All Promotions articles – Page 13
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Comment & OpinionFive tips for food and drink brands adapting to HFSS rules
HFSS restrictions are an opportunity to forge better relationships with your brand, says CCW managing director James McVitie
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WhitepapersGen Z’s top 10 food & drink brands on TikTok – and what you can learn from them
The number of food and drink brands on TikTok has skyrocketed. The app has now become Gen Z’s go-to search engine and it’s transforming the digital customer journey. So, which food and drink brands are killing it on TikTok right now? Find out more below.
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NewsShoppers opting for low-risk promotions amid cost of living crisis
More people now find the chance to win supermarket vouchers appealing (86%) than they did last year (84%
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NewsBooths offering buy three get four promotion on fruit & veg
The offer, which lets customers mix and match different items, will run throughout summer until 30 August
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NewsBlakemore Retail to shift HFSS promotions to main aisles to comply with location rules
Its chosen strategy, called ‘a single promotional run’, will see all products that are on promotion run “side by side” on main aisle units
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NewsAmazon Fresh stores running 25% off shop promo for Prime members
All 19 Amazon Fresh stores – the most recent of which opened in Sevenoaks last month – are running the promotion
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NewsChanging store layout ‘more impactful’ against obesity than upping HFSS product prices
Just over 60% of shoppers said that making HFSS products less visible in-store would have a direct influence on their decision to buy
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NewsUK & Ireland Mushrooms Producers launch ‘magic’ major marketing campaign
The ’There’s more magic with mushrooms’ campaign will launch on 11 June
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Analysis & FeaturesWill the HFSS laws – and obesity strategy – survive the new delay?
Industry got its wish this week as parts of the HFSS legislation were pushed back for a year. So where does it leave the obesity strategy?
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NewsHFSS: government confirms multibuy ban and ad restrictions shelved
Restrictions banning HFSS ads on TV before 9pm and paid-for adverts online will also be paused for a year,
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NewsBirds Eye launches biodiversity campaign on packs of peas
The Peas for Bees campaign aims to educate the nation on the importance of sourcing food sustainably and biodiversity
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NewsRapid grocer Jiffy price-matching Tesco.com on 150 products
Price-matched items will be branded and sit across all categories. Matching will be done weekly
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NewsBestway to launch ‘Majestic Palace’ depot promotion for Queen’s Platinum Jubilee
The campaign will see a large prefabricated palace, with individual rooms, situated in the main thoroughfare of its depots
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Comment & OpinionHFSS regulation is a challenge – but it offers fresh in-store opportunities for brands
There is a fear of the changes the new regulation brings but we cannot miss the opportunities the regulation offers, says Matt Lee, MD at Capture
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NewsFifth of suppliers don’t know HFSS ban is coming, shows research
GS1 said the legislation passed last year represented one of the most significant challenges the retail industry had ever faced
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NewsChris Tyas and TikTok to speak at The Grocer’s HFSS conference
TikTok, Unilever, NielsenIQ, Kantar Worldpanel and HIM among latest companies speaking at The Grocer’s HFSS clampdown conference
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NewsJJ Foodservice launches ‘Save Big Wednesday’ promotions campaign
This latest promotional offer is part of a wider strategy to make collecting goods more desirable for customers
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Comment & OpinionHealthier aisle ends show supermarkets have a key role in ‘levelling up’ health
It’s encouraging to see Tesco and Sainsbury’s already working on making stores healthier
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NewsKP Snacks warns customers of disruption to supply following cyber attack
In a letter seen by Better Retailing, it warned customers that disruption could last ‘until the end of March at the earliest’
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NewsChristmas ranges smaller and fewer discounts for second year running as supermarkets trim their sails
Research by The Grocer using Assosia data shows that since Christmas 2019 Tesco, Sainsbury’s, Asda, Morrisons and Waitrose have collectively cut over 8,500 products