All Shopper trends articles
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NewsMorrisons rolls out data-led range optimisation programme
The retailer has recently completed trials across three supermarkets and is currently rolling the plan out more widely across its estate
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NewsCo-op extends Circana deal to drive growth through data
The renewed agreement marks the next phase of Hive’s development, enabling Circana and Co-op to expand its capabilities through new data assets and measurement solutions
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Guide ToThe Grocer Guide To Soft Drinks
While consumers increasingly focus on functional and healthier aspects of the soft drinks category, taste and hydration remain the key drivers, according to suppliers. But what other factors are driving consumer interest and how can retailers translate growing online influence into in-store performance?
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NewsSupermarkets grab bigger slice of food spend as diners ditch restaurants
Grocery gained share from hospitality as cost pressures pushed consumers towards value, convenience and eating at home
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Comment & OpinionHow food brands can resolve the industry’s trust problem
The problem isn’t always what food brands say. Sometimes it’s what the packaging, the language and the visual cues lead us to believe. Ben Martin asks whether the industry needs a clearer line between persuasion and implication.
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NewsThird of low-income households skipping meals amid cost pressures
More than a quarter (27%) said they had delayed medical or dental treatment because they could not afford it, while 28% had sold personal possessions to cover living expenses
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Partner FeaturesHow retailers and suppliers can both win the battle for volume
Suppliers and retailers need to change the game – and by focusing on the customer boost volume for everyone at the table.
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Comment & OpinionWhen everyone’s an expert, who should shoppers trust?
As influencers, AI and wearables flood shoppers with advice, brands will win trust not by shouting louder but by being verifiably honest, says Alice Pilkington, associate principal at Mintel Food & Drink
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News‘Extraordinary collapse’ in consumer confidence wipes out summer gains
An “extraordinary collapse” in consumer confidence has wiped out gains seen over the summer, according to GfK’s monthly barometer
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Category ReportMiddle Eastern and African cuisines touted for growth
Brits are enjoying tastes of far-flung destinations aplenty
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NewsNew retail media network combines social media, till screens and sales data
Smart Store Network connects brands with shoppers through retailers’ social media and till screens while measuring sales data
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Partner FeaturesUnpacking provenance: what Welsh produce means to shoppers
When it comes to provenance on the plate, Protected Geographical Indication (PGI) can unlock a competitive advantage.
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Comment & OpinionWhy marketers’ one-eyed focus on younger shoppers is flawed
The urge to recruit ‘the next generation’ often reveals more about marketers’ biases than it does about the market, says Francois Bazini, former international CMO at Suntory
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Partner FeaturesHow one major dairy supplier unlocked fresh opportunities online
With more than a decade of testing and learning under its belt, one dairy giant reveals how it has turned ecommerce into its strongest area of strategic growth.
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NewsWaitrose celebrates decade of No.1 with 80 new premium lines
The expansion will bring the range to over 840 lines, with the upmarket retailer having seen No.1 sales grow 16.7% over the past year
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Promotional VideosWhat’s shaping the next wave of food innovation?
Consumers want healthier products but won’t sacrifice taste or value. Kerry’s food innovation experts reveal how smart reformulation with can help brands and retailers meet health targets, satisfy shoppers and keep repeat purchase rates strong.
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Comment & OpinionPoopmaxxing is not a silver bullet for Brits’ fibre deficiency
Influencers are right to destigmatise conversations about fibre’s digestive health benefits: frank conversations are needed
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NewsWorldpanel expands shopper panel to improve channel coverage for brands
Enhanced panel adds 25,000 consumers who will scan or upload their receipts
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NewsHalloween spending to reach £705m as Saturday boosts parties and alcohol sales
An online panel survey of 1,002 UK shoppers by retail and shopper marketing agency Savvy found that 46% planned to celebrate Halloween in some way, rising to 78% among families
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Events & AwardsThe Grocer’s New Product Award 2026: Tea
The thirst for matcha shows no sign of drying up, in no small part driven by Gen Z creators swapping viral recipes and brewing tips on social media