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Fmcg needs to catch up as consumers go gaga for gut health
By Nikki Hancocks2026-01-29T16:03:00
Source: Getty Images
The UK digestive health supplements market generated a revenue of $466.4m in 2024 and is expected to reach $846.3m by 2033
Can you tell your bifidobacterium from your bacillus subtilis? No? Well, you may want to brush up because Brits are boning up on biotics, and if fmcg doesn’t catch up fast, it risks missing out on a £466.4m gut health gold rush.
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