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Asda ‘nudge’ trials boost healthier food sales by nearly 25%
By Stephen Jones2026-06-11T09:18:00
Asda has published the much-awaited results of its two-year partnership with the innovation body Nesta. It tested whether the positioning of products, how they were merchandised and how they were promoted could boost the sales of healthier lines
Asda was able to grow sales of ‘healthier’ products by almost 25% by subtly ‘nudging’ customers to switch to better baskets.
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