All Promotions articles – Page 8
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NewsEx-footballers Matt Le Tissier and John Hartson rapped over Supreme CBD social media posts
Both former players offered their followers a discount on Supreme’s products but did not disclose they were being paid by the brand
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Comment & OpinionCollaborative, data-driven decisions are key to getting product mix right
It is critical for retailers to get the balance right and meet demand for specific shopper profiles, says Sarah Pittock, head of gateways UK at Circana
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NewsEasing inflation helps supermarket volumes in January
Food sales at the supermarkets have grown faster than inflation in January as shopper behaviour normalises amid reducing cost pressures, according to new data published this morning
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Range PreviewSupermarket dine-in deals for a budget Valentine’s Day 2024
Supermarkets are here to help you wine, dine, and save your way through a cost of living crisis Valentine’s Day
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NewsBooker brings back Scratch2Win promotion in Premier
Retailers will be able to use spring promotions such as Scratch2Win to build momentum ahead of the key summer sales period
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Comment & OpinionHow to master prize promotions and boost engagement
The world of promotions can be difficult to navigate and legal issues are all too frequent, says Jeremy Stern, CEO of PromoVeritas
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NewsHeinz Beanz ‘Free Dayz Out’ promotion ‘likely to mislead’ ASA rules
The on-pack promotion omitted ‘significant conditions’ according to the ASA
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Comment & OpinionWe must think long term to avoid a race to the bottom
Asda price matching the discounters signals a new phase, says Patrick Finlay, MD at The Category Management Company
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NewsCo-op ends rewards benefits to put focus on Member Prices
The society said it was making the changes in response to feedback from members on what they wanted most
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Comment & OpinionAldi and Lidl under siege? Inside Asda’s audacious price match scheme
Asda was so serious about being the cheapest that the deal applied if it wasn’t at least 10% cheaper
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NewsSpar launches £1.25 value promotion on staple goods
The new year campaign is being highlighted to shoppers with in-store PoS and Spar radio
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NewsAsda becomes first supermarket to price match both Aldi and Lidl
Asda will price match Aldi and Lidl on 287 comparable grocery products and has reduced prices by an average of 17%
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Comment & OpinionWhat’s driving your product and pricing decisions?
As we enter the new year, the UK economy is still in the grip of uncertainty, say Julie Neal, director, and Sabine Sayer, managing consultant, at management consultancy, Vendigital
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Comment & OpinionHow consumers shopped food and drink in 2023
Own label and treat categories have been winners of the past year, says Rachel White, NIQ MD UK & Ireland
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Comment & OpinionPromotions are back with a bang, but who will buy these brands at the rsp?
Are brands helping customers if it’s only via promos? It’s a dangerous game
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Analysis & FeaturesSoup 2023: chilled sales back on the boil
Chilled soup brands are hot again. They’re back in volume growth and they’re outperformed own label
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Promotional FeaturesHow brands can meet the call for sustainable packaging
With more manufacturers looking into innovation that will protect the environment, discover how brands can transform their approach with packaging solutions without losing their decorative touch.
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Analysis & FeaturesChristmas dinner wars: this year’s deals unpacked
Retailers have been battling for the Christmas dinner table by putting their best deals forward for the festive feast, ranging from £14 to £220
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Comment & OpinionHow is Aldi selling a côtes du rhône wine for £3.49?
Aldi’s award-winning red barely covers the cost of the VAT and duty. So what’s behind the move? And is it irresponsible?
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Category ReportHow can fish brands hook chip shop punters?
Dinner from the local chippy isn’t as cheap as it was. So, brands are looking at ways to offer shoppers an affordable fish supper