All Promotions articles – Page 12
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Analysis and FeaturesBrands mix up promotional strategies as bogof use falls
At first glance it is business as usual on the promotional space of supermarkets – but never judge a pallet by its cover…
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Analysis and FeaturesHas Strawberrygate hulled the lengthy promos of old?
As Daphne Smallman, 76, discovered while shopping at Tesco in June 2011, some pleasures aren’t as simple as they first app…
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NewsTesco fined £300,000 over half-price strawberry offer
Tesco has been fined £300,000 for misleading consumers with a half-price offer on punnets of strawberries.
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Analysis and FeaturesBack to school displays keep promotional volumes level
In July the leading supermarkets switched a lot of their featured space to back-to-school displays…
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Comment and OpinionThe promotional party - is it over, asks Shore Capital
The UK grocery market, after having a drink with promotions, has arguably embarked on a sustained binge…
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Analysis and FeaturesBrands desert bogofs for half-price and multibuys
Bogofs have all but disappeared as a promotion mechanic this summer, new figures for The Grocer from Assosia reveal…
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Analysis and FeaturesAn outpouring of joy - at the £243m boost to the economy
That’s the estimate from the Centre for Retail Research but could ‘event fatigue’ dampen the feelgood factor over the roya…
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Comment and OpinionTour de France presents a cycling chance for fmcg brands
For fmcg brands, sports sponsorship is an highly competitive market…
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Comment and OpinionThe sobering truth about alcohol sales in 2013
With alcohol sales still falling, and no major set piece events to stimulate demand, brands and retailers must work harder…
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Comment and Opinion
Beware 'price creep'
I’m encouraged to learn retailers are reading current market conditions and planning promotional activity in line with thi…
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Comment and OpinionThe real winner at Wimbledon was not a Scot but a Zimbabwean
Andy Murray’s victory probably won’t transform the economy but it looks like a great summer for grocery…
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NewsPromotions wearing thin as volume sales drop
Promotions are failing to bring the increase in sales they once did, as the volume of goods sold on deal fell last year, new research has suggested.
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NewsSainsbury's slashes Diageo promos in 'huge rift'
Sainsbury’s has dramatically reduced the number of Diageo promotions in its stores following a “huge rift” between the two…
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Analysis and FeaturesAssosia says promotional deals on gondola ends sharply up
Big brands are showing few signs of easing back on the number of promotions they are running…
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NewsNow DH planning new code for marketing of HFSS lines
The government has started drawing up plans for a new industry code of practice on the marketing of HFSS products…
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NewsStella Artois set to lose top lager spot to Foster's
Stella could lose its crown as the UK’s leading lager brand to Foster’s in October…
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Category ReportMultiples increase promo activity in price-match war
There may have been an 18.3% decline in beer & cider deals by the 10 most promoted brands in the past year…
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Analysis and FeaturesDeal volumes flat in May but are still up 28% on last year
The number of featured space promotions at the main supermarket groups has barely changed in the last month…
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Analysis and FeaturesWheat crop disaster pushes up price of loaf - but only 5p
Any way you slice it, things have been tough in the bread market, as bakers face declining sales volumes…
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Analysis and FeaturesShoppers start to feel effect of Spanish olive crop crisis
Typical – just as the weather starts to brighten and Brits think about eating salads, up goes the price of olive oil….