All Promotions articles – Page 16
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NewsAdult soft drinks market could increase by £20m says Shloer
Supermarkets would deliver £20m in incremental sales to adult soft drinks if the category were extended beyond Christmas…
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NewsAsda's new web engine delivers 'Clubcard effect' online
Asda is launching a customer insight engine on its website that will allow Asda to target online shoppers with personalised offers for the first time…
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NewsKellogg's gains online insights with Adpoints
Kellogg’s has teamed up with loyalty scheme Adpoints, which allows Nectar card holders to earn points for watching ads online…
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NewsASA investigates as Asda ad spells out £15 cap to guarantee
Asda has played down the significance of amending its 10% Asda Price Guarantee press ads, which now feature a prominent asterix…
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NewsUK biscuit brands feel full force of economic crunch
Sales of 14 of the UK’s top 20 biscuit brands - including Hobnobs, Jaffa Cakes and Kit Kat - have dipped as shoppers trade down to own label and retailers pull back on multibuys.
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Analysis and FeaturesPromotions up across the board as block-booking is reduced
There has been a sharp increase in the number of featured space promotions…
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NewsConsumer spending, not inflation, is grocery's biggest worry
The stalled recovery in consumer spending has become the biggest threat facing retailers and suppliers, overtaking…
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Comment and Opinion
We're more than a Brand Match for rivals
There is no question that this has been a good summer for Sainsbury’s…
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NewsFreshers week boost for Nisa stores near students
Nisa says stores enjoyed “increased footfall and interest” during Freshers Week thanks to targeted promotional activity…
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NewsShoppers baffled by promotions overload
Shoppers are being left bewildered by an array of supermarket promotions and the confusion will only get worse if the number of offers continues to rise…
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Analysis and FeaturesChristmas comes early with fresh promotions to the fore
Christmas has come early, if the number of featured space promotions is anything to go by…
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NewsAsda shoppers rebuy trigger items to tap Price Guarantee flaw
Shoppers are rebuying products they’ve already paid for to capitalise on Asda’s Price Guarantee glitch…
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NewsOcado takes Low Price Promise nationwide
Ocado has rolled out the Low Price Promise nationwide – pledging to beat Tesco on the cost of all comparable shopping baskets.
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Analysis and FeaturesTop five all cut prices as inflation falls to just 1.2%
The top five supermarkets slashed prices again in September despite…
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Comment and Opinion
Asda's rice pudding error is no easy fix
Since when is a basket of shopping 66% cheaper at Waitrose than at Asda? When you discover a glitch in Asda’s 10% Price Guarantee…
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Comment and Opinion
Learning from the mults can help indies stay independent
I found the article in The Grocer (‘Fair of fascia’, 18 August) very interesting as it described the requirement for convenience stores…
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Category ReportThe big brands pull back from deep-cut promo activity
The 10 most-promoted spirits brands have run 9% fewer featured space deals over the past year in the big four and Waitrose…
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Analysis and FeaturesSupermarket offers keep lunchbox prices in check
Parents who breathed a sigh of relief when the kids went back to school this month might be having second thoughts…
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News50p or less: Booker shows off cheap Euro Shopper lines
Euro Shopper had its day in The Sun this week with Booker running an ad to promote the 26 lines in the value range…
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Comment and Opinion
Blood, sweat and loyalty points
The loyalty market is a very different place to that in which we launched Nectar, back in 2002.