All Promotions articles – Page 27
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Analysis & Features
Seasonal cuts kick of - but they’re not as good as 2010
The Christmas trading season has brought the usual price cuts in the supermarkets, but the discounts are not as big as last year.
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NewsTesco reboots Price Promise in voucher wars with Sainsbury's
Tesco is mounting a fightback against Sainsbury’s Brand Match with a coupon-at-till reboot of Tesco Price Promise…
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Analysis & Features
Promotions soar as big four buff their value credentials
The big supermarkets have upped their promotional game once more in November – pushing the limits of available space in stores.
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Analysis & Features
Cadbury promotional push doubles deals
Many major food and drink brands reduced promotional activity in September, but Heinz and Cadbury still pushed hard, reports Vince Bamford
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Comment & Opinion
Sainsbury's family values
Last week The Grocer revealed Sainsbury’s was leading all other supermarkets in the promotional stakes.
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Comment & OpinionEditor's Comment: VAT hike gives January sale claims an added élan
It’s the January sales and, once again, Britain’s supermarkets are offering some spiffing deals…
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NewsCadbury goes viral for 2010 Creme Egg season
Cadbury has launched an extensive viral campaign to support this year’s Creme Egg season, which began this week.
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NewsAsda hails ‘biggest rollback in a decade’
Asda has slashed the price of 3,600 essential products in what the supermarket claims is its biggest price rollback…
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News
Tell us your views on trade promotions
Suppliers spend a lot of time and money seeking to make their trade promotions as effective as possible in growing business.
They also spend a lot of time worrying about whether they worked.
Over £8bn was invested in trade promotions…