All Promotions articles – Page 23
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NewsBrands are frittering money on 'ineffective' promotions
Brands are throwing money away on price discounts when there are far more cost-effective ways to drive volume sales growth…
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NewsWhich? wants OFT probe on 'dodgy' supermarket pricing
Which? has called on the Office of Fair Trading to investigate what it called the “dodgy pricing tactics” of Britain’s supermarkets.
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Analysis & FeaturesThere's 'little runway left' in the promotional takeoff
The eighth annual trade promotions survey by Ebiquity and The Grocer reveals rapidly diminishing prospects for brand growth.
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NewsWholesalers focus on Jubilee opportunity
Wholesalers are getting in the party spirit for the Diamond Jubilee with new ranges and competitions.
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Analysis & FeaturesMore featured space promos at Tesco
What a difference a month makes. In April, Tesco admitted its customers perceived it as lagging behind other mults on promotions
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Analysis & FeaturesTesco top fruit and veg promoter as total number of deals is up 43%
As healthy eating moves up the political agenda, the multiples have been upping their game in making fresh fruit and vegetables more affordable…
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Analysis & FeaturesLager market focuses on adapting promos
The industry is often warned there will come a time when the level of supermarket promotions in a category can’t be sustained.
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NewsPromo drop hits Stella sales
A drop in promotional activity has been blamed for a 45 million-pint year-on-year slump in supermarket sales of Britain’s number one lager brand.
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Analysis & FeaturesConfectioners slash deals... as winemakers ramp 'em up
Here’s some news to warm the hearts of the health police - some of the biggest names in confectionery, snacks and soft drinks cut back on promotions in April.
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NewsWaitrose: brand matching pledge is ‘seminal moment’
Waitrose’s pledge to match Tesco prices on all branded grocery products is a “seminal moment”…
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NewsFootie push and sharing bags for McCoy's
McCoy’s is expanding into sharing bags for the first time as it kicks off a footie-themed promo.
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NewsTyphoo to give away footie cards
Typhoo tea will come with collectible football cards for the first time since the 1970s.
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Analysis & FeaturesAsda drives up wine promos
Asda has been hitting the bottle in a big way over the past month, while Morrisons, Sainsbury’s and Tesco all ran fewer featured space promotions.
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Comment & Opinion
Tesco's £1bn gamble? It would have been riskier to do nothing
Facing the UK’s Fourth Estate this week, a cheery Philip Clarke briefly started munching on some Everyday Value grapes as Tesco’s CEO outlined his vision.
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Comment & Opinion
Want great summer sales? Plan ahead
With the 2012 Olympics just around the corner, retailers in London and other host locations will soon see a dramatic increase in the number of potential customers passing by.
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NewsMults make hay with Easter bank holiday alcohol promos
The mults encouraged shoppers to drink up over the Easter bank holiday before the government called time on cheap alcohol promotions.
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Analysis & FeaturesCadbury carrying the torch for Olympic promotions
Olympic promotional activity has got off the blocks and there’s already a clear frontrunner.
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NewsTighter meat supplies lead to fewer promos
The mults have significantly cut back on the number of promotions they are running on red meat
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NewsSpar rolls out money-off voucher scheme
Spar retailers have started giving customers money-off vouchers that can be used elewhere.
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Analysis & FeaturesCalm before the Olympics promotion storm
After months of frantic activity on the gondola ends of the nation’s supermarkets, promotions have settled down. A little.