All Shopper trends articles
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Category Report
The self care shake-up: trends in OTC remedies 2025
Great news for OTC brands: the new NHS 10-year plan puts self care at its core. How can they make the most of the opportunity?
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Category Report
Healthy competition: trends in breakfast & brunch 2025
The likes of oats and yoghurt are winning share as Brits try to eat healthier in the morning. Where does that leave breakfast staples?
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Comment & Opinion
Tesco’s Birthday Cake sandwich: harmless fun or public health fiasco?
Tesco’s Birthday Cake sandwich has raised comments over its nutritional value. But it’s only around for four weeks
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News
Tilda expands dry rice range with Sticky and Pudding variants
They were developed in response to two ‘influential shopper trends’: global cuisine and nostalgia
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News
Waitrose declares ‘sober summer’ as low & no-alcohol sales soar
Waitrose has launched new alcohol-free serves from brands including Pentire, Lucky Saint, Mother Root, Botivo and Fever-Tree
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News
The Curators and Tajín launch chilli & lime pork puffs
The limited-edition snacks have launched via The Curators’ webstore
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Category Report
Cocktails get their groove on: trends in RTDs & hard seltzers 2025
RTD brands are finding favour with revellers at music festivals. How are they working to also please shoppers?
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Comment & Opinion
Health is wealth: have gut-friendly brands and functional foods finally gone mainstream?
With 700 challenger brands competing for attention, those offering functional benefits – particularly gut health – dominated the event as entrepreneurs raced to catch the eye of supermarket buyers and investors
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Promotional Features
Why today’s promo shoppers want more than just a discount
Today’s consumers are more than just discount chasers and those brands that rely on outdated promotional playbooks risk falling behind. Discover how to adapt to this new generation of promo shoppers to gain not only sales, but long-term loyalty.
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Comment & Opinion
So long, white chocolate! Is this the beginning of the end?
Why are manufacturers removing cocoa butter from their products? And as we wave goodbye to white chocolate, which treats are likely to be reformulated next?
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News
Brits spending less than £20 a month on booze at home: data
Just over 38% of Brits spend between £1-£19 per month on alcohol, while 11% typically spend nothing
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Whitepapers
What’s driving shopping decisions in 2025
UK shoppers are starting to feel cautiously optimistic. But that doesn’t mean they’re ready to go back to old habits. Download Dentsu’s latest report to discover the trends shaping retail and how brands can stay relevant, responsive and ready for growth.
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Webinars
WATCH: What’s the next big opportunity in protein?
Protein is one of grocery’s big success stories, but the landscape is shifting rapidly. What will it take for retailers and brands to stand out from the crowd? In this exclusive webinar, experts revealed how to unlock the next phase of growth.
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News
Dubai-style chocolate reduced to clear in Tesco due to system error
Godiva’s Pistachio & Kadayif bars were listed by Tesco earlier this month for a limited run
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Promotional Features
Why smart barcode technology matters in grocery retail
With rising competition, tighter margins and increasing regulatory demands, grocery retailers need smarter tools. Advanced barcode technology is becoming essential to stay efficient, compliant and customer-focused.
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News
Media Bites 23 June: Morrisons WFH changes, Sainsbury’s sunshine sales boost, cancer warning labels for booze?
Morrisons is forcing head office staff back to their desks, while leading health professionals are calling for mandatory cancer warnings on alcohol packaging
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Whitepapers
How tech investment is shaping the future of consumer goods
As AI and machine learning rapidly redefine industries, staying ahead means understanding where innovation and investment intersect. This whitepaper from TELUS Consumer Goods reveals the key technologies and trends shaping the future of consumer goods so you can stay competitive in the digital era.
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News
Aldi unveils festival nail art featuring Nordpak and baked beans
The supermarket has partnered with nail artist and Instagram creator Sophie Parkinson to create a collection of intricate 3D manicures showcasing miniature versions of Aldi favourites
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News
Media Bites 18 June: Trump’s tariffs, artificial dyes and Ben & Jerry’s new boss
US retail sales fell by the most in two years in May
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Comment & Opinion
Click, buy, cook: why brands can’t ignore social sales
Direct social purchasing was always going to be the next logical next step from online shopping, says Ian Colvin of Greenpark