All Promotions articles
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NewsHFSS: government confirms multibuy ban and ad restrictions shelved
Restrictions banning HFSS ads on TV before 9pm and paid-for adverts online will also be paused for a year,
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News
Birds Eye launches biodiversity campaign on packs of peas
The Peas for Bees campaign aims to educate the nation on the importance of sourcing food sustainably and biodiversity
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News
Rapid grocer Jiffy price-matching Tesco.com on 150 products
Price-matched items will be branded and sit across all categories. Matching will be done weekly
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News
Bestway to launch ‘Majestic Palace’ depot promotion for Queen’s Platinum Jubilee
The campaign will see a large prefabricated palace, with individual rooms, situated in the main thoroughfare of its depots
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Comment & Opinion
HFSS regulation is a challenge – but it offers fresh in-store opportunities for brands
There is a fear of the changes the new regulation brings but we cannot miss the opportunities the regulation offers, says Matt Lee, MD at Capture
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News
Fifth of suppliers don’t know HFSS ban is coming, shows research
GS1 said the legislation passed last year represented one of the most significant challenges the retail industry had ever faced
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News
Chris Tyas and TikTok to speak at The Grocer’s HFSS conference
TikTok, Unilever, NielsenIQ, Kantar Worldpanel and HIM among latest companies speaking at The Grocer’s HFSS clampdown conference
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News
JJ Foodservice launches ‘Save Big Wednesday’ promotions campaign
This latest promotional offer is part of a wider strategy to make collecting goods more desirable for customers
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Comment & Opinion
Healthier aisle ends show supermarkets have a key role in ‘levelling up’ health
It’s encouraging to see Tesco and Sainsbury’s already working on making stores healthier
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News
KP Snacks warns customers of disruption to supply following cyber attack
In a letter seen by Better Retailing, it warned customers that disruption could last ‘until the end of March at the earliest’
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News
Christmas ranges smaller and fewer discounts for second year running as supermarkets trim their sails
Research by The Grocer using Assosia data shows that since Christmas 2019 Tesco, Sainsbury’s, Asda, Morrisons and Waitrose have collectively cut over 8,500 products
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Comment & Opinion
New HFSS restrictions will change stores – and hopefully the nation’s health
Legislation restricting the promotion of HFSS products presents some tricky challenges but should ultimately improve our diets, says Warren Ackerman, head of European consumer staples research at Barclays
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News
Sainsbury’s only supermarket geared up for HFSS ban, claims study
Supermarkets are running more than 4,000 online promotions for unhealthy food every week
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News
HFSS promotions ban: supermarket leaders call for further delay
The implementation of the controversial HFSS promotions ban,has already been delayed until October 2022
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Promotional Feature
Navigating promotional restrictions on HFSS products
With high-fat, -sugar & -salt (HFSS) legislation on the horizon, it is now more important than ever to measure the effectiveness of promotions and ensure in-store compliance and on-shelf availability, says consumer goods software specialist Exceedra.
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News
Morrisons unveils major pork promotion in bid to aid crisis-hit pig farmers
The promotion will see a host of British counter products discounted through November
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Analysis & Features
Why Asda's loyalty scheme launch will struggle to bridge the gap
‘Asda Rewards’ is being trialled in 16 stores. But how will the new scheme fare for a retailer that has always focused on everyday low pricing?
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Promotional Feature
The magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.
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News
Surya Foods launches Laila Celebration food range ahead of Diwali
The launch will be supported by a promotional campaign, which will offer shoppers the chance to win a 24-carat gold coin every day
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Promotional Feature
Beat the competition: how characters & mascots bring profit to campaigns
Capturing and retaining consumers’ attention has never been tougher in an increasingly competitive grocery market. But making an impact is possible with a powerful, yet forgotten, solution: well-crafted characters and mascots, which can bring 7.9% more profit to a business’ campaign, says Moving Picture Company.
