All Shopper trends articles
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Category Report
The next gen tea drinker: trends in hot beverages 2025
Tea is outperforming coffee thanks to younger Brits choosing hip brews that offer ‘clean’ caffeine and functional herbal infusions
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Category Report
Black gold: trends in hot beverages 2025
Coffee bean prices have hit record highs as the result of climate change around the globe. How is that affecting Brits’ thirst for coffee?
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Category Report
Meat-free, naturally: trends in meat alternatives 2025
Concerns over UPFs are contributing to sinking sales for alt-meat. But more natural ingredients such as tofu are bucking the trend
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Analysis & Features
A big fat mistake? The building backlash against seed oils
In the US, debate (and misinformation) about seed oils is leading brands to turn their backs. What are the arguments? And how will it affect the UK?
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News
Co-op and Waitrose add Dubai-style chocolate treats as viral trend continues
It comes after M&S recently installed dedicated ’nuts about pistachio’ displays
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Promotional Videos
How the coffee category is delivering real growth opportunity for retailers
With tastes evolving and demand for café-style experiences at home on the rise, how can retailers and brands work together to keep coffee shoppers engaged and drive category growth?
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Analysis & Features
How sustainable packaging is undergoing a style makeover
From whisky to deodorant, a new wave of brands are proving that recycled, refillable, and responsible products can still be stylish — and sell
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Category Report
The self care shake-up: trends in OTC remedies 2025
Great news for OTC brands: the new NHS 10-year plan puts self care at its core. How can they make the most of the opportunity?
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Category Report
Healthy competition: trends in breakfast & brunch 2025
The likes of oats and yoghurt are winning share as Brits try to eat healthier in the morning. Where does that leave breakfast staples?
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Comment & Opinion
Tesco’s Birthday Cake sandwich: harmless fun or public health fiasco?
Tesco’s Birthday Cake sandwich has raised comments over its nutritional value. But it’s only around for four weeks
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News
Tilda expands dry rice range with Sticky and Pudding variants
They were developed in response to two ‘influential shopper trends’: global cuisine and nostalgia
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News
Waitrose declares ‘sober summer’ as low & no-alcohol sales soar
Waitrose has launched new alcohol-free serves from brands including Pentire, Lucky Saint, Mother Root, Botivo and Fever-Tree
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News
The Curators and Tajín launch chilli & lime pork puffs
The limited-edition snacks have launched via The Curators’ webstore
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Category Report
Cocktails get their groove on: trends in RTDs & hard seltzers 2025
RTD brands are finding favour with revellers at music festivals. How are they working to also please shoppers?
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Comment & Opinion
Health is wealth: have gut-friendly brands and functional foods finally gone mainstream?
With 700 challenger brands competing for attention, those offering functional benefits – particularly gut health – dominated the event as entrepreneurs raced to catch the eye of supermarket buyers and investors
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Promotional Features
Why today’s promo shoppers want more than just a discount
Today’s consumers are more than just discount chasers and those brands that rely on outdated promotional playbooks risk falling behind. Discover how to adapt to this new generation of promo shoppers to gain not only sales, but long-term loyalty.
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Comment & Opinion
So long, white chocolate! Is this the beginning of the end?
Why are manufacturers removing cocoa butter from their products? And as we wave goodbye to white chocolate, which treats are likely to be reformulated next?
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News
Brits spending less than £20 a month on booze at home: data
Just over 38% of Brits spend between £1-£19 per month on alcohol, while 11% typically spend nothing
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Whitepapers
What’s driving shopping decisions in 2025
UK shoppers are starting to feel cautiously optimistic. But that doesn’t mean they’re ready to go back to old habits. Download Dentsu’s latest report to discover the trends shaping retail and how brands can stay relevant, responsive and ready for growth.
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Webinars
WATCH: What’s the next big opportunity in protein?
Protein is one of grocery’s big success stories, but the landscape is shifting rapidly. What will it take for retailers and brands to stand out from the crowd? In this exclusive webinar, experts revealed how to unlock the next phase of growth.