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Margaritas drive 200% off-trade sales surge for tequila cocktails
By James Beeson2026-08-12T11:37:00
Tequila cocktails now account for over 11% of all value sales across the premix category in grocery
Off-trade sales of tequila-based cocktails have surged by nearly 200% in the space of a year, amid rising thirst for ready-to-drink margaritas among UK shoppers.
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