All Shopper trends articles – Page 10
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Comment & OpinionWhy Unilever’s CEO is betting big on social media marketing
In a fireside chat, Fernando Fernandez indicated his intention to move to a ‘social first’ marketing strategy, says Warren Ackerman, head of European consumer staples research at Barclays
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Category ReportGoing, going, gone? Trends in snack bars 2025
Snack bar profits are crumbling in the face of soaring wheat, nut and cocoa prices. So, who’s managing to grow, and at what cost?
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Promotional FeaturesWin in biscuits with twists on the classics
The UK biscuit market is competitive, but with evolving consumer tastes, there’s ample opportunity for brands to shine. Read how, by embracing innovation and quality, brands like Border Biscuits are driving growth with new flavours and convenient formats that cater to modern snacking habits.
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NewsOvernight oats startup Oat Cult makes ‘unmissable’ debut
Its single-serve sachets looked ‘like nothing else in the cereal aisle’, Oat Cult claimed
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InterviewsKris Boger on his mission to grow sales on TikTok
Kris Boger believes Lidl’s ‘insanely popular’ foray on to the TikTok Shop will be replicated far and wide. He’s here to help brands achieve lift-off
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NewsShoppers back staffed 'chatty checkouts' in new survey
A till where staff are encouraged to converse with customers proved popular in the Belonging Forum survey
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Promotional FeaturesHow computer vision is tackling theft and misuse at SCOs
Theft at self-checkout points is a growing challenge, causing significant inventory losses within retail. Discover how visual AI technology ensures profitable and customer friendly-checkout points, without compromising on the convenience these systems provide.
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Category ReportThe rise of drinkable desserts: trends in dairy drinks 2025
From chocolate fudge to birthday cake, dairy brands are adding indulgent shakes inspired by afters. Is their health kick over?
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WhitepapersA guide to driving meaningful growth with post-launch insights
What separates winning innovations from those that fade fast? Download this whitepaper to discover how to leverage post-launch insights to fuel smarter decisions, reveal growth opportunities and shape future innovation strategies.
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Promotional VideosWhy kombucha is set to take a starring role in the soft drinks fixture
Discover the role health and wellness is playing within the adult soft drinks category and why kombucha offers an untapped growth opportunity for UK retailers.
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NewsCook shakes up merchandising in new trial to get shoppers to try more products
The trial is one of a series of moves being rolled out by the premium ready meal retailer to encourgae shoppers to try more of its menu, chief commercial officer Ashley Davis told The Grocer
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Promotional FeaturesUnlocking hidden profits: how brands are undervaluing loyalty
Loyalty programmes can struggle to demonstrate clear financial returns due to poor tracking and over-reliance on discounts. Read how data-driven strategies and financial accountability can unlock their full potential.
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NewsTilda unveils trio of ambient ready meals for ‘time-poor’ shoppers
Ready in two minutes, the meals each provide one of the reccomended 5 a day
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NewsViral snacking brand Takis brings Blue Heat tortilla chips to the UK
Blue Heat is Takis’ second top-selling variant in the US
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Comment & OpinionUltra-processed opinion: what the public think about UPFs is entirely irrelevant
What should we make of a government-funded ‘dialogue’ to include consumer views on UPFs when developing the new National Food Strategy?
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Category ReportUPFs? What UPFs? Cooking sauces & meal kits trend report 2025
World food-inspired brands are helping cooking sauces shrug off associations with ultra-processed food by emphasising clean labels and natural ingredients
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Comment & OpinionTrendy categories are fragile. Here’s a Prime example
Mistaking fleeting conformity for long-term commitment is a gamble that can leave once-thriving categories struggling to survive, says Chris Blythe, director of The Brand Nursery
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Range PreviewHighlights from M&S Food’s revamped slow cooked meat range
M&S Food has given its slow cooked range a refresh, adding new international flavours and convenient solutions
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NewsLidl’s TikTok Shop launch sells out in 18 minutes
The discounter went live on TikTok Shop with a limited run of 3,000 bundles of high-protein products at about 10am today
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NewsSnacking a ‘love language’ for most shoppers, Cadbury survey finds
Eight out of 10 agreed it was ‘worth the extra calories to share a snack with someone I love’