All Promotions articles – Page 21
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News50p or less: Booker shows off cheap Euro Shopper lines
Euro Shopper had its day in The Sun this week with Booker running an ad to promote the 26 lines in the value range…
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Comment & Opinion
Blood, sweat and loyalty points
The loyalty market is a very different place to that in which we launched Nectar, back in 2002.
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NewsMonster Energy links to rally driver Ken Block
Monster Energy has joined forces with rally driver Ken Block to launch its first on-pack promotion…
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Comment & Opinion
Will inflation be the death of brands?
The food business I’ve just joined is busy putting through its third significant price increase of the year.
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Analysis & FeaturesRetailers race to fill promotional space as summer events end
For months, retailers have been dedicating prime display areas to non-promotional activity to capitalise…
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NewsSavvy Buys web tool to decode supermarket 'deals'
Price comparison site mySupermarket.com has pledged to take the mystery out of supermarket offers…
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NewsIceland rolls out its new look Bonus Card
Iceland is revamping its Bonus Card to offer a host of new incentives to keep customers shopping…
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NewsBestway drives value range with 'amnesty'
Bestway has launched an ‘amnesty’ on rival brands to encourage retailers to stock its relaunched value range…
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NewsMost shoppers spurn brand match schemes as gimmicks
Most supermarket shoppers see price guarantees and brand match schemes as cheap gimmicks…
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Comment & Opinion
Supermarket prices: too complicated by half
The cost of food is one of the top worries for consumers, alongside energy and fuel…
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Analysis & FeaturesInflation kept in check by price-cutting Morrisons
At first glance, the topline inflation figures of the GPI suggest nothing much…
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Analysis & FeaturesCan 'simple' vouchers save Morrisons' year?
Morrisons has high hopes for its simple, inexpensive new voucher scheme system…
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NewsYoplait in Petits Filous push to get kids active
Yoplait is encouraging kids to get active by offering free after-school activities via packs of Frubes and Petits Filous.
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NewsMountain Dew seeks Halo 4 effect from video games fans
Mountain Dew - long associated with video gaming in the US - has set its sights on British gamers. The largest-ever UK…
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NewsVoucher scheme gives Morrisons new target
Morrisons is set to rollout a new at-checkout voucher scheme across its entire store estate following a trial in 10 stores…
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NewsPlum revamps babyfood range and pushes coupons
Organic babyfood brand Plum is revamping its dairy lines with clearer messaging on pack…
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NewsAsda to give away school uniforms with Persil
Asda is offering shoppers the chance to win free school uniform for their child for the duration of their school life…
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NewsBooker Mega Deals add £1m per month
Booker’s Mega Deal promotions for its symbol chain Premier have generated sales of £6m in just six months…
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Analysis & FeaturesPaddling pools and BBQs fail to feature in summer promotions
Discounters have already started flogging some of their Olympic merchandise, but mascots Wenlock and Mandeville…
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Analysis & FeaturesPrice promos slash inflation at big four to a mere 1.6%
The BRC said food price inflation had crashed to a two-year low of 3.1%. Well, it’s even better than that.