All Shopper trends articles
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NewsOn-pack promotions surge in popularity among UK shoppers
The popularity of on-pack promotions has surged, with 78% of shoppers now favouring them compared with 65% in 2024
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Category ReportThe butter boom: how health and NPD are driving sales
As consumers turn their backs on UPFs, health-conscious shoppers are readopting butter as a cleaner label choice
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Category ReportButter growth in own label threatens brand dominance
Private label lines are faring better than branded ones. Own label value is up 11.6% on volumes that have risen 0.6%, while branded value is flat on volumes down 7.6%
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Category ReportShoppers focus on UPFs debate and provenance
Shoppers’ concerns about UPFs are driving a resurgence in block butters, aided by their perception as a ‘very natural product’
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Category ReportFlavoured butters fly thanks to recipe content
Searches for flavoured butter on Ocado alone have increased 184% year on year
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Category ReportHow retailer innovation is winning share in own label
Today’s own-label launches are designed to give even the most forward-thinking brands a run for their money
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Category ReportRetailers boost premium tiers to increase margins
Retailers at the higher end of the market, such as Waitrose and M&S, stand to benefit in own label
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Category ReportRetailers uphold ESG values, even in tough climate
The major supermarkets have successfully established the quality of their own lines
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Category ReportHow different providers track own label sales
Own label made the headlines in April for its newfound dominance in grocery
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Feature SynopsisBritain’s Biggest Alcohol Brands 2026: 27 June
What reasons to be cheerful do alcohol suppliers have?
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Comment & OpinionPrivate label is now leading the innovation charge
To avoid the private label transition from challenger to ruler, brands must sharpen their innovation game, says Jonny Forsyth, principal strategist, Mintel Food & Drink
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Analysis & FeaturesHave meat alternatives just solved their price problem?
The price gap between meat and plant-based alternatives is closing. Is this the good news plant-based has been looking for?
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Analysis & FeaturesGetting personal: the next frontier for supermarket loyalty schemes
AI is turning supermarket loyalty schemes from a ‘blunt instrument’ into a one-to-one marketing tool. But can retailers get the balance right?
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Analysis & FeaturesIn charts: How shoppers plan to stock up for the World Cup
Shopping more often, buying bigger and trying new products: supermarkets and shoppers are in for a busy time during this summer’s World Cup
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NewsOwn label closes quality gap as shoppers consider trading down, data reveals
Brands maintain a quality edge over own label, but 83% of consumers say private label has improved significantly. A quarter would switch to cheaper alternatives if prices rise further, according to new research by The Harris Poll UK
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Category ReportRoman pinsa to Japanese milk loaf: how bakery is going global
Where are the hot areas of NPD? Who is doing it best? And how are standard loaves faring?
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Category ReportGlobal food trends influence bakery aisles
The bread and bakery aisle is increasingly becoming a destination for flavour seekers
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Category ReportUPF concerns contribute to sourdough boom
Sourdough remains the hottest area of growth in bread and bakery
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Category ReportWhite bread still holds lion’s share of overall category
Sales of what Worldpanel terms ‘traditional ambient bread’ stood at £1.8bn last year – nearly a third of the entire bread and baked goods market
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Analysis & FeaturesThe rise of the non-traditional Christmas
As younger consumers rewrite the rules of festive eating, the brands and retailers that embrace flexibility over tradition are best placed to win