All Promotions articles – Page 17
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News
Monster Energy links to rally driver Ken Block
Monster Energy has joined forces with rally driver Ken Block to launch its first on-pack promotion…
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Comment and Opinion
Will inflation be the death of brands?
The food business I’ve just joined is busy putting through its third significant price increase of the year.
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Analysis and Features
Retailers race to fill promotional space as summer events end
For months, retailers have been dedicating prime display areas to non-promotional activity to capitalise…
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News
Savvy Buys web tool to decode supermarket 'deals'
Price comparison site mySupermarket.com has pledged to take the mystery out of supermarket offers…
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News
Iceland rolls out its new look Bonus Card
Iceland is revamping its Bonus Card to offer a host of new incentives to keep customers shopping…
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News
Bestway drives value range with 'amnesty'
Bestway has launched an ‘amnesty’ on rival brands to encourage retailers to stock its relaunched value range…
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News
Most shoppers spurn brand match schemes as gimmicks
Most supermarket shoppers see price guarantees and brand match schemes as cheap gimmicks…
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Comment and Opinion
Supermarket prices: too complicated by half
The cost of food is one of the top worries for consumers, alongside energy and fuel…
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Analysis and Features
Inflation kept in check by price-cutting Morrisons
At first glance, the topline inflation figures of the GPI suggest nothing much…
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Analysis and Features
Can 'simple' vouchers save Morrisons' year?
Morrisons has high hopes for its simple, inexpensive new voucher scheme system…
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News
Yoplait in Petits Filous push to get kids active
Yoplait is encouraging kids to get active by offering free after-school activities via packs of Frubes and Petits Filous.
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News
Mountain Dew seeks Halo 4 effect from video games fans
Mountain Dew - long associated with video gaming in the US - has set its sights on British gamers. The largest-ever UK…
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News
Voucher scheme gives Morrisons new target
Morrisons is set to rollout a new at-checkout voucher scheme across its entire store estate following a trial in 10 stores…
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News
Plum revamps babyfood range and pushes coupons
Organic babyfood brand Plum is revamping its dairy lines with clearer messaging on pack…
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News
Asda to give away school uniforms with Persil
Asda is offering shoppers the chance to win free school uniform for their child for the duration of their school life…
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News
Booker Mega Deals add £1m per month
Booker’s Mega Deal promotions for its symbol chain Premier have generated sales of £6m in just six months…
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Analysis and Features
Paddling pools and BBQs fail to feature in summer promotions
Discounters have already started flogging some of their Olympic merchandise, but mascots Wenlock and Mandeville…
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Analysis and Features
Price promos slash inflation at big four to a mere 1.6%
The BRC said food price inflation had crashed to a two-year low of 3.1%. Well, it’s even better than that.
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News
Coke promotes hard - but Pepsi stays in the race
Pepsi is keeping the pressure on Coca-Cola in the final leg of the Olympic Games build-up.
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Analysis and Features
Promotions fall as multiples get set for Olympic bonanza
The countdown to the Olympics saw featured space promotions elbowed out in three of the top five this week…