All Promotions articles – Page 24
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NewsMore prices up than down before the Drop
As Tesco kicked off the fourth wave of its Price Drop campaign, an investigation by The Grocer has revealed that it has put up prices on three products for every two that it lowered in the past six weeks.
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Analysis & FeaturesTesco ramps up promos... but still lags behind big four rivals
Entering the final furlong of its financial year, Tesco has turbo-charged its promotions - compared with last February anyway.
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Analysis & FeaturesPromos up on 2011 as top 10 gets new year shake-up
A month or so ago, retailers were cramming every part of their stores with deals.
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NewsPersil offer kicks off Premier Mega Deals
Booker’s symbol fascia Premier has launched ‘Mega Deal’ to help indies lure shoppers away from the mults.
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Analysis & FeaturesSupermarkets pile on promos to win post-Christmas pounds
Remember Philip Clarke’s words after those miserable Tesco Christmas numbers? “We backed off some of our promotional and couponing activity too early.”
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NewsCases of cheap booze lure indies from C&Cs
Cash & carries missed out on vital Christmas alcohol sales as independent retailers stocked up on “hundreds of cases” of cheap supermarket booze at a time.
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Comment & Opinion
Now's the time to inspire as well as promote
The one hard question grocery brands should be asking themselves is, ‘how do I get my brand back on to the shopping list?
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Analysis & Features
Christmas deals at an all-time high, but January still a record
January sales? The run-up to Christmas saw the number of promotions offered reach record levels, with more than 10,000 deals in the four weeks to 23 December.
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News
Brewing up the Perfect Match: SuperValu gives tea lovers free biscuits
Shoppers popping into a Northern Irish SuperValu store for tea bags will walk away with a free packet of biscuits under a new promotion.
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NewsWrap: promotions do not add to waste pile
Though widely condemned as a major factor in the nation’s £17bn food waste mountain, a new report shows bogofs have been given a raw deal.
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NewsBestway predicts 25% indie sales lift in 2012
Independent retailers could be set for the “best year” yet in 2012, with sales predicted to rise by as much as 25%.
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Analysis & Features
Seasonal cuts kick of - but they’re not as good as 2010
The Christmas trading season has brought the usual price cuts in the supermarkets, but the discounts are not as big as last year.
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NewsTesco reboots Price Promise in voucher wars with Sainsbury's
Tesco is mounting a fightback against Sainsbury’s Brand Match with a coupon-at-till reboot of Tesco Price Promise…
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Analysis & Features
Promotions soar as big four buff their value credentials
The big supermarkets have upped their promotional game once more in November – pushing the limits of available space in stores.
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Analysis & Features
Cadbury promotional push doubles deals
Many major food and drink brands reduced promotional activity in September, but Heinz and Cadbury still pushed hard, reports Vince Bamford
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Comment & Opinion
Sainsbury's family values
Last week The Grocer revealed Sainsbury’s was leading all other supermarkets in the promotional stakes.
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Comment & OpinionEditor's Comment: VAT hike gives January sale claims an added élan
It’s the January sales and, once again, Britain’s supermarkets are offering some spiffing deals…
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NewsCadbury goes viral for 2010 Creme Egg season
Cadbury has launched an extensive viral campaign to support this year’s Creme Egg season, which began this week.
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NewsAsda hails ‘biggest rollback in a decade’
Asda has slashed the price of 3,600 essential products in what the supermarket claims is its biggest price rollback…
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News
Tell us your views on trade promotions
Suppliers spend a lot of time and money seeking to make their trade promotions as effective as possible in growing business.
They also spend a lot of time worrying about whether they worked.
Over £8bn was invested in trade promotions…