All Promotions articles – Page 23
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Comment & Opinion
Blood, sweat and loyalty points
The loyalty market is a very different place to that in which we launched Nectar, back in 2002.
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NewsMonster Energy links to rally driver Ken Block
Monster Energy has joined forces with rally driver Ken Block to launch its first on-pack promotion…
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Comment & Opinion
Will inflation be the death of brands?
The food business I’ve just joined is busy putting through its third significant price increase of the year.
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Analysis & FeaturesRetailers race to fill promotional space as summer events end
For months, retailers have been dedicating prime display areas to non-promotional activity to capitalise…
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NewsSavvy Buys web tool to decode supermarket 'deals'
Price comparison site mySupermarket.com has pledged to take the mystery out of supermarket offers…
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NewsIceland rolls out its new look Bonus Card
Iceland is revamping its Bonus Card to offer a host of new incentives to keep customers shopping…
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NewsBestway drives value range with 'amnesty'
Bestway has launched an ‘amnesty’ on rival brands to encourage retailers to stock its relaunched value range…
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NewsMost shoppers spurn brand match schemes as gimmicks
Most supermarket shoppers see price guarantees and brand match schemes as cheap gimmicks…
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Comment & Opinion
Supermarket prices: too complicated by half
The cost of food is one of the top worries for consumers, alongside energy and fuel…
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Analysis & FeaturesInflation kept in check by price-cutting Morrisons
At first glance, the topline inflation figures of the GPI suggest nothing much…
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Analysis & FeaturesCan 'simple' vouchers save Morrisons' year?
Morrisons has high hopes for its simple, inexpensive new voucher scheme system…
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NewsYoplait in Petits Filous push to get kids active
Yoplait is encouraging kids to get active by offering free after-school activities via packs of Frubes and Petits Filous.
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NewsMountain Dew seeks Halo 4 effect from video games fans
Mountain Dew - long associated with video gaming in the US - has set its sights on British gamers. The largest-ever UK…
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NewsVoucher scheme gives Morrisons new target
Morrisons is set to rollout a new at-checkout voucher scheme across its entire store estate following a trial in 10 stores…
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NewsPlum revamps babyfood range and pushes coupons
Organic babyfood brand Plum is revamping its dairy lines with clearer messaging on pack…
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NewsAsda to give away school uniforms with Persil
Asda is offering shoppers the chance to win free school uniform for their child for the duration of their school life…
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NewsBooker Mega Deals add £1m per month
Booker’s Mega Deal promotions for its symbol chain Premier have generated sales of £6m in just six months…
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Analysis & FeaturesPaddling pools and BBQs fail to feature in summer promotions
Discounters have already started flogging some of their Olympic merchandise, but mascots Wenlock and Mandeville…
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Analysis & FeaturesPrice promos slash inflation at big four to a mere 1.6%
The BRC said food price inflation had crashed to a two-year low of 3.1%. Well, it’s even better than that.
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NewsCoke promotes hard - but Pepsi stays in the race
Pepsi is keeping the pressure on Coca-Cola in the final leg of the Olympic Games build-up.