All Promotions articles – Page 10
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Analysis & FeaturesWhy more taxes on unhealthy food might be the answer to the UK’s obesity crisis
Campaigners are calling for the removal of VAT on healthy products. Could it work?
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NewsSupermarkets are ‘fuelling meat demand at expense of climate’
New research from environmental charity Feedback shows UK supermarkets score no higher than 45% on its Meat and Climate Scorecard
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Comment & OpinionPrice promotions still have a place in fmcg – but they need to be personal to shoppers
The future is a tailored experience, rather than legacy price promotions like BOGOF, says Matt Lee, MD at Capture
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Comment & OpinionJunk food ad war is lost – now food and drink suppliers need clarity on the details
It’s easy to see why companies are confused and even more so why they are scared
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NewsAldi backs British seafood with UK-caught fish promotion
The seven-strong range of Specialbuy fish will come from fish markets in Plymouth, Brixham and Newlyn
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Comment & OpinionMorrisons’ digital-only announcement marks a new direction for loyalty
Supermarkets have so far been unable to eliminate the plastic loyalty card
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Comment & OpinionRestricting HFSS promotions could have unintended consequences for consumers
Removing promotions could increase the price of consumers’ food shops, says Kate Halliwell, chief scientific officer, FDF
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Comment & OpinionBlanket advertising bans will not deliver results on childhood obesity
The government’s own evidence estimates the proposed online HFSS ad ban would reduce a child’s calorie intake by just 2.84 calories per day, argues Stephen Woodford, CEO of the Advertising Association.
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NewsFood leaders warn HFSS crackdown will sabotage post-Brexit trade deals
The government is currently consulting on plans including location and volume-based HFSS promotions
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NewsNisa pushes healthy living offers for January
The symbol group said it will provide retailers with “eye-catching” PoS and leaflets
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Promotional FeaturesLocation, location, location: why targeting customers 10 minutes before they enter your store is so crucial
Reaching shoppers with digital OOH marketing during the ‘final mile’ of their journey presents a major opportunity for both retailers and brands alike, writes Waze UK country manager Ruairidh Roberts
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NewsSupermarket ranges and promotions back at pre-pandemic levels
According to data from Assosia, for the top six supermarkets there are now 2,223 fewer product lines than at the start of March
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NewsGroundbreaking trial shows supermarkets can nudge consumers towards healthier food
Trial was carried out across more than 100 stores in Lambeth and Southwark
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NewsHFSS promotions ban cost could top £3bn, data reveals
IRI said losing aisle-end and front of store revenue could cost the biscuit sector £280m
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NewsCostcutter promotes everyday value with new promotional campaign
The ‘Shop local for everyday value’ campaign features discounts across leading brands including Walkers, Coca-Cola, Robinsons and PG Tips
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NewsTesco launches Clubcard price blitz across branded lines
Tesco first trialled Clubcard Prices in May last year
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NewsSupermarket promotions still well below pre-coronavirus levels
Data compiled for The Grocer shows the total number of multibuys and single-product discounts offered by the major mults is down 22% this month compared with the start of March
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Comment & OpinionThe government must restrict both price promotions and marketing on HFSS foods
A group of signatories from the UK health and medical fields lay out their hopes for the government’s obesity strategy
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Analysis & FeaturesFood price inflation: where have all the supermarket offers gone?
Supermarkets cut promotions heavily to stop panic buying but with availability back to normal they’re still down 17% on average. So why aren’t they back?
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NewsTesco promotional push on beef cuts helps drive 40% demand increase for steaks
Promotions and the launch of a new brand called The Meat Folk helped to boost sales and tackle carcase balancing concerns