All Promotions articles – Page 19
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Analysis & FeaturesBrands desert bogofs for half-price and multibuys
Bogofs have all but disappeared as a promotion mechanic this summer, new figures for The Grocer from Assosia reveal…
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Analysis & FeaturesAn outpouring of joy - at the £243m boost to the economy
That’s the estimate from the Centre for Retail Research but could ‘event fatigue’ dampen the feelgood factor over the roya…
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Comment & OpinionTour de France presents a cycling chance for fmcg brands
For fmcg brands, sports sponsorship is an highly competitive market…
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Comment & OpinionThe sobering truth about alcohol sales in 2013
With alcohol sales still falling, and no major set piece events to stimulate demand, brands and retailers must work harder…
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Comment & Opinion
Beware 'price creep'
I’m encouraged to learn retailers are reading current market conditions and planning promotional activity in line with thi…
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Comment & OpinionThe real winner at Wimbledon was not a Scot but a Zimbabwean
Andy Murray’s victory probably won’t transform the economy but it looks like a great summer for grocery…
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NewsPromotions wearing thin as volume sales drop
Promotions are failing to bring the increase in sales they once did, as the volume of goods sold on deal fell last year, new research has suggested.
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NewsSainsbury's slashes Diageo promos in 'huge rift'
Sainsbury’s has dramatically reduced the number of Diageo promotions in its stores following a “huge rift” between the two…
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Analysis & FeaturesAssosia says promotional deals on gondola ends sharply up
Big brands are showing few signs of easing back on the number of promotions they are running…
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NewsNow DH planning new code for marketing of HFSS lines
The government has started drawing up plans for a new industry code of practice on the marketing of HFSS products…
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NewsStella Artois set to lose top lager spot to Foster's
Stella could lose its crown as the UK’s leading lager brand to Foster’s in October…
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Category ReportMultiples increase promo activity in price-match war
There may have been an 18.3% decline in beer & cider deals by the 10 most promoted brands in the past year…
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Analysis & FeaturesDeal volumes flat in May but are still up 28% on last year
The number of featured space promotions at the main supermarket groups has barely changed in the last month…
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Analysis & FeaturesWheat crop disaster pushes up price of loaf - but only 5p
Any way you slice it, things have been tough in the bread market, as bakers face declining sales volumes…
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Analysis & FeaturesShoppers start to feel effect of Spanish olive crop crisis
Typical – just as the weather starts to brighten and Brits think about eating salads, up goes the price of olive oil….
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Analysis & FeaturesClubcard is recruited as a fat fighter as Tesco sets agenda
A gimmick, or pre-empting a backlash against voluntary action?…
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NewsTesco reveals Clubcard healthier eating plans
Tesco CEO Philip Clarke has unveiled plans to use its Clubcard loyalty programme to tackle the UK’s obesity crisis…
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NewsDeal or no deal? The offers that baffle shoppers
Shoppers are flummoxed by the bewildering array of supermarket promotions, new research for The Grocer has revealed…
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Analysis & FeaturesSuncare sales suffer as British weather takes effect
The lousy weather has cast a cloud over the suncare market…
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Analysis & Features
X-for-y promo in favour again as brands move away from 'save'
When it comes to choice of promotional mechanic, the x-for-y deal has the X-factor right now…