Dentsu adds eye-tracking insights to retail media planning tools
The move marks ‘a pivotal shift in how brands engage with consumers’ Dentsu said
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Category Report
The buzz about butter: trends in spreads 2025
Heritage and flavoured butter lines are reaping rewards as shoppers turn to them for a treat – and they’re willing to pay premium prices
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Comment & Opinion
What’s the deal with Subway’s jacket potato trial?
The classic jacket potato is a staple of classic British café culture. And as of this week, it’ll be a staple on the extended menu of US sandwich chain Subway too
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News
White chocolate Maltesers return to shelves after 11-year hiatus
The treats were discontinued in 2014
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News
Kenco jumps on Dubai chocolate trend with pistachio and chocolate latte launch
The coffee supplier is looking to tap into one of the hottest grocery trends of 2025
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News
Morrisons adds 370 products in major world foods shake-up
Morrisons used More Card and regional data to tailor its world food range to each store’s local community
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Category Report
Rolling in the dough: trends in bread & baked goods 2025
Sourdough is a proven money spinner. With sales rising fast, big brands are having another stab at the market. Can they earn a crust this time around?
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News
WeightWatchers files for bankruptcy amid GLP-1 drug boom
WeightWatchers said it was navigating a ‘rapidly evolving weight management landscape’
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Comment & Opinion
Can Monkey mascot provide a pick-me-up for sales of PG Tips?
PG Tips has brought back its famous knitted mascot less than a year after his retirement. Will the move revive the brand’s fortunes?
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News
Jimmy’s Iced Coffee launches limited-edition Donut flavour
The launch will be backed by PoS and a nationwide sampling campaign
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Comment & Opinion
Is UPF opposition just plant-based scaremongering?
Ultra-processed food is a real concern but the answer isn’t to vilify innovation, says Alex Robinson, Hubbub CEO
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News
Tootoomoo debuts pan-Asian food-to-go range in Sainsbury’s
All products are included in Sainsbury’s’ premium £5 meal deal
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News
Dash distances itself from growing functional soft drinks trend
Functional beverages grew sales by over 30% in 2024, according to Mintel and Kantar
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Comment & Opinion
Pistachio problems and Toblerone troubles: why UK chocolate has become an expensive treat
The Dubai-style chocolate trend has triggered pistachio shortages, while cocoa shortfalls suggest prices might be higher long term
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Category Report
How snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
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News
M&S and Iceland add Dubai-style chocolate bars amid viral trend
M&S has added a Pistachio version of its chunky tablet, The Big Daddy
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Comment & Opinion
Secrets of Supermarket Buyers: Denise van Outen examines Waitrose’s ‘sexy’ products
The programme acts an as excellent advert for Waitrose, but lets us down on the ‘secrets’ front